You Spend How Much Time?Aug 25, 2022
As another day of nursery awaits the boys, I'm typing today's edition of The Morning ACOS whilst everyone else in the house is still sleeping.
And what I'd like to cover today is time; more specifically, how much time you could and should be spending on optimizing and managing your Amazon Ads.
You could, theoretically, spend multiple hours per day on your Amazon Ads, but that would do more harm than good, for 2 key reasons:
Reason #1: The performance of your Amazon Ads themselves would suffer from over-optimization (you are 'messing' too much and not allowing the algorithm to work its magic).
Reason #2: You risk falling into the trap of paralysis by analysis, overthinking your Ads, missing opportunities and making uninformed decisions.
The question becomes then, how much time should you be spending on your Amazon Ads?
This will vary on your budget, as the more you spend on Amazon Ads, the more data you'll collect and sifting through that data, making decisions on that data, takes time.
Another aspect of the time conundrum is the number of campaigns you have running in your Amazon Ads account, as well as the type of campaigns.
The more campaigns you have, the more time is required to analyze the data within those campaigns and optimize each of them accordingly.
And if you have campaigns with oodles of keywords or ASINs in them, they all take time to optimize effectively.
The final piece of the pie is the system you use with your Amazon Ads.
Are you following a system, a structured blueprint, or are you launching a bunch of campaigns each week with no real thought behind why you're launching them and what their role is within your account?
The better your system, the less time you need to spend on your Amazon Ads. That's what it all boils down to.
If you know what you're going to be doing each time you load up your Amazon Ads dashboard, the quicker you can get in and get out of there and get back to writing your next book.
Personally, I use 2 systems when managing Amazon Ads for authors. One of them takes between 30-60 minutes per week to manage, the other takes 1-2 hours per week to manage.
I outline both systems, step-by-step inside Jumpstart Amazon Ads (the 30-60 minute per week system) and Amazon Ads Academy (the 1-2 hours per week system).
There really is no right or wrong system and even the systems I outline in these courses can be adapted to suit your books, your budget, your schedule and your workflow. They are purely there as a proven blueprint for you to follow that gets results, but doesn't become a daily time-suck for you.
So, to answer the question of how much time to spend managing your Amazon Ads, in my experience, you're looking at 30mins - 2hrs per week, plus a 5-10 minute check-in each day to review the high-level metrics (no optimization on your check-ins!).
To Your Success
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