MY STORY

Hi, I'm Matt

I've been in the publishing world since 2016, when my wife published her first book.

Our journey into self-publishing wasn't straightforward, and like many authors, we've faced our share of challenges along the way.

After initially exploring traditional publishing and even signing a contract, we found ourselves at a crossroads when the publisher unexpectedly pulled out six months into the process.

This setback forced us into a corner and we had a decision to make:

Option #1: Find another publisher
Option #2: Self-Publish

We chose option #2, and it's proven to be one of the best decisions we've made.

When COVID-19 hit the UK in early 2020 (where I live with my family), my decade-old video marketing business came crashing to the ground overnight (I could no longer go out to film). 

At the time, it was terrifying, as my wife and I were expecting our first children 2 months after COVID hit (twin boys).

We had no income (as it was my video production business that provided both of our salaries) and were soon to become a family of 4.

So, with a matter of weeks to go until two became four in our home, I dive headfirst into learning everything I could about self-publishing, as well as marketing and advertising books.

And in April 2020, we launched my wife's first book.

Since then, I've developed and refined advertising strategies that have helped transform countless author businesses.

My wife and I built her books into a six-figure author business, and since 2022, I've been helping many other authors build sustainable five and six-figure businesses through the same effective, strategic advertising approaches.

Amazon Ads and Facebook Ads have been the catalysts in all of these success stories. But all of that success requires great books.

Without great books, advertising is going to become a black hole for your money.

With great books though, I've seen firsthand how the right advertising approach across these platforms can completely change an author's trajectory, taking them from unknown to bestseller, consistent sales and a growing readership.

I share this not to boast, but to show what's possible for YOU.

To plant a seed of awareness about the possibilities available to authors who approach advertising strategically.

Today, I work directly with fiction authors helping to put their books into the hands of their ideal readers.

I'm actively engaged with current advertising strategies, constantly testing and refining approaches to stay ahead of the inevitable ad platform changes that happen on a regular basis.

My focus in everything I share is guided by one question: "How can I help authors reach more readers, sell more books, and build a thriving, sustainable author business that allows them to live life on their terms?"

This is my North Star and why I do what I do each day.

On a personal note, I live in the beautiful British countryside with my wife, our 3 children, and 2 dogs (it's a busy house!). Oh, and 16 horses (my wife's passion since she was a girl).

When I'm not working, you can find me in the gym, walking the dogs, cycling, or spending time with my family; we especially love exploring the UK in our caravan.