
Scale Your Author Business From $0 to $1K, $5K, and Beyond
The Complete 2025 Facebook Ads System That Grows With You, From First Sales To A Thriving Author Business (In Just 1-2 Hours Per Week)
Let's Be Honest...
For many authors, running Facebook Ads for their books just isn't working.
They're:
→ Burning cash on campaigns that never break even
→ Watching daily spend disappear without seeing a corresponding spike in sales
→ Constantly chasing the next "hack" that promises to finally make their ads profitable
I know because I was there too.
In April 2020, my wife and I had just published our first book.
That month? $133 in royalties.
Two years later, we were generating $10,000+ in monthly royalties.
Today...
We've built a $1.5 million author business with both fiction and non-fiction books.
The difference wasn't luck or talent.
It was a system.
I've watched countless authors follow the same frustrating path:
Launch an ad > It doesn't work > Tweak a few things > Still nothing > Boost a post
Finally, they give up, convinced that "Facebook Ads just don't work for books like mine."
But here's what I've discovered after spending $100,000's on Facebook Ads:
The problem isn't the platform.
It's not even your books.
It's that no one is teaching authors the complete system that actually works in 2025.
That's why I created...

Most courses focus solely on the ads themselves.
But successful Facebook Ads requires a complete system, not just random campaigns.
That's why Facebook Ads Mastery For Authors gives you three distinct strategies to choose from:
- Retailer Sales that convert browsers to buyers on Amazon
- Direct Sales that drive sales on your own store
- Audience building that creates long-term and loyal readers
Choose the path that aligns with your current goals or implement all three as your author business expands.
Each strategy stands on its own but becomes even more powerful when combined.
I've watched this transformation happen for over 2,400+ authors across every genre — both fiction and non-fiction alike.
"I went from very modest sales the first year to well over six figures for the first time ever."
– JK Franks
The system I'm about to share doesn't require:
- Technical expertise
- A massive ad budget
- Hours of daily management
Just 1-2 hours per week following a proven framework that scales with you — from your very first sales to $1K, $5K, and beyond.
Inside Facebook Ads Mastery For Authors, you'll discover:
- The exact campaign structures working RIGHT NOW in 2025
- My personal tracking system that tells you precisely which ads to scale and which to turn off
- Three complete frameworks for retailer sales, direct sales, and email list growth
- How I use AI to cut creation time in half while maintaining performance
Most importantly, you'll learn how to build a system that grows with you.
Because the author earning their first $1,000 month needs different strategies than the one scaling to $5,000+ monthly.Â
"Since starting my ads, my book has been #1 numerous days and never below #4! AMAZING!"
– M.J. Evans
This is the exact system I used to take my wife's fiction novels from $133 to five figures in monthly royalties.
On top of that, I've personally implemented the same approach to generate $900,000+ in revenue from my own non-fiction books, courses, coaching, and services.
And it works in just 1-2 hours per week, leaving you time to do what really matters — write your next book, spend time with your family, take time away from your computer to take part in your hobbies and interests.Â
Are you ready to stop throwing money away on Facebook Ads that don't work?
Chapter 1: Setting The Stage
Finally understand why your ads haven't been working – and lay the foundation for campaigns that actually convert.
âś“ Discover the hidden settings that separate profitable authors from those bleeding money (spoiler: it's not what the gurus tell you)
✓ Navigate the Ads Manager like you've been doing it for years – even if you've never touched it before
✓ Learn the framework that turned $133 monthly royalties into a million-dollar business
✓ Set up your Facebook Ads account the RIGHT way
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Chapter 2:Â Campaign Blueprint
Choose your path to profitability – whether you're selling on Amazon, building your list, or going direct to readers.
✓ The 4 critical decisions that determine whether you'll profit or perish with Facebook Ads
✓ Why most authors choose the WRONG campaign objective (and what to pick instead)
✓ The campaign structure that scales from $10 to $1,000+ daily without breaking
✓ Steal the exact blueprint I use for fiction and non-fiction books
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Chapter 3:Â Author Ads That Convert
Transform curiosity into clicks and clicks into sales with ads readers can't scroll past.
✓ Decode the psychology behind ads that generate convert profitably
✓ The image formula that stops thumbs mid-scroll (hint: your book cover might actually be hurting your results)
✓ Write ad copy that sells without sounding salesy – including how I use AI to help
✓ Real ad examples that generated 2-10x ROAS (Return on Ad Spend)
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Chapter 4:Â Launching Your Ads
Go from zero to live campaign in 60 minutes – with tracking that tells you exactly what's working.
✓ The tracking setup that reveals your TRUE profit (miss this and you're flying blind)
✓ Platform-specific launch sequences for Amazon, direct sales, and email growth
✓ The retargeting secret that have generated 17% conversion rates (unheard of with Facebook Ads)
✓ How to use BookFunnel to build your email list (without having a website)
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Chapter 5:Â Expand, Optimize and Scale
Master the Monday Morning Method that manages everything in 1-2 hours per week.
✓ Instantly identify winning ads vs money pits (the numbers never lie)
✓ The scaling formula that maintains profitability from $10 to $500+ daily
✓ Which metrics actually matter – and which ones you can completely ignore
✓ Long-term management secrets that compound results while you sleep
"THE BEST ADS COURSE OUT THERE"
"I saw a "59.8% Increase in conversion, 31.0% Decrease in CPC, 54.1% Decrease in Cost per Sale"
– J.D. Caron (Weekend Publisher)
Your Investment Options
Choose Your Path to Facebook Ads Mastery
COURSE ONLY
──── ONE PAYMENT OF ────
$297
USD
COURSE ONLY
──── 3 PAYMENTS OF ────
$99
USD
COURSEÂ &Â 1-ON-1 CALL
──── 1 PAYMENT OF ────
$887
USD
What's Included in the 1-on-1 Call?
Direct feedback and a customized Facebook Ads plan specific to your books
Accelerate your Facebook Ads with a private 1-on-1 60-minute coaching call with me where we'll focus exclusively on your author business, your books and your ads.
During our session, I'll review your books, audience, and goals to help you apply the Facebook Ads system in the most effective way possible.
We'll identify your biggest opportunities, troubleshoot potential roadblocks, and create a custom implementation plan tailored to your unique situation.
This call is perfect for authors who want to minimize trial-and-error and get direct feedback on their specific campaign strategy.
You'll walk away with clarity, confidence, and a concrete action plan specific to your books.
"My sales have increased dramatically"
– Jason Caldwell
What Would It Mean If You Could...
 Finally Stop Fighting the Algorithm ...and discover how Facebook's AI becomes your 24/7 book-selling partner (while other authors stress over every platform update).
 Create Campaigns That Run Themselves ...with ads that keep selling books month after month, requiring just 1-2 hours of weekly management instead of daily panic-checking.
 Turn Every Ad Dollar Into Profit ...knowing exactly which ads drive sales and which drain budgets, so you only scale what works and cut what doesn't.
 Build on Proven Principles ...using timeless strategies that adapt to changes rather than chasing the latest trends that disappear as fast as they appear.
 Start Small, Scale Smart ...testing with just $5-10 daily until you find winners, then confidently increasing budget knowing your ROAS is locked in.
That's the transformation waiting for you inside Facebook Ads Mastery for Authors.
No more confusion. No more wasted budget. No more algorithm anxiety.
Just clear, profitable campaigns that sell your books while you write the next one.
1
Facebook Ads Core Training
The 5-module training program for running Facebook Ads as an author to turn cold traffic into book sales and happy readers.
2
Members-Only Facebook Group
Get support and feedback from the 1,900+ fellow authors who are actively inside the course and running Facebook Ads.
3
Facebook Ads Tracking Tool
Never guess about your Facebook Ads performance again. This custom-built spreadsheet makes tracking your ROI effortless.
Your Investment Options
Choose Your Path to Facebook Ads Mastery
COURSE ONLY
──── ONE PAYMENT OF ────
$297
USD
COURSE ONLY
──── 3 PAYMENTS OF ────
$99
USD
COURSEÂ &Â 1-ON-1 CALL
──── 1 PAYMENT OF ────
$887
USD
THE GUARANTEE
Love the course or get your money back.
I'm confident Facebook Ads Mastery For Authors will transform your book sales. But if you're not completely satisfied within 14 days, just email me for a full refund.
My refund rate? Less than 0.5% – because the system works when you work it.
No fine print. No hoops. Just results.
Is this course suitable for me if I sell books on Kobo, Barnes & Noble, etc?
I only have one book published. Will Facebook Ads work for me?
How much do I need to spend on Facebook Ads each month?
I'm brand new to Facebook Ads. Is this course right for me?
I already have Facebook Ads running. Is this course right for me?
How quickly will I start making sales?
Will I receive future updates to the course?
"For the first time I've had positive results on my Facebook Ads. And not just a few, but tens of thousands of page reads."
– Bella Blair