You know your books deserve more readers, but...

• Overwhelm and fear strike as soon as you start thinking about running Facebook Ads
• You're tired of watching your Facebook Ads deliver inconsistent results
• The publishing landscape is getting more competitive by the day
• "Hope marketing" isn't building the sustainable author business you dream of
• Every time Facebook updates their Ad platform, you feel lost all over again

What if instead...

• You had a clear, step-by-step system for running Facebook Ads
• You could confidently launch new books knowing how to get them in front of your readers
• Your Facebook Ads consistently delivered positive ROI, month after month
• You had the tools to quickly adapt to platform changes and stay ahead of the curve

Being an author isn't just about running Facebook Ads and writing books.

It's about building a sustainable author business that brings you consistent sales and loyal readers - while giving you the freedom to focus on your writing and living a life outside of your business.

Facebook Ads have changed the game for so many self-published authors. 

But here's what nobody tells you...

Most authors are doing it wrong.

They're following outdated advice, copying other authors' ads (that they have no idea if they're even working), and worse - throwing money at strategies that worked in 2023 but are useless in 2025.

That's why I created a brand new, updated for 2025 version of Facebook Ads Mastery For Authors - a complete system for running profitable and sustainable Facebook Ads in as little as 1-2 hours per week.

This isn't just another course full of theory.

This is the exact blueprint my wife (an author of fantasy novels) and I use to:

• Generate 5-figure monthly royalties
• Maintain a consistent 2-3x return on ad spend
• Build an ever-growing reader base that eagerly awaits each new release
• Create predictable book sales, month after month

And the best part? Everything inside the course has been updated for 2025.

No outdated strategies. No theory that doesn't work in practice. No fluff.

Just proven systems that work right now, taught by someone who's actively using them every single day to run a 6-figure author business.

So, whether you're:

• Just getting started with Facebook Ads
• Struggling to make your existing Facebook Ads profitable
• Ready to scale from 3 to 4 figures per month or 4 to 5 figures per month...

Facebook Ads Mastery For Authors gives you the exact roadmap to transform your author business in 2025 (and beyond).

In 2020, when COVID-19 hit and destroyed my video production business, my wife Lori and I took a leap into self-publishing.

Our first month (April 2020)... $133 in royalties.

2 years later, we had built a six-figure author business.

But here's the thing: This isn't about me. It's about what's possible for YOU.

I've taken everything we've learned from:

• Going from a $10 daily Facebook Ads budget up to a budget of $100's per day
• Spending $100,000's on the Facebook Ads platform
• Launching multiple bestselling books
• Building a sustainable author business during uncertain times
• Adapting to countless platform changes

And inside Facebook Ads Mastery For Authors I've distilled every lesson I've learned the hard way into a clear, actionable system for authors on any budget.

My mission is simple: Help authors reach more readers, sell more books, and build thriving businesses that allow them to live life on their terms.

Facebook Ads helped my wife and I build her six-figure author business.

I want to show YOU how to do it, too.

Chapter 1:

Setting The Stage

Master and understand the fundamentals of Facebook Ads and get everything in place to start running profitable campaigns.

Chapter 2:

Facebook Ads Creative

Learn how to create scroll-stopping Facebook Ads that capture attention and convert your ideal readers into buyers.

You'll master the art of writing compelling Ad copy and understand how to create images that speak to your ideal readers.

Chapter 3:

Facebook Ads Strategy

Discover the Facebook Ads strategy that I'm using to run Facebook Ads that drive a 2-3x return on Ad Spend.

From choosing the right Campaign objective to structuring your Campaigns for maximum efficiency and performance, you'll learn how to position your books for maximum visibility and sales.

Chapter 4:

Tracking Facebook Ads Performance

Understand exactly which Ads are working and which Ads aren't. I'll show you how to setup your Facebook Ads dashboard with just the right metrics so you're not overwhelmed with data, but know enough to make decisions.

I'll also share with you my Facebook Ads Tracking Tool so you can keep tabs on the primary metrics that determine whether an Ad is a winner or a loser.

Chapter 5:

Building And Launching Ads

Watch over my shoulder as I walk you through every single step to launch your first (or next) Facebook Ads Campaign.

The account structure, the budgets, the targeting, the placements, the Ads... no stone is left unturned.

By the end of this chapter, you'll know exactly how to launch your Facebook Ads with confidence.

Chapter 6:

Managing Your Facebook Ads

This is where the magic happens...

Over-optimizing your Facebook Ads is a thing and will lead to declining results.

In this chapter, I'll show you exaclty how to manage your Facebook Ads in just 1-2 hours per week.

Reducing wasted Ad Spend, identifying winning Ads, understanding the metrics that matter, testing new Ads, scaling things up, and much more besides.

We'll cover it all here, giving you the tools to manage your Facebook Ads with clarity and confidence (without the overwhelm).

I've spent $100,000's on Facebook Ads advertising books in a wide range of genres. I've taken my wife's business from $133 in royalties in April 2020, to $17,000+ per month in royalties.

And inside Facebook Ads Mastery For Authors you'll learn exactly how I run Facebook Ads today in 2025.

✅ It doesn’t matter if you’re yet to run your first Facebook Ad...

✅ It doesn’t matter if you're spending $1 per day on ads, or $10,000+ per day...

✅ And it doesn’t matter if you’re not “advertising-savvy"

Whether you're just getting the wheels turning on your author business, or you're in full-on scaling mode, you no longer need to struggle with Facebook Ads.

Facebook Ads Mastery For Authors is here to help you go from feeling confused, overwhelmed and stressed about Facebook Ads, to running Facebook Ads with confidence, clarity and profit (with zero burnout and exhaustion) in 1-2 hours per week.

So if you decide to join myself and the other authors inside Facebook Ads Mastery For Authors, I would be truly honoured.

If you're just not ready for this yet, or it's not your cup of tea, no worries. Please continue to enjoy my other content.

Thank you so much for reading.

To Your Success
-Matt