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Lesson Learnt

Jul 26, 2022

Hey,

I hope this email finds you well. Now, this email isn't strictly related to Amazon Ads, but there's still a good lesson to be learnt here.

Today, was supposed to be the official launch day of my wife's new book The Last Kamaali, book 4 of her series, which it still is, but things didn't quite go according to plan.

We had 2,497 pre-orders of this book, but yesterday morning we received an email that brought me out in a cold sweat:

Pre-Order Cancelled

I uploaded the manuscript about 18 hours before the pre-order deadline, but when I spoke to Amazon yesterday, they said that they hadn't had time to review it and therefore, we lost all those pre-orders.

I then had to create a new version of the book, with a brand new ASIN and Amazon have said they will email everyone who pre-ordered the book with a link to purchase it again from the new ASIN.

Funnily enough, the new version of the book I created yesterday was reviewed and published within 3 hours. The pre-order manuscript wasn't even reviewed within 72 hours, which makes me think it slipped through the net.

Fortunately, the 25 promo sites I've booked for the launch are advertising Book 1 of the series, as we are a running a Kindle Countdown Deal on Books 1-3.

So, it hasn't affected things too much, and hopefully a good percentage of those 2,497 people who pre-ordered the new book will order it again - I'll be chasing Amazon up today to make sure they do as they promised and email everyone who did pre-order it.

Anyway, the moral of the story... always be prepared for the unexpected, have a Plan B and don't leave things to the last minute - or have a baby the same day as your book needs to be uploaded to Amazon, as we did!

To Your Success

- Matt

THE SATURDAY SELF-PUBLISHED AUTHOR NEWSLETTER

Get 1 actionable Facebook Ads tip to help you reach more readers and sell more books, every Saturday (you'll also learn a thing or two about running a six-figure author business).

I'll also send you my Facebook Ads For Authors Masterclass (for FREE) as soon as you sign up.

This FREE three-day video course will show you how Facebook Ads actually work (it's not what you think), how to create and test Facebook Ads that drive book sales and I'll also reveal my unique Facebook Ads Strategy. Sign up for FREE below.