Lesson Learnt
Jul 26, 2022
Hey,
I hope this email finds you well. Now, this email isn't strictly related to Amazon Ads, but there's still a good lesson to be learnt here.
Today, was supposed to be the official launch day of my wife's new book The Last Kamaali, book 4 of her series, which it still is, but things didn't quite go according to plan.
We had 2,497 pre-orders of this book, but yesterday morning we received an email that brought me out in a cold sweat:
Pre-Order Cancelled
I uploaded the manuscript about 18 hours before the pre-order deadline, but when I spoke to Amazon yesterday, they said that they hadn't had time to review it and therefore, we lost all those pre-orders.
I then had to create a new version of the book, with a brand new ASIN and Amazon have said they will email everyone who pre-ordered the book with a link to purchase it again from the new ASIN.
Funnily enough, the new version of the book I created yesterday was reviewed and published within 3 hours. The pre-order manuscript wasn't even reviewed within 72 hours, which makes me think it slipped through the net.
Fortunately, the 25 promo sites I've booked for the launch are advertising Book 1 of the series, as we are a running a Kindle Countdown Deal on Books 1-3.
So, it hasn't affected things too much, and hopefully a good percentage of those 2,497 people who pre-ordered the new book will order it again - I'll be chasing Amazon up today to make sure they do as they promised and email everyone who did pre-order it.
Anyway, the moral of the story... always be prepared for the unexpected, have a Plan B and don't leave things to the last minute - or have a baby the same day as your book needs to be uploaded to Amazon, as we did!
To Your Success
- Matt
Whenever you're ready to conquer advertising for your books, there are 4 ways I can help:
1. Jumpstart Amazon Ads → Discover the exact system I use to sell 100's of books every month with Amazon Ads, in just 60-90 minutes per week.
2. Jumpstart Facebook Ads → The exact blueprint I’ve used to go from spending $10 per day to $250+ per day on Facebook Ads with a 2-3x return on investment.
3. The Facebook Ads Monthly Templates For Authors → Your cheat code for writing Facebook Ads that sell more books, delivered directly to your inbox each month.
4. 7 Days To Author Ads Success → Brand new to advertising? My FREE 7-day course will walk you through everything you need to know to launch your first Ads in the next 7 days.
Less Time Marketing. More Books Selling. Enjoying Life.
Join 2,300+ authors receiving The Saturday Self Published Author. Every Saturday morning, you’ll get 1 actionable marketing tip to help you reach more readers and sell more books.