"Matt, my ads aren't working." It's one of the most common messages I get from authors. Sometimes it's a polite question. Sometimes a quiet frustration.Â
June 27th, 2026  •  4 minute read  •  Issue #160
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Hi, I'm Matt,
My journey into the world of self-publishing was far from conventional...
It all started when I began marketing my wife's books back in 2020. Since then, we've sold more than 350,000 copies of her books and generated over $750,000 in royalties.
I continue to run my wife's author business, but I also help other authors get the foundations of their book business right, then use marketing and advertising to position their books in front of their ideal readers, sell more copies and build a thriving and sustainable career as an author.
And I want to help you do the same.
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