MY STORY
Hi, I'mĀ Matt
In April 2020, my wife's first book earned $133 in royalties.
Today, her books have generated over $700,000 and sold more than 330,000 copies worldwide.
Here's how we got thereā€”and why I now spend my days helping other authors do the same.
The Worst Timing Imaginable
When COVID hit the UK in March 2020, my video production business collapsed overnight. I couldn't film. I couldn't work. The income stopped.
The timing couldn't have been worse. My wife and I were expecting twin boys in two months.
We had no income and were about to become a family of four.
So I did what any desperate person would do: I looked for another way.
My wife had been writing fiction for years. She'd even signed a traditional publishing deal once, but it fell through six months in (long story). We'd dabbled in self-publishing before, but never committed to it properly.
Now we had no choice.
I dove headfirst into learning everything I could about self-publishing, marketing, and advertising books. My wife focused on finishing her first novel. We worked around the clock.
On April 19th, 2020, we launched her first book on Amazon.
First month's royalties: $133.
We spent $110 on Facebook Ads to get there.
Net profit: $23.
I remember staring at the dashboard wondering if we'd made a terrible mistake.
But We Kept Going
May 2020: $894
June 2020: $1,113
August 2020: $2,938
December 2020: $4,776
October 2021: $11,281 (our first five-figure month)
November 2022: $17,396
We weren't doing anything complicated. No secret hacks. No complex funnels. Just simple advertising systems, consistent testing, and a willingness to learn from what wasn't working.
My wife still writes one book per yearā€”six books and counting. They've sold over 330,000 copies, generated more than $700,000 in royalties, been translated into French, and had the audio rights purchased by a major publisher.
Not bad for a business we started with $10 a day in ad spend.
Why I Do What I Do Now
After we figured out what worked, authors started asking how we did it.
So in 2022, I started teaching.
Since then, I've helped thousands of authors through my courses on Facebook Ads, Amazon Ads, and BookBub Ads. I've seen authors go from struggling to sell a handful of books to building five and six-figure businesses. I've watched complete beginners crack their first $1,000 monthā€”and then keep going.
That moment when an author hits consistent, predictable income from their books? That's why I do this.
I'm not here to teach you complicated marketing theory. I'm here to show you the simple systems that actually workā€”the same ones we used to build our author business from scratch.
A Business Built Around Life
I live in the British countryside with my wife, our three kids, one blind, lazy dog, and 18 horses across 8 acres (the horses are my wife's lifelong passion).
We built this business around our family, not the other way around.Ā
I work a few focused hours each day. I'm there for school pickups. I don't miss sports days. I take our boys to swimming lessons. We go on bike rides together. When we want to travel, we travel (though we're yet to tackle a plane ride with 5-year old twins and a 3-year old!)
That's the real goal, isn't it? Not just selling books, but building something that gives you freedom. Complete freedom.
If you're an author working toward your first $1,000 month in royalties, I'd love to help you get there.
The best place to start is myĀ FREE 7-day email course: The $1K Author Blueprint:
Your First $1,000/Month in Royalties
In this FREE 7-day email course, I'll show you exactly how authors turn their books into aĀ thriving and profitable author businessā€”without spending all day on marketing.
