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A Category Targeting Blueprint

Jul 30, 2022

Hey,

Today, I'm going to share the final blueprint of this little series I've been sending you over the past few days, and this time, we're going to be creating a Category Targeting campaign.

Category targeting campaigns allow you to cast a wide net, targeting 100's if not 1000's of books within a particular category, of your own choosing.

They do run the risk of generating lots of clicks with very few sales and/or page reads. Other times, they can perform amazingly well and generate a huge number of sales and page reads; some of my best performing campaigns use category targeting.

So, let's dive into the step-by-step:

Step 1: Setup a new sponsored products campaign advertising Book 1 of your series (or a standalone book)

IMPORTANT: Make sure you are using Ad Groups! If you're advertising on Amazon.com, choose the Standard Ad as opposed to Custom Text Ad; this will allow you to create Ad Groups. On all other marketplaces outside of Amazon.com, Ad Groups are the only option anyway!

Step 2: Choose the Product Targeting option and then select Categories (default)

Step 3: Review the suggested Categories from Amazon and choose ONE by clicking the Add button next to it. If there aren't any suitable categories here, click the search tab instead and search for a relevant category to target.

IMPORTANT: If you're advertising the Kindle version of your book, choose categories that have Kindle in their category string. If you're advertising the paperback of hardback format of your book, choose categories that have Book in their category string.

Step 4: Bid relatively low on this category ($0.30 - $0.40) as high bids can often waste a lot of money

Step 5: Select the Dynamic Bids Down Only bidding strategy (this is usually aggressive enough to generate some momentum with category targeting campaigns)

Step 6: Set a daily budget of $10-$20, launch your campaign and then come into the Ad Groups section of the campaign at the campaign level

Step 7: Create a new Ad Group targeting a different category with the same relatively low bid

Step 8: Repeat steps 2-6 until you have 3-6 Ad Groups within this one campaign, all advertising the same book

Step 9: Let the campaign run for at least 2 weeks, then optimize accordingly

And now, with the campaigns you've setup over the past few days, you'll be in a great position to start generating data (and sales and page reads too) that you can make decisions from.

That's what Amazon Ads is all about - collecting data and then optimizing and scaling things up, based on that data.

As I mentioned in the first email of this little series, action and implementation is of far greater importance than having the knowledge and not implementing it.

You got this.

To Your Success
- Matt

Whenever you're ready to conquer advertising for your books, there are 4 ways I can help:

1. Jumpstart Amazon Ads → Discover the exact system I use to sell 100's of books every month with Amazon Ads, in just 60-90 minutes per week.

2. Jumpstart Facebook Ads → The exact blueprint I’ve used to go from spending $10 per day to $250+ per day on Facebook Ads with a 2-3x return on investment.

3. The Facebook Ads Monthly Templates For Authors → Your cheat code for writing Facebook Ads that sell more books, delivered directly to your inbox each month.

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Join 2,300+ authors receiving The Saturday Self Published Author. Every Saturday morning, you’ll get 1 actionable marketing tip to help you reach more readers and sell more books.