What Happened To My Campaign?


After looking at my content calendar, I've just found out that yesterday was the 50th consecutive edition of The Morning ACOS - so, now I'm on a streak, and I don't want to break it!

Incidentally, if you've missed any editions of The Morning ACOS, you can catch up with them all here in the vault.

Speaking of streaks, what you can find with Amazon Ads is that a campaign will run and run for weeks or months at a time, bringing in sales left, right, and center, when all of a sudden, it just stops performing, for no apparent reason.

Yes, this is incredibly frustrating, but there are a few things you can do to try and revive the campaign. Just make sure you are looking at data from when the campaign stopped performing (e.g. last 7 days):

#1: Review the search terms to see if there is a particular ASIN or Keyword that has been sucking up budget, but not converting.

#2: Review the Placements of the campaign to see if a particular placement is all of a sudden sucking up the majority of the budget, but not converting.

#3: Increase bids on your best-performing targets; perhaps a new advertiser has come onto the scene and Amazon is favoring their Ads over yours, or your bids just aren't high enough now.

Sometimes though, no matter what you do, a campaign has just run its course and no more can be done; it can't be revived.

When you do have a great performing campaign that just seems to stop working, yes, test out different methods to get it working again, but don't mess with it every day. Instead:

- Make ONE Adjustment to the campaign
- Let it run for 3-5 days
- Analyze the results. Did it improve?
- If not, then make ONE other change to the campaign
- Let it run for another 3-5 days
- Analyze the results. Did it improve?

If, after 2-4 weeks of trying to revive this campaign, it's not working, then let it go and move on. Don't get precious.

One final thought on this scenario we've covered today...

This has happened to me multiple times, without a doubt. And what has sometimes worked is turning the campaign off for a few months, then re-instating it at a later date.

It could just be a seasonality thing, or a big author came onto the scene originally which killed off your campaign back then, but now they've stopped advertising, or advertising less aggressively, your campaign is back up and humming along as good as it used to be.

Ultimately, don't try and force a square peg into a round hole; if it's not working, it's not working. Move on; there are plenty of other things you can do with your Amazon Ads.

To Your Success
- Matt

Whenever you're ready, there are 3 ways I can help you:

1. Sell 100's of books every month with Amazon Ads, in under 60 minutes per week here.

2. Follow my step-by-step blueprint for finally mastering Amazon Ads here.

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The Morning ACOS is my daily-ish newsletter, where I share the latest Amazon Ads tips, strategies and tactics to help you sell more books with Amazon Ads.