THE 2-HOUR ADS SYSTEM

The Schedule That Broke All the Rules

Monday morning. 9:00 AM. Tea in hand. Just dropped our 3 kids off at school.

This is when I manage all our Facebook Ads for the entire week. Start to finish. One to two hours. Done.

No daily tweaking. No constant monitoring. No obsessive optimization.

Just one focused session.

It didn't used to be this way though.

The Discovery That Set Me Free

Six months into running Facebook Ads, I was drowning.

3 hours a day minimum (5-6 was more common).

→ Checking stats

→ Adjusting bids

→ Tweaking audiences

→ Testing new campaigns

I'd become a slave to the platform. Our businesses suffered. My family life suffered. My sanity definitely suffered.

Then I ran an experiment:

What if I only touched the Facebook Ads once per week?

The first week was torture.

The urge to "just check" was overwhelming.

But I held firm. Monday only. No exceptions.

The result?

My best week ever.

Not just in terms of ROI though.

In terms of life, too.

The Monday Morning Method

Now, every Monday morning, I grab my cup of tea (weak and milky) and spend 1-2 hours on Facebook Ads.

That's it.

Here's my exact routine:

9:00 AM - Last 7 Days Review (15 minutes)

• Check overall spend vs. revenue
• Note any major changes from previous week
• Track weekly results in tracking sheet

9:15 AM - The Winners and Losers (15 minutes)

• Identify ads performing above target ROAS
• Flag ads performing below threshold
• Look for patterns in what's working

9:30 AM - The Execution (60-90 minutes)

• Increase budget (I use automated daily scaling on some campaigns, so not always required)
• Cut losers (no emotion, just data)
• Create new images in Photoshop and/or Canva
• Write new ad copy (with the help of AI)
• Launch new creative tests

Total time: 1-2 hours. Once per week.

The 5-Minute Daily Check

Now, I do allow myself one concession: a 5-minute daily check.

But here's the critical rule:

Look, but don't touch.

I check:

• Total spend is on track
• No campaigns have errors
• Nothing's gone haywire

That's it.

No adjustments.

No tweaks.

No "quick optimizations."

Why?

Because I learned the hard way what happens when you break this rule.

Facebook's algorithm needs time to learn. Every time you interfere, you reset that learning.

It's like planting a seed, then digging it up every day to check if it's growing.

The Psychology of Once-a-Week

Here's what nobody tells you about optimizing once per week:

It forces you to think strategically, not reactively.

Daily management leads to:

• Knee-jerk reactions to normal fluctuations
• Premature optimization decisions
• Algorithm interruption
• Decision fatigue

Weekly management creates:

• Clear data patterns
• Confident decisions
• Algorithm stability
• Mental clarity

When you only have 1-2 hours per week, you focus on what actually matters:

• Big picture performance
• Creative testing
• Scaling what works
• Eliminating what doesn't

Everything else is just expensive busywork.

The Compound Effect of Simplicity

Since adopting the Monday morning method, my:

• Stress levels dropped
• Ad performance improved
• Enjoyment of running ads improved
• My family actually sees me

But here's the best part:

The ads run better without constant interference.

Facebook's algorithm is smarter than we are.

It optimizes better than we can.

It finds readers more efficiently than our manual targeting ever could.

When we stop micromanaging, it thrives.

The Real Secret to 1-Hour Management

You know what makes 1-hour weekly management possible?

Everything else I've shared in this manifesto:

• Understanding that Facebook Ads don't sell books (so stop obsessing)
• Working with the algorithm instead of against it (so stop interfering)
• Optimizing your book pages (so traffic converts without constant ad tweaks)

When these pieces align, management becomes simple.

You're not fighting fires. You're not chasing metrics. You're not drowning in data.

You're simply guiding a system that runs itself.

The Time Math That Matters

Let's do the math:

Old way: 2 hours daily × 7 days = 14 hours per week

New way: 1.5 hours weekly + (5 minutes × 7 days) = 2 hours per week

That's 12 hours per week saved. 48 hours per month. 576 hours per year.

What could you do with those 576 extra hours?

• Write 2-3 more books
• Take actual vacations
• Sleep 8 hours a night
• Remember why you became an author
  
  

The Ultimate Question

Here's what it comes down to:

Do you want to be a Facebook Ads manager who occasionally writes?

Or an author who runs profitable ads on the side?

The Monday Morning Method isn't just about time management.

It's about life management.

It's about building a business that serves you, not the other way around.

In the next section, I'll show you the single biggest lever you can pull to improve your results – and why it has nothing to do with the Facebook Ads settings.