Most of us price our books one at a time.

A new book comes out, we look at what similar books are charging, think about what feels fair for the length and the work that went into it, and pick a number. Then we do the same thing next time, and the time after that.

It feels sensible. Each book gets its own careful decision.

The trouble is that readers don't experience your books one at a time.

A reader who enjoys the first one doesn't stop there if there's somewhere to go next. They go looking for the next book, and the one after that.

October 3rd, 2026   •   4 minute read   •   Issue #174

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The most boring thing I'm doing right now is the Facebook Ads I'm running.

They've been live for almost two months.

In that time, I've doubled the budget. And they're still converting at 3.5% to 4%, which is strong for Facebook Ads on a $4.99 Kindle book.

The only change I've made is that budget, and I increased it (gradually, each week) because the numbers asked for it.

No rebuilding the ads to see if they could do a bit better. They've simply been left to get on with their job.

Which, if I'm honest, is harder than it sounds.

September 26th, 2026   •   3 minute read   •   Issue #173

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Most authors make one or two offers a year.

They call it a launch.

Everything fires at once. The cover reveal, the preorder, the countdown, the week of posting everywhere you can think of. Then the book lands, the spike comes, the spike fades, and it goes quiet for months, until the next launch.

One week of shouting, then nothing.

And then we wonder why the royalties arrive in lumps.

The point I'm trying to make here is that you're not selling what you sell anywhere near enough.

But you don't need post reels, stories, videos, every single day. You want to write books.

So how do you do to make offers every single day?

With ads.

September 19th, 2026   •   2 minute read   •   Issue #172

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