Author Mastery Resources
The Author Toolkit
Every template, tool and swipe file in Author Mastery, in one place. These are the resources I've built and use myself.
You don't need all of them at once. Pick the area you're working on and start there. I'll keep adding to this page as new resources are made.
Jump to a section
Not sure which one you need right now? Ask in Ask Matt and I'll point you to the right place.
01
Facebook Ads
Campaign structures and swipe files for ads that sell books.
Quick Reference
The Three Levels of Facebook Ads
A one-page map of the campaign, ad set and ad, and the one question each level asks you. Read it before you open Ads Manager.
Campaign Structure
Traffic Campaign Structure
How to build a traffic campaign, step by step: one campaign, three ad sets at $3 to $5 a day, and one ad in each with 3 to 5 images, primary texts and headlines.
Campaign Structure
The Add To Cart Strategy Campaign Structure
The full setup for the add to cart strategy: one sales campaign, one ad set and five genuinely different ads, with a landing page between the ad and Amazon so only interested readers click through.
Swipe File
Facebook Ads Primary Text Swipe File
Worked examples and fill-in templates for three primary text structures that earn the click, plus a quick check to run before anything goes live.
Swipe File
Facebook Ads Headlines Swipe File
Headline formulas with fiction and non-fiction examples, including Kindle+ versions, to keep every headline short and specific.
Swipe File
Facebook Ads Descriptions Swipe File
Four quick structures for the short line under your headline, with examples, so you can write it in under a minute and keep it under 30 characters.
02
Amazon Ads
Set up, protect and grow your Amazon campaigns.
Blueprint
Amazon Ads Blueprint
The step-by-step setup for Amazon Ads, from how to structure your first campaigns to bids and budgets.
Keyword Pack
Amazon Ads Negative Keyword Pack
Ready-made negative keyword lists that stop your ads showing on searches that waste money.
Spreadsheet
Amazon Ads Target Collection Tool
Gather the keywords and books to target in your campaigns, all in one place.
03
BookBub Ads
Test small, then scale the ads that earn.
Quick Reference
The 1, 2, 3 BookBub Ads Method
One author target, two images, three dollars a day. A one-page quick reference for setting up your test campaigns and knowing when to turn them off, wait or scale.
Spreadsheet
BookBub Ads Swipe File
BookBub ad examples to adapt for your own books, so you never start from a blank canvas.
04
Your Book Page
Blurbs and bios that turn browsers into readers.
Templates
Blurb Template Pack
Fill-in blurb templates built on two structures, one for fiction and one for non-fiction, so every line of your blurb earns the next.
Templates
Amazon Author Central Bio Templates
Fill-in bio templates for fiction and non-fiction, with worked examples, so your author page speaks to the reader who just finished your book.
05
Email And Newsletters
Keep readers coming back for every release.
Templates
Email Welcome Sequence Pack
Five fill-in emails that turn a new subscriber into a reader who opens, replies and buys, with subject lines and send days for each one.
Examples
Newsletter Examples
Four example newsletters you can borrow from, plus a 30-minute template so you can keep a regular newsletter going without it taking over your week.
06
Your Numbers And AuthorOS
Know which ads are paying and get more from AuthorOS.
Spreadsheet
The Author Tracking Tool
Track your ad spend, sales and page reads side by side, so you always know whether your ads are paying.
Prompt Library
AuthorOS Prompt Library
Copy-and-paste prompts that get the most out of AuthorOS, from blurbs and ad copy to reading your numbers.
Got an idea for a resource?
If there's a template or tool that would save you time, post it in Ask Matt and I'll look at adding it here. Thank you for helping make this toolkit better for everyone.
To Your Success
Matt