Spaghetti on The Wall Amazon AdsNov 01, 2022
100's of keywords and ASINs inside 100's of campaigns... talk about overwhelming.
If this sounds like your Amazon Ads Account, today's edition of The Morning ACOS is definitely for you.
Targeting 10 relevant keywords is 1,000x better than 500 irrelevant keywords.
Relevancy plays a much bigger role in Amazon Ads than many authors realize – but that's exactly why I write The Morning ACOS; to keep authors abreast of information like this.
It can be exciting when you find a huge list of keywords you'd like to target with your Amazon Ads and, in your haste, you stuff them all into a keyword targeting campaign and hit launch.
You may even target all these keywords in every Match Type (Broad Match, Phrase Match and Exact Match).
I've been here, done it, got the t-shirt:
– Targeted hundreds of keywords in a single campaign (maxed out at 1,000 per campaign multiple times)
– Targeted every keyword in every Match Type in a single campaign
This strategy is, unfortunately, the spaghetti-on-the-wall approach to Amazon Ads. Also known as hope marketing.
Not only will this strategy likely result in disappointment, but it also won't help you much with collecting statistically significant data.
The reason being that, especially with low-budget campaigns ($5 - $10 per day), there's just not enough budget to test each keyword fairly.
Even if Amazon did spread the budget equally amongst every keyword in that campaign (which it doesn't!), it would take months to gather data on all of them.
I like to see at least 10-15 clicks on a keyword before deciding whether or not to turn it off, scale it, optimize the bid, etc.
With 500 keywords in a single campaign, you'll need to pay for 5,000 - 7,500 clicks to get data on all those keywords. At an average of, let's say $0.50 per click, that's going to cost you $2,500 - $3,750 to gather 10-15 clicks on each of those keywords.
And that would be a colossal waste of your time and your money.
Amazon is going to put 80% of the campaign budget behind 20% of your keywords. The rest are going to receive the remains and scraps of the budget, so will never see the light of day, to be honest.
Instead of the spaghetti-on-the-wall strategy, do this:
– Find HIGHLY relevant keywords using a tool such as Publisher Rocket*
– Choose 10-15 of those keywords and add them to a campaign
– Target ONE Match Type per campaign
If you have 30 keywords you want to test, set up 2-3 campaigns (10 or 15 keywords in each campaign).
This much more refined strategy will help you gather data and figure out what works and what doesn't work within a matter of 1-2 weeks (rather than 3-6 months), and save you a LOT of money in the process.
Relevancy wins. Every. Single. Time.
To Your Success
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