When my wife and I first stepped into the world of author businesses in 2020, we had no idea what we were doing. It was all completely new territory.

Advertising, marketing, writing compelling copy, building audiences, creating systems, formatting manuscripts, designing covers.

Everything was new. Everything was daunting and overwhelming.

Fast-forward to today, and we've generated over $1,000,000 through a combination of book royalties, educational products, and services—all while working just 3-4 hours per day.

We take our kids to school each morning and pick them up each afternoon.

We've built a life that puts family first.

Back in 2020 though, it was a different story altogether.

6, 8, 10, 12+ hour days trying to get our author businesses off the ground. Endless trial and error. Countless mistakes made and lessons learned.

But those struggles led to breakthroughs—both for fiction authors selling books directly to readers AND for non-fiction authors leveraging books to build wider businesses with products and services.

We've crafted thriving businesses that serve our family (not the other way around).

And I'd love the opportunity to help YOU build your author business into an asset that serves you and your family and allows you to live life on your terms (without burning out).

Whether you're writing fiction and focusing purely on book sales, or you're a non-fiction author using books to attract clients and sell additional products and services—the principles of building a sustainable, profitable author business remain the same.

→ You're overwhelmed by conflicting advice about book marketing

→ You're spending money on ads but not seeing consistent results

→ You're struggling to build a loyal reader base that buys every release

→ You're working harder and longer, but not seeing proportional growth

→ You feel isolated, with no one to turn to when you hit roadblocks

→ You're balancing writing with marketing and business tasks leaving you exhausted

My self-paced online courses allow you to learn in your own time, and 1,000's of authors have transformed their businesses and their lives with the content of those courses.

But perhaps you're looking for more support and accountability.

Perhaps you have burning questions you'd like to ask me directly. 

This is why I've created The Author Inner Circle - a supportive community with direct access to me and other successful authors who are, have been or will be, on the same you're on today.

But The Author Inner Circle is much more than just the opportunity to ask questions...

Private Community Platform

Connect with like-minded authors in our exclusive community (not on Facebook).

Share wins, ask questions, and get support from authors who understand the journey you're on.

I'm active in the community multiple times per week, providing additional insights between our live sessions.

2 x LIVE Office Hours Calls Per Month

Get your most pressing questions answered directly by me. Facebook Ads, Amazon Ads, email marketing, audience building, blurbs, book covers - nothing is off-limits.

Can't make it live? No wories.

Submit questions in advance and watch the recordings at your convenience.

Author Hotseats

Every couple of months, one member will be selected for a comprehensive review of their author business.

We'll analyze your ads, marketing approach, blurbs, covers, audience building strategies, and anything else you want to discuss.

Even if you're not in the hot seat, you'll gain invaluable insights from watching these deep-dive sessions.

I want to make sure this community is a perfect fit for you. The Author Inner Circle is ideal if:  

→ You have at least 1-3 published books

→ You're looking for regular support and accountability

→ You want steady and consistent book sales growth

→ You're committed to building a loyal reader base

→ You're serious about creating a sustainable author business

→ You're tired of contradictory advice and ready for proven strategies

→ You want a business that serves your life, not consumes it

The Author Inner Circle is for authors ready to move from scattered marketing efforts to a structured business strategy that scales profitably without burnout.

I've invested thousands of hours and six figures in developing and testing author business strategies across multiple genres and categories.

I've made every mistake in the "book" (so you don't have to) and can help you:

Save hundreds of hours through proven shortcuts

Avoid costly advertising mistakes

Build sustainable marketing systems

Create a business that supports your writing without burning you out  

As a member of The Author Inner Circle, you'll not only have direct access to me twice a month, but you'll stay current with the latest effective strategies in book marketing, audience building, and business management.

Just a friendly reminder that the Founding Members offer ends May 31st, 11.59pm PT.

My journey into publishing began with just $133 in royalties from my wife's books back in April 2020.

Fast forward to 2025, and my wife and I have transformed that modest start into over $1,000,000 in combined revenue through fiction and non-fiction book sales, online courses, coaching, consulting, and ads management services.

Along the way, I've invested six-figures into Facebook Ads and Amazon Ads, both for our own books and for other authors I've helped, learning invaluable lessons with every dollar spent.

And inside The Author Inner Circle, you have the opportunity to learn from me directly, as well as other amazing authors who are on the same journey as you.

✅ It doesn’t matter if you’re yet to make your first sale...

✅ It doesn't matter if you're a fiction author selling novels or a non-fiction author using books to build authority...

✅ It doesn’t matter if you're spending $1 per day on ads, or $10,000+ per day...

✅ And it doesn’t matter if you’re not “marketing-savvy"

Whether you're just getting the wheels turning on your author business, building a non-fiction platform to attract clients, or in full-on scaling mode with your books—you no longer need to struggle with marketing, audience building, or the business systems required for sustainable success.  

The Author Inner Circle is here to help you transform from feeling confused, overwhelmed, and quite possibly burnt out, to running an author business with confidence, clarity, and profit (with zero burnout and exhaustion).

So if you decide to join myself and other success-minded authors inside The Author Inner Circle, I would be truly honored to guide your journey.  

If you're just not ready for this yet, or it's not your cup of tea, no worries. Please continue to enjoy my other content.  

Thank you so much for reading.

To Your Success
- Matt