Most marketing advice for authors assumes you want to become a marketer. You don't. You want to be an author who makes a genuine living from your books.
June 20th, 2026  •.  4 minute read.  •.  Issue #159
A weekly letter on building an author business on your own terms.
Royalties, ads, and the life behind your books. Read by over 15,000 authors.
One letter a week. 5-minute read. No spam, no nonsense. Unsubscribe anytime.
As Featured In
RECENT LETTERS
Why Small Budgets Are The Expensive Ones
The best decision my wife and I ever made for her author business was spending $10 a day on Facebook ads. Back in 2020, I'd been quietly running her ads for a while...
June 13th, 2026  •.  3.5 minute read.  •.  Issue #158
The Question You're Not Asking
Most authors I speak to don't need more answers. They need better questions. Think about it. You probably already know what's not working in your author business.
June 6th, 2026  •.  2.5 minute read.  •.  Issue #157
Hi, I'm Matt,
My journey into the world of self-publishing was far from conventional...
It all started when I began marketing my wife's books back in 2020. Since then, we've sold more than 350,000 copies of her books and generated over $750,000 in royalties.
I continue to run my wife's author business, but I also help other authors get the foundations of their book business right, then use marketing and advertising to position their books in front of their ideal readers, sell more copies and build a thriving and sustainable career as an author.
And I want to help you do the same.
One Letter, Every Saturday Morning
Join 15,000+ authors building a business on their own terms.
One letter a week. 5-minute read. No spam, no nonsense. Unsubscribe anytime.