THE REAL REASON

I never planned to write this.

But I've seen countless authors waste their money on Facebook Ads that don't work.

Whilst quietly building our own author business to over $1.5 million using the same advertising platform.

I can't stay silent any longer.

 

The Numbers That Nearly Broke Us

April 2020.

COVID had just destroyed my video production business.

My wife had been writing as a hobby for 10+ years. We'd tried (and failed) to go the traditional publishing route.

So, with no income, and twin boys 2 months away, we had nothing to lose. We dove head-first into self-publishing my wife's books.

And on April 19th 2020, Book 1 of her series went live on Amazon.

And the ONLY traffic source we were using to make readers aware of the book...

Facebook Ads.

But with no income and limited savings, we could only spend $10 per day.

→ First month's royalties: $133.33

→ Facebook ad spend: $110

→ Net profit: $23

I remember staring at our KDP dashboard, wondering if we'd made a terrible mistake.

Another failed business.

Another dream crushed.

But we kept going. And something interesting happened with the royalties:

→ May 2020: $894.87

→ June 2020: $1,113.85

→ July 2020: $1,213.89

We were profitable. Making a good return on our $10 daily ad spend. Gradually scaling. Nothing crazy, but solid, consistent growth.

Then August hit: $2,938.51

Our royalties more than doubled.

No promotions.

No discounts.

Just a little more ad spend and a more dialed-in system.

That's when I realized we'd cracked something important.

Not a hack.

Not a secret targeting option.

Not some complex campaign structure.

We simply stopped doing what everyone taught and started doing what actually worked.

December 2020's royalties: $4,776.34 in monthly royalties.

The Truth About Our Journey

Let me be clear: we've made plenty of mistakes along the way:

→ Wasted thousands on ads that flopped

→ Tested strategies that went nowhere

→ Had campaigns that bled money for weeks before we caught them.

But those mistakes?

They led to our biggest breakthroughs.

I'm only human.

I still make mistakes to this day. Still learning. Still adapting as algorithms change and reader behaviors evolve.

The difference is, now I have a system that turns those mistakes into data, and that data into growth.

Fast Forward to Today

My wife's six books (she writes one book per year) have now:

• Generated over $650,000 in royalties
• Sold audiobook rights to a major publisher
• Been translated into French
• Sold more than 300,000 copies worldwide
• Consistently delivered 2-3x return on ad spend

We scaled from $10 to hundreds of dollars daily ad spend. Not through complexity – through simplicity.

But that's just the fiction side.

My non-fiction books?

They've generated over $900,000 in revenue from book sales, courses, coaching, and done-for-you services. With 5-10x return on ad spend.

Combined, we've built a $1.5+ million business. Working just 3-4 hours a day. Enjoying our lives.

And Facebook Ads have been the biggest driver of sales by far.

The Uncomfortable Truth

Here's what makes me angry:

While we've been quietly succeeding, I watch talented authors with amazing books fail with Facebook Ads.

Not because their books are bad.

Not because they lack budget.

Not because they're not smart enough.

Because they're following advice that doesn't work anymore.

The System That's Failing You

Guru's.

Courses.

YouTube videos.

Many of them teach the same broken system:

• Complex campaign structures
• Hyper-targeted audiences
• Constant optimization

This worked... in 2016.

But the Facebook Ads landscape has fundamentally changed.

The strategies everyone's teaching?

They're fossils from a different era.

And while authors keep implementing these outdated tactics, they're hemorrhaging money, time, and hope.

What Really Changed Our Results

The breakthrough didn't come from a new tactic or secret hack.

It came from understanding one simple truth:

Facebook Ads don't sell books.

They never have. They never will.

Once I understood what Facebook Ads ACTUALLY do, everything changed.

Our costs dropped.

Our sales multiplied.

Our stress disappeared.

And we built a system so simple – and so flexible – that it adapts to changes while running in just 1-2 hours per week.

Your Choice Right Now

You can continue following the outdated playbook.

Keep building complex campaigns.

Keep chasing metrics that don't matter.

Keep hoping this time will be different.

Or...

You can learn what transformed our $133 monthly royalties into a million-dollar business – mistakes and all.

What Comes Next

In the following pages, I'll share:

• The January day that changed everything – when doing LESS with our ads suddenly doubled our royalties (and why this goes against everything the "experts" teach)
• Why the real battle for book sales doesn't happen where you think it does (hint: it's not in Ads Manager)
• The controversial schedule that runs profitable campaigns in 1-2 hours per week (while other authors slave away daily)
• The expensive mistake that 90% of authors make – obsessing over the wrong 10% while ignoring what actually drives results
• How we built a $1.5M empire with just one book per year (and the hidden revenue stream most authors never tap into)

This isn't another "perfect" system from someone who got lucky once.

It's the raw truth about what actually works – mistakes, breakthroughs, and all.

Here's what separates profitable authors from those hemorrhaging money:

They stopped fighting the system and started working with it.

Let me show you exactly what I mean.

Everything you thought you knew about Facebook Ads is about to change.