A weekly letter on building an author business on your own terms.

Royalties, ads, and the life behind your books. Read by over 15,000 authors.

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RECENT LETTERS

#158: Why Small Budgets Are The Expensive Ones

The best decision my wife and I ever made for her author business was spending $10 a day on Facebook ads. Back in 2020, I'd been quietly running her ads for a while...

June 13th 2026 | Read Time: 3.5 Minutes

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#157: The Question You're Not Asking

Most authors I speak to don't need more answers. They need better questions. Think about it. You probably already know what's not working in your author business.

June 6th 2026 | Read Time: 2.5 Minutes

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#156: Your Next Book Won't Fix This

There's a piece of advice that gets handed to authors more than almost any other:"Your next book is your best marketing asset." There's an element of truth in it

May 30th 2026 | Read Time: 2.5 Minutes

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Hi, I'm Matt,

My journey into the world of self-publishing was far from conventional...

It all started when I began marketing my wife's books back in 2020. Since then, we've sold more than 350,000 copies of her books and generated over $750,000 in royalties.

I continue to run my wife's author business, but I also help other authors get the foundations of their book business right, then use marketing and advertising to position their books in front of their ideal readers, sell more copies and build a thriving and sustainable career as an author.

And I want to help you do the same.

Read More →

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