You've Come So Far Already

Throughout this manifesto, I've dismantled everything you thought you knew about Facebook Ads.

I've exposed the outdated strategies that are bleeding authors dry.

And I've revealed the simple system that took us from $133 in royalties in 2020 to a $1.5 million business.

Remember where we started?

You learned why most author Facebook Ads fail – not because the platform doesn't work, but because so many strategies out there worked once... but not today.

→ Complex campaign structures

→ Hyper-targeted audiences

→ Constant optimization.

All expensive relics from a different era.

Then came the Algorithm Awakening

You discovered that Facebook's multi-billion dollar algorithm actually wants to help you succeed.

It processes more than 3 billion users daily, trillions of data points, and makes real-time optimization decisions that no human could match.

Yet most authors fight against it with narrow targeting and constant tweaking – literally paying Facebook to forget everything it's learned about their ideal readers.

The Book Page Revolution opened your eyes

You saw that Facebook Ads don't sell books – they drive curiosity.

The real sale happens on your book page in a decision window that last mere seconds.

While many authors obsesses over ad optimization, successful authors focus on the six critical elements that actually convert browsers into buyers:

→ Book cover

→ Blurb/Description

→ Reviews

→ Look-Inside

→ Title/subtitle

→ A+ content

The 2-Hour System changed everything

You learned that spending hours daily in Ads Manager isn't just wasteful – it's counterproductive.

The Monday Morning Method showed you how to manage profitable campaigns in just 1-2 hours per week, giving the algorithm space to do what it does best while you focus on what matters most: writing books and living your life.

Creative became your superpower

You discovered that 90% of authors waste time on the 10% that doesn't matter (targeting settings) while ignoring the 80% that drives results (the ad creative itself).

You learned how to create ads that stop the scroll, hook interest, and drive clicks – the only optimization that truly moves the needle.

The Sustainable Author Business revealed the bigger picture

You saw how Facebook Ads fit into a complete author business.

How one book per year can outperform rapid release.

How email lists multiply your results.

How the back-end creates true freedom.

Not just ads, but a system that serves your life instead of consuming it.

Now You Stand at the Crossroads

You have the knowledge. You understand the principles. You see what's possible.

But knowledge without implementation is just potential energy.

Here's the brutal truth:

Right now, while you're reading this, authors who know less than you are making more money.

Not because they're smarter or more talented. But because they're actually doing it.

They're running ads. They're making mistakes. They're finding what works. They're scaling their winners.

Most importantly, they're connecting with readers who are desperately searching for books exactly like yours.

The Gap Between Knowing and Doing

This is where most authors get stuck. You understand the concepts, but:

• How do you actually set up that first campaign?
• What buttons do you click in Ads Manager?
• How do you create ads that convert?
• How do you track what's working?
• How do you scale without breaking what works?

Bridging the gap between theory and execution is the hard part.

I spent months trying to figure this out myself; my Facebook Ads strategy was a patchwork quilt of strategies picked up from YouTube videos, podcasts, blog posts, etc.

It was a mess.

Yes, it got us started, but it wasn't until I had a solid, repeatable and sustainable strategy that things really started to happen. 

That's exactly why I created...  

This is where everything changes.

Over 2,400 authors are already enrolled in this comprehensive, self-paced course that I've designed specifically for both fiction and non-fiction authors.

Inside, I reveal my SCALE method for Facebook Ads.

Chapter 1: Setting The Stage

Finally understand why your ads haven't been working – and lay the foundation for campaigns that actually convert.

✓ Discover the hidden settings that separate profitable authors from those bleeding money (spoiler: it's not what the gurus tell you)

✓ Navigate the Ads Manager like you've been doing it for years – even if you've never touched it before

✓ Learn the framework that turned $133 monthly royalties into a million-dollar business

✓ Set up your Facebook Ads account the RIGHT way

Chapter 2: Campaign Blueprint

Choose your path to profitability – whether you're selling on Amazon, building your list, or going direct to readers.

✓ The 4 critical decisions that determine whether you'll profit or perish with Facebook Ads

✓ Why most authors choose the WRONG campaign objective (and what to pick instead)

✓ The campaign structure that scales from $10 to $1,000+ daily without breaking

✓ Steal the exact blueprint I use for fiction and non-fiction books

Chapter 3: Author Ads That Convert

Transform curiosity into clicks and clicks into sales with ads readers can't scroll past.

✓ Decode the psychology behind ads that generate convert profitably

✓ The image formula that stops thumbs mid-scroll (hint: your book cover might actually be hurting your results)

✓ Write ad copy that sells without sounding salesy – including how I use AI to help

✓ Real ad examples that generated 2-10x ROAS (Return on Ad Spend)

Chapter 4: Launching Your Ads

Go from zero to live campaign in 60 minutes – with tracking that tells you exactly what's working.

✓ The tracking setup that reveals your TRUE profit (miss this and you're flying blind)

✓ Platform-specific launch sequences for Amazon, direct sales, and email growth

✓ The retargeting secret that have generated 17% conversion rates (unheard of with Facebook Ads)

✓ How to use BookFunnel to build your email list (without having a website)

Chapter 5: Expand, Optimize and Scale

Master the Monday Morning Method that manages everything in 1-2 hours per week.

✓ Instantly identify winning ads vs money pits (the numbers never lie)

✓ The scaling formula that maintains profitability from $10 to $500+ daily

✓ Which metrics actually matter – and which ones you can completely ignore

✓ Long-term management secrets that compound results while you sleep

Accelerate your Facebook Ads with a private 1-on-1 60-minute coaching call with me where we'll focus exclusively on your author business, your books and your ads.

During our session, I'll review your books, audience, and goals to help you apply the Facebook Ads system in the most effective way possible.

We'll identify your biggest opportunities, troubleshoot potential roadblocks, and create a custom implementation plan tailored to your unique situation.

This call is perfect for authors who want to minimize trial-and-error and get direct feedback on their specific campaign strategy.

You'll walk away with clarity, confidence, and a concrete action plan specific to your books.

What Would It Mean If You Could...

 Finally Stop Fighting the Algorithm  ...and discover how Facebook's AI becomes your 24/7 book-selling partner (while other authors stress over every platform update).

 Create Campaigns That Run Themselves  ...with ads that keep selling books month after month, requiring just 1-2 hours of weekly management instead of daily panic-checking.

 Turn Every Ad Dollar Into Profit  ...knowing exactly which ads drive sales and which drain budgets, so you only scale what works and cut what doesn't.

 Build on Proven Principles  ...using timeless strategies that adapt to changes rather than chasing the latest trends that disappear as fast as they appear.

 Start Small, Scale Smart  ...testing with just $5-10 daily until you find winners, then confidently increasing budget knowing your ROAS is locked in.

That's the transformation waiting for you inside Facebook Ads Mastery for Authors.

No more confusion. No more wasted budget. No more algorithm anxiety.

Just clear, profitable campaigns that sell your books while you write the next one.

Accelerate your Facebook Ads with a private 1-on-1 60-minute coaching call with me where we'll focus exclusively on your author business, your books and your ads.

During our session, I'll review your books, audience, and goals to help you apply the Facebook Ads system in the most effective way possible.

We'll identify your biggest opportunities, troubleshoot potential roadblocks, and create a custom implementation plan tailored to your unique situation.

This call is perfect for authors who want to minimize trial-and-error and get direct feedback on their specific campaign strategy.

You'll walk away with clarity, confidence, and a concrete action plan specific to your books.