Royalties, ads, and the life behind your books. Read by over 15,000 authors.
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"How do you analyze your Facebook Ads data, and how do you know when to scale, refresh the creative, or turn an ad off?"
That question landed in my inbox this week. It's a good one, and it comes up constantly for authors running Facebook Ads to sell books on Amazon. The honest answer starts with this:
Facebook cannot tell you if your ads are working.
August 1st, 2026  •  5 minute read  •  Issue #165
Your last launch didn't move the needle, so you're already halfway into the next one.
I get it. When royalties stall, the loudest voice in your head is write faster. It feels productive. It feels like the thing an author is supposed to do. And it's a lever entirely in your control, which is a rare feeling in this business.
It's also the advice you'll hear around author circles: publish more, publish faster, the market rewards volume. So it must be right, surely.
July 25th, 2026  •  5 minute read  •  Issue #164
You hit #1 in your category. Somebody screenshots it. You screenshot it. You post it, or you don't. Either way, the champagne feeling lasts about a week, maybe two, and then Amazon quietly moves you back down where you were before, and life resumes.
That is what a bestseller flag gives you on Amazon.
A rank. A moment. Something Amazon lets you hold for exactly as long as the sales keep coming in fast enough to hold you there.
A backlist is different.
July 19th, 2026  •  5 minute read  •  Issue #163
My journey into the world of self-publishing was far from conventional...
It all started when I began marketing my wife's books back in 2020. Since then, we've sold more than 350,000 copies of her books and generated over $750,000 in royalties.
I continue to run my wife's author business, but I also help other authors get the foundations of their book business right, then use marketing and advertising to position their books in front of their ideal readers, sell more copies and build a thriving and sustainable career as an author.
And I want to help you do the same.
Join 15,000+ authors building a business on their own terms.
One letter a week. 5-minute read. No spam, no nonsense. Unsubscribe anytime.
Royalties, ads, and the life behind your books - without the grind. Read by over 15,000 authors.
One letter a week. No spam, no nonsense. Unsubscribe anytime.
