Keyword Targeting Blueprint [Part 1]Jul 27, 2022
Over the next few days, I'm going to share with your a "roadmap", a "blueprint" if you will, of how to setup your core manual targeting Amazon Ads campaigns.
We'll start with Keyword targeting, then move onto ASIN targeting, before finally wrapping things up with Category targeting.
Let's do this...
Keyword Targeting Campaign #1: Author Targeting
Step 1: Find 10-15 of your absolute best comp (comparable) authors (you can find these on the Customers also bought items by section on your Amazon Author Page)
Step 2: Setup a new campaign advertising Book 1 of your series (or a standalone book) and target these 10-15 comp authors using the Phrase Match Type
Step 3: Set your bid for each Author you're targeting to around $0.50 (use 'odd' numbers such as $0.51 or $0.53 for best results)
Step 4: Choose your bidding strategy: Fixed Bids if you're less risk averse, Dynamic Bids Down Only if you're more risk averse.
Step 5: Set your budget to $10-$20 per day and launch your campaign
Step 6: Let the campaign run for at least 2 weeks, then optimize accordingly.
This is as simple as it needs to be. We often over complicate a lot of things in life, but when you boil things down, they actually become very simple. Not necessarily easy, but simple.
Tomorrow, I'll be back with another keyword targeting campaign blueprint for you.
For now though, I'll leave you with this quote:
"The art of being wise is the art of knowing what to overlook" - William James
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