
Scale Your Author Business From $0 to $1K, $5K, and Beyond
The Complete 2025 Facebook Ads System That Grows With You, From First Sales To A Thriving Author Business (In Just 1-2 Hours Per Week)
Enrollment closes (and $100 SAVING ends) on Thursday, September 25th at 11.59pm PT
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Let's Be Honest...
For many authors, running Facebook Ads for their books just isn't working.
They're:
→ Burning cash on campaigns that never break even
→ Watching daily spend disappear without seeing a corresponding spike in sales
→ Constantly chasing the next "hack" that promises to finally make their ads profitable
I know because I was there too.
In April 2020, my wife and I had just published our first book.
That month? $133 in royalties.
Two years later, we were generating $10,000+ in monthly royalties.
Today...
We've built a $1.5 million author business with both fiction and non-fiction books.
The difference wasn't luck or talent.
It was a system.
I've watched countless authors follow the same frustrating path:
Launch an ad > It doesn't work > Tweak a few things > Still nothing > Boost a post
Finally, they give up, convinced that "Facebook Ads just don't work for books like mine."
But here's what I've discovered after spending $100,000's on Facebook Ads:
The problem isn't the platform.
It's not even your books.
It's that no one is teaching authors the complete system that actually works in 2025.
That's why I created...

Most courses focus solely on the ads themselves.
But successful Facebook Ads requires a complete system, not just random campaigns.
That's why Facebook Ads Mastery For Authors gives you the proven system for driving Amazon sales through Facebook Ads.
This isn't about complicated funnels or building massive email lists. It's about one clear strategy: converting Facebook browsers into Amazon buyers.
You'll learn how to:
- Create reader-enticing ads that stop the scroll and spark curiosity
- Target the exact readers who are most likely to buy your books
- Drive high-intent traffic directly to your Amazon product pages
- Track, optimize, and scale campaigns that actually turn a profit
This focused approach has transformed results for over 2,500+ authors across multiple fiction and non-fiction genres alike.
Instead of juggling multiple strategies, you master the one that matters most: turning Facebook Ads traffic into Amazon sales.
"I went from very modest sales the first year to well over six figures for the first time ever."
– JK Franks
This is the exact system I used to take my wife's fiction novels from $133 to five figures in monthly royalties.Â
The same system 1,000's of authors have used to turn their books into a thriving (and sustainable) business.Â
And it works in just 1-2 hours per week, leaving you time to do what really matters — write your next book, spend time with your family, take time away from your computer to take part in your hobbies and interests.Â
Are you ready to stop throwing money away on Facebook Ads that don't work?
"Since starting my ads, my book has been #1 numerous days and never below #4! AMAZING!"
– M.J. Evans
Facebook Ads Mastery For Authors is NOTÂ another 57-lesson marathon that leaves you more confused than when you started.
Facebook Ads Mastery For Authors is a focused, action-oriented system that teaches you exactly what you need to know—and nothing you don't.
In total, the course will take you just over 3 hours to go through from start to finish.
Here's what you'll discover, learn and implement inside the course:
Chapter 1: Setting The Stage
Finally understand why your ads haven't been working – and lay the foundation for campaigns that actually convert on Amazon.
âś“ Discover why Facebook Ads are only 50% of the equation (and what the other 50% is)
✓ Navigate the Ads Manager like you've been doing it for years – even if you're brand new
âś“ Learn the framework that connects Facebook Ads traffic to Amazon sales
âś“ Set up the tracking system that shows you exactly which ads are driving sales
Chapter 2: Creating Reader-Enticing Ads
Transform curiosity into clicks and clicks into Amazon sales with ads readers can't ignore.
âś“ The image formula that stops thumbs mid-scroll
âś“ Write headlines that hook your readers in
✓ Craft primary text that entices the click
âś“ How I use AI to generate profitable ad variations (with the exact prompts I use)
Chapter 3: Launching Your Ads
Go from zero to LIVE campaign in 20 minutes – with the blueprint that scales profitably.
âś“ The campaign structure that works
âś“ Why Advantage Campaign Budget beats Ad Set budgets every time
âś“ Launch your first Amazon-focused campaign step-by-step
âś“ Set up retargeting campaigns that capture browsers who didn't buy the first time
Chapter 4: Optimize and Scale
Master the system that manages everything in 1-2 hours per week while driving daily sales.
âś“ Track the 2 Facebook Ads metrics that actually matter (ignore almost everything else)
âś“ The optimization routine that identifies winning ads vs money pits
âś“ When and how to scale winning campaigns without killing performance
âś“ Strategic testing that creates variations of your best-performing ads
"THE BEST ADS COURSE OUT THERE"
"I saw a "59.8% Increase in conversion, 31.0% Decrease in CPC, 54.1% Decrease in Cost per Sale"
– J.D. Caron (Weekend Publisher)
Ready To Master Facebook Ads?
Enrollment closes (and $100 SAVING ends) on Thursday, September 25th at 11.59pm PT
00
DAYS
00
HOURS
00
MINS
00
SECS

SAVE $100
──── ONE PAYMENT OF ────
$297Â $197
USD
Click-by-click video walkthroughs of launching, optimizing and scaling Facebook Ads campaigns
"After the first month of following his approach I made 4 times as much in royalties as my highest grossing month previously"
– Meg Gray
What Would It Mean If You Could...
 Finally Stop Fighting the Algorithm ...and discover how Facebook's AI becomes your 24/7 book-selling partner (while other authors stress over every platform update).
 Create Campaigns That Run Themselves ...with ads that keep selling books month after month, requiring just 1-2 hours of weekly management instead of daily panic-checking.
 Turn Every Ad Dollar Into Profit ...knowing exactly which ads drive sales and which drain budgets, so you only scale what works and cut what doesn't.
 Build on Proven Principles ...using timeless strategies that adapt to changes rather than chasing the latest trends that disappear as fast as they appear.
 Start Small, Scale Smart ...testing with just $5-10 daily until you find winners, then confidently increasing budget knowing your ROAS is locked in.
That's the transformation waiting for you inside Facebook Ads Mastery for Authors.
No more confusion. No more wasted budget. No more algorithm anxiety.
Just clear, profitable campaigns that sell your books while you write the next one.
1
Facebook Ads Core Training
The 4-module training program for running Facebook Ads as an author to turn cold traffic into book sales and happy readers.
2
Members-Only Facebook Group
Get support and feedback from the 1,900+ fellow authors who are actively inside the course and running Facebook Ads.
3
Facebook Ads Tracking Tool
Never guess about your Facebook Ads performance again. This custom-built spreadsheet makes tracking your ROI effortless.
Ready To Master Facebook Ads?
Enrollment closes (and $100 SAVING ends) on Thursday, September 25th at 11.59pm PT
00
DAYS
00
HOURS
00
MINS
00
SECS

SAVE $100
──── ONE PAYMENT OF ────
$297Â $197
USD
Click-by-click video walkthroughs of launching, optimizing and scaling Facebook Ads campaigns
"The first three days of my first campaign after taking Matt's course is better than anything I tried to do previously"
– Kristine Endsley
Is this course suitable for me if I sell books on Kobo, Barnes & Noble, etc?
I only have one book published. Will Facebook Ads work for me?
How much do I need to spend on Facebook Ads each month?
I'm brand new to Facebook Ads. Is this course right for me?
I already have Facebook Ads running. Is this course right for me?
How quickly will I start making sales?
Will I receive future updates to the course?
"For the first time I've had positive results on my Facebook Ads. And not just a few, but tens of thousands of page reads."
– Bella Blair