You've written an incredible book. Maybe several. But instead of seeing consistent sales, you're watching your ad spend climb while your royalties barely budge.

Every day, you face the same frustrating reality: Amazon Ads seem essential for visibility, but your campaigns either:

• Get no impressions despite increasing bids
• Rack up clicks that never convert to sales
• Eat through your budget with little to nothing to show for it
• Generate impressions but with pathetically low click-through rates

I recently surveyed over 1,100 authors about their Amazon Ads challenges, and the results were clear:

• 38% have tried Amazon Ads before but couldn't make them work
• 32% are currently running ads that aren't profitable
• 36% struggle to scale their ads once they find something that works
• 27% feel overwhelmed trying to understand the data Amazon provides

Meanwhile, other authors seem to have cracked the code, using Amazon Ads to consistently drive new readers to their books and grow their careers.

The worst part?

You're spending more time fighting with the Amazon Ads dashboard than you are writing your next book.

But it doesn't have to be this way.

What if you could transform your Amazon Ads results with a proven system that eliminates the guesswork - without wasting months of time and thousands in ad spend on trial and error.

I've built a framework that helps authors create strategic, profitable Amazon Ads campaigns from day one.

Let me show you the exact system that makes this possible, so you can focus on writing your next book while your ads consistently bring new readers into your world.

Hi, I'm Matt Holmes

I've been running Amazon Ads campaigns for my wife's books for years, investing over $100,000 in ad spend and discovering what truly works in the ever-changing Amazon Ads ecosystem.

I don't just teach theory - I actively manage campaigns and constantly test new strategies to stay ahead of Amazon's frequent changes. This real-world experience managing substantial ad budgets has given me deep insights into what actually works (and what doesn't).

In the past, I've also managed Amazon Ads for other authors, giving me perspective across different genres and catalog sizes.

This combination of experience has allowed me to develop a framework that cuts through the complexity and delivers reliable results.

Amazon Ads Mastery For Authors isn't just another course full of generic advice.

It's a complete system that transforms overwhelmed authors into confident advertisers who know exactly what to do at every stage of the Amazon Ads process.

Forget random tactics and expensive trial-and-error.

Inside Amazon Ads Mastery For Authors, you'll get the exact framework I use to build profitable campaigns - a framework that works whether you're advertising your first book or optimizing ads for your entire backlist.

The "Data Overwhelm" Problem Most Authors Face

One of the biggest challenges with Amazon Ads is the sheer amount of data.

Amazon bombards you with dozens of metrics, complex reports, and endless numbers that can leave you paralyzed with analysis paralysis. Many authors get so overwhelmed by the data that they either:

1. Spend hours diving into complex spreadsheets trying to find insights
2. Give up entirely because they can't make sense of what they're seeing
3. Make random changes based on incomplete understanding

I've developed a system that uses as little data as possible to get the best possible results.

Instead of drowning you in spreadsheets and complicated formulas, my approach focuses only on the handful of metrics that actually drive results. You'll learn exactly which numbers matter, which ones to ignore, and how to make confident decisions in minutes instead of hours.

This streamlined approach means you'll spend less time staring at dashboards and more time writing your next book.

What You'll Build:

• A strategic campaign structure that maximizes visibility while controlling costs
• A data-driven optimization process that improves performance week after week
• A scalable system for identifying and leveraging your most profitable keywords
• A sustainable advertising approach that sells books without consuming your writing time
• A clear understanding of the metrics that actually matter (no more data confusion)
• A method to make Amazon Ads work even with a modest budget
• The confidence to invest in ads

Through 5 focused modules plus valuable bonuses, I'll hand you every template, strategy, and system you need to create your own profitable Amazon Ads machine.

Module 1

Setting The Stage

Without understanding how Amazon Ads truly work, even the most aggressive campaigns will fail.

This foundation module ensures you start with clarity on:

• Setting up your Amazon Ads account correctly from day one
• Understanding the critical Amazon Ads Framework that drives success
• Navigating the Amazon Ads dashboard without confusion
• Mastering all targeting options and when to use each
• Understanding the crucial differences between keyword match types
• Identifying the 4 distinct types of keywords and how to leverage each

Even if you've tried and failed with Amazon Ads before, this module will give you the foundational knowledge that most authors miss, setting you up for success from the beginning. This systematic approach creates the foundation for sustainable, long-term results that improve with consistent effort and patience.

Module 2

Preparation

The success of your campaigns is determined before you set a single bid or budget.

In this crucial module, you'll learn:

• How to strategically choose which books to advertise first
• Creating an account structure that scales with your catalog
• Setting initial bids that generate data without wasting money
• Establishing realistic expectations based on your genre and pricing
• My step-by-step deep keyword research process that uncovers hidden opportunities
• Building an effective negative keyword list that protects your budget

You'll never again struggle to find relevant keywords or waste your budget on ineffective targets. Instead, you'll start with a solid plan that minimizes risk and maximizes your chance of success.

Module 3

Advertise

Launch your campaigns with confidence using my proven campaign structure.

In this action-focused module, you'll discover:

• The strategic campaign framework that eliminates guesswork and maximizes results
• My proprietary campaign structure that creates multiple paths to reach your ideal readers
• How to target readers based on their specific search behavior and buying patterns
• The overlooked campaign types most authors miss (that often deliver the best ROI)
• How to leverage Amazon's algorithm to your advantage while maintaining control
• The exact launch sequence that builds a foundation for sustainable, scalable results

You'll walk away with a complete campaign structure that works together as a system – where each campaign plays a specific role in your overall strategy.

This isn't about random campaigns; it's about creating an interconnected web that captures readers at different stages of the buying journey.

Module 4

Refine

Turn initial campaigns into optimized money-makers with my weekly system.

I'll show you:

• The only 8 metrics that truly matter for authors (ignoring the other 20+ that Amazon throws at you)
• My exact 30-minute weekly optimization process that replaces hours of complex spreadsheet analysis
• Step-by-step optimization procedures for each campaign type with clear decision points
• When to increase bids, when to lower them, and when to pause keywords (without second-guessing yourself)
• How to interpret Amazon's data at a glance to make confident decisions (in plain English)
• Troubleshooting techniques for common campaign issues that prevent you from wasting time on rabbit holes

This module transforms unprofitable campaigns into revenue-generating assets by giving you clarity on exactly what the numbers mean and precisely what actions to take.

You'll learn to make decisions based on real data, not guesswork, with a time commitment of just 1-2 hours per week.

The system is designed for authors who are open to testing, learning, and optimizing based on what the data tells them.

Module 5

Kindle

Scale your success and transform successful campaigns into major royalty drivers.

You'll master:

• The precise signals that indicate you've found a winning opportunity worth scaling
• My proven scaling framework that amplifies results without destroying performance
• Advanced visibility strategies that let you dominate search results for your target terms
• How to uncover hidden pockets of readers who aren't actively searching for books like yours
• The counterintuitive approach to expanding your reach while maintaining profitability
• A complete walkthrough of taking a successful campaign from initial discovery to major revenue driver

Scaling is where most authors fail, but it's also where the biggest profits happen.

This module gives you a systematic approach to turning initial successes into consistent, growing revenue streams that can significantly boost your monthly royalties without requiring more of your time. 

This course is perfect for you if:

• You've published at least 2-3 books on Amazon
• You've tried Amazon Ads but haven't seen consistent results worth the investment
• You can dedicate 1-2 hours per week to implementing the strategies
• You're preparing to launch a new book and want to start advertising effectively from day one
• You have a backlist that's not getting the visibility it deserves
• You're committed to following a systematic approach to advertising
• You're open to testing and optimizing based on real data
• You're prepared to make changes to your current approach when needed
• You understand that sustainable success takes time, patience, and consistent effort
• You're excited about mastering Amazon Ads
• You can commit to a minimum monthly ad budget of around $500 for meaningful results

Important Note:

If your book titles contain the word "Alpha" or your catalog is made up entirely of "Reverse Harem" books, this program is NOT for you. Amazon does NOT allow advertising of these titles, and the strategies taught in the course will not be applicable to your situation.

But What If...

"I don't have the money to run Amazon Ads right now"

The course teaches you how to start with modest daily budgets and focus on efficiency first.

You'll learn how to make every dollar work harder, so you can grow from a small budget to bigger campaigns as your results improve.

However, to see meaningful results with Amazon Ads, I recommend having at least $500 per month available for ad spend. This allows enough budget to gather data and scale the campaigns that show promise.

"I don't think I have enough books to make Amazon Ads profitable"

I generally recommend having at least 2-3 books before investing heavily in Amazon Ads due to the cost per click ($0.50 - $0.80+ for most genres).

This allows you to benefit from the read-through effect, where a reader who discovers book one may go on to purchase the rest of your series.

What Happens Next?

The button above will take you to a secure checkout page. Once you've completed your purchase, you'll receive immediate access to your member area where you can start watching the course right away.

You'll also receive an email with login details and an invitation to the private Facebook community.