The Amazon Ads numbers to pay attention to


The Amazon Ads dashboard can be pretty overwhelming, particularly when you're brand new to it. There's a lot of data in there.

Not only can it be difficult to know what all this data actually is in technical terms, but also, what the data is really telling you; the story underneath that data.

Today, I'm going to cut through all the noise and share the 7 key metrics I pay attention to, PLUS one bonus metric that, in my opinion, is the MOST important metric of them all.

Let's begin...

Data is telling you a story. Read and understand that story. Only then will you truly know what step to take next.

Here are the 7 key metrics I pay attention to, in no particular order:

1. Spend
2. Clicks
3. Click-Through Rate (CTR)
4. Cost-Per-Click (CPC)
5. Impressions
6. Orders
7. KENP Read

You'll notice ACOS (Advertising Cost of Sale) isn't listed here. That's because I'm a little controversial and don't pay attention to it! I use a different metric, which I'll cover shortly.

Let's cover each metric a little deeper. Before I do, know that these metrics can be seen at every level of your Account (Campaign, Ad Group, Target, Placement and Advertised book).

1. Spend
This is self-explanatory; how much you've spent!

2. Clicks
Again, self-explanatory; how many clicks you've had.

3. Click-Through Rate (CTR)
The percentage of people who clicked on your Ad versus how many times your Ad was shown. Calculated by dividing the number clicks by the number of impressions.

4. Cost-Per-Click (CPC)
The amount you have paid for a click on your Ad.

5. Impressions
The number of times your Ads have been shown on Amazon.

6. Orders
The number of books your Amazon Ads have sold.

7. KENP Read
The number of page reads of your book(s) your Amazon Ads have generated.

And the eighth and final metric I pay attention to is...


TACOS stands for Total Advertising Cost of Sale and is calculated by taking your Total Ad Spend and dividing it by your Total Royalties. NOT the sales numbers in your Amazon Ads account, but the Royalties reported in your KDP Dashboard.

This is telling you the percentage of your total royalties you've spent on advertising.

It's looking at the big picture.

As I talk about all the time; Amazon Ads should never be looked at in a vacuum, in isolation. They should be looked at as part of your overall stats.

You can have "poor performing" Amazon Ads, but brilliant results overall and making a great profit overall, because of your Amazon Ads.

And there you have it, the only Amazon Ads metrics I pay attention to.

To Your Success
- Matt

Whenever you're ready, there are 3 ways I can help you:

1. Sell 100's of books every month with Amazon Ads, in under 60 minutes per week here.

2. Follow my step-by-step blueprint for finally mastering Amazon Ads here.

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