Sell More Books With Facebook Ads
The Step-by-Step System for Turning Facebook Ads Into Book Sales
Enrollment closes Wednesday, February 4th at 11.59pm PT
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It's Not the Platform. It's Not Your Books. It's the System.
Most authors lose money on Facebook Ads.
Not because the platform doesn't work. Not because their books aren't good enough.
But because they're doing what everyone else is doing:
→ Boosting posts and hoping for the best
→ Copying what "seems to be working" for other authors
→ Tweaking audiences and budgets at random
→ Checking stats obsessively but having no idea what they mean
I get it. I've burned plenty of cash figuring this out.
But here's what changed everything:
I stopped treating Facebook Ads like a slot machine. And started treating it like a system.
A system for creating ads that attract the right readers. A system for tracking what's actually making money. A system for knowing exactly when to scale and when to cut.
This isn't a course full of useless hacks that become outdated in 3 weeks time.
Not trends that are here today, gone tomorrow.
Not 57 modules of theory you'll never use.
Just a simple, repeatable process that turns Facebook Ads traffic into Amazon sales.Â
Fully updated in January 2026. Every lesson. Every strategy. Built for how Facebook Ads works right now.
Ads Are Only Half the Equation
Here's the problem with most Facebook Ads advice:
It focuses on the ads.
Sounds obvious, right? But the ads are only one piece.
What about tracking?
What about knowing which ads are actually driving sales—and which are just burning budget?
What about the moment you have to decide: scale this or turn it off?
That's where most authors get stuck. And that's where most courses leave you hanging.
Facebook Ads Mastery for Authors is different.
You'll learn how to create ads, yes. But more importantly, you'll learn the system around them:
→ How to track sales back to individual ads (so you're never guessing)
→ How to read your data and make fast, confident decisions
→ How to scale winners without wrecking performance
→ How to run the whole thing in a couple of hours a week
No funnels. No massive email list required. Just one clear strategy: turn Facebook browsers into Amazon buyers.
2,500+ authors have used this system across every genre you can think of.
It works. And it's simpler than you've been led to believe.
"I went from very modest sales the first year to well over six figures for the first time ever."
– JK Franks
The Authors Who Win Aren't the Ones With the Biggest Budgets
Authors I've worked with have gone from zero to four, five and six figures.
Some have even hit seven-figures.
Romance authors. Thriller writers. Non-fiction creators. Memoirists. Fantasy series writers with ten books. Business authors with one.
Different genres. Different goals. Different starting points.
Same system.
The authors who win aren't the ones with the biggest budgets.
They're the ones who stop guessing and start following a process.
And once that process is running? You're looking at 1-2 hours a week to run your Facebook Ads. That's it.
The rest of your time is yours. Write the next book. Take a walk. Close the laptop.
That's what a real system gives you. Not more work. More freedom.
Ready to stop guessing and start running Facebook Ads profitably??
"Since starting my ads, my book has been #1 numerous days and never below #4! AMAZING!"
– M.J. Evans
You don't need another 57-lesson course that takes weeks to finish and leaves you more confused than when you started.
You don't need more content. You need clarity.
You need a system you can learn quickly and implement quickly.
Facebook Ads Mastery for Authors is 17 focused lessons you can finish in a single afternoon. No fluff. No filler. Just the system—from first ad to scaling winners.
Here's what you'll learn:
Chapter 1: Setting The Stage
Before you touch Ads Manager, let's make sure you know what to expect—and how to find your way around.
âś“ Set realistic expectations so you're not chasing the wrong metrics
âś“ Navigate your Facebook Ads dashboard with confidence from day one
Chapter 2: Creating Effective Ads
Learn how to craft ads that attract your ideal readers and repel everyone else.
✓ The anatomy of a Facebook Ad—and what each element actually does
âś“ How to ethically spy on other authors' ads for inspiration
âś“ Design scroll-stopping images that attract the right readers
âś“ Write headlines that hook and primary text that entices readers to click on your ads
✓ Use AI to generate ad copy fast (with the exact prompts I use)
✓ Watch over my shoulder as I create 3 Facebook ad images from scratch
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Chapter 3: Launching Your Ads
Go from zero to live campaign with a proven structure that's built to scale.
✓ Understand the Facebook Ads hierarchy—campaigns, ad sets, and ads explained
âś“ The blueprint I use for every campaign I launch
âś“ Launch your first campaign step-by-step (nothing left to guesswork)
Chapter 4: Optimization and Scaling
Turn data into decisions with a simple system you can run in a couple of hours per week.
✓ Why patience matters—and how long to wait before making decisions
âś“ Set up a clean, simple dashboard so you can see what matters at a glance
âś“ Track your results and know exactly which ads are driving sales
✓ Optimize and scale your campaigns without destroying what's working
"THE BEST ADS COURSE OUT THERE"
"I saw a "59.8% Increase in conversion, 31.0% Decrease in CPC, 54.1% Decrease in Cost per Sale"
– J.D. Caron (Weekend Publisher)
Ready To Master Facebook Ads?
Enrollment closes Wednesday, February 4th at 11.59pm PT
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──── ONE PAYMENT OF ────
$297
USD
Click-by-click video walkthroughs of launching, optimizing and scaling Facebook Ads campaigns
"After the first month of following his approach I made 4 times as much in royalties as my highest grossing month previously"
– Meg Gray
What Would It Mean If You Could...
 Finally Stop Fighting the Algorithm ...and discover how Facebook's AI becomes your 24/7 book-selling partner (while other authors stress over every platform update).
 Create Campaigns That Run Themselves ...with ads that keep selling books month after month, requiring just 1-2 hours of weekly management instead of daily panic-checking.
 Turn Every Ad Dollar Into Profit ...knowing exactly which ads drive sales and which drain budgets, so you only scale what works and cut what doesn't.
 Build on Proven Principles ...using timeless strategies that adapt to changes rather than chasing the latest trends that disappear as fast as they appear.
 Start Small, Scale Smart ...testing with just $5-10 daily until you find winners, then confidently increasing budget knowing your ROAS is locked in.
That's the transformation waiting for you inside Facebook Ads Mastery for Authors.
No more confusion. No more wasted budget. No more algorithm anxiety.
Just clear, profitable campaigns that sell your books while you write the next one.
1
Facebook Ads Core Training
The 4-module training program for running Facebook Ads as an author to turn cold traffic into book sales and happy readers.
2
Members-Only Facebook Group
Get support and feedback from the 2,200+ fellow authors who are actively inside the course and running Facebook Ads.
3
Facebook Ads Tracking Tool
Never second-guess your Facebook Ads performance again. This custom-built tool automatically calculates the conversion rates and cost-per-sale of each ad for you.
4
Example Facebook Ads
Ready-to-use Facebook Ads Primary Text, Headlines, and Descriptions for fiction and non-fiction books, to inspire your own ads and start testing immediately.
"If you are an author, you need this course."
– Paul Bauer
Ready To Master Facebook Ads?
Enrollment closes Wednesday, February 4th at 11.59pm PT
00
DAYS
00
HOURS
00
MINS
00
SECS
──── ONE PAYMENT OF ────
$297
USD
Click-by-click video walkthroughs of launching, optimizing and scaling Facebook Ads campaigns
"The first three days of my first campaign after taking Matt's course is better than anything I tried to do previously"
– Kristine Endsley
Is this course suitable for me if I sell books on Kobo, Barnes & Noble, etc?
I only have one book published. Will Facebook Ads work for me?
How much do I need to spend on Facebook Ads each month?
I'm brand new to Facebook Ads. Is this course right for me?
I already have Facebook Ads running. Is this course right for me?
How quickly will I start making sales?
Will I receive future updates to the course?
"For the first time I've had positive results on my Facebook Ads. And not just a few, but tens of thousands of page reads."
– Bella Blair