The 60 Minute Author Marketing Ecosystem

Maximize Book Sales With A Tailored Marketing Strategy And Future-Proof Your Author Business

Implement My 60 Minute Author Marketing Ecosystem To Get Your Books Into The Hands of More Readers, Spend Your Time on The Highest-Leverage Marketing Activities, Build A Loyal Audience of Raving Fans and Systemize For Rapid Growth.

If you’re anything like me when I first started marketing my wife’s books, I think you’ll find a lot of satisfaction in the fact that less is more.

You don’t have to be everywhere and do all the things.

In fact, being everywhere is terrible advice.

Do you find yourself:

• Refreshing your KDP Dashboard every 10 minutes to see if you’ve sold any more books?
• Constantly checking emails (and thinking that you’re “working”)?
• Looking at your Amazon Bestseller Rank every 27 minutes?
• Posting on 23 social media platforms 10 times per day, struggling to know what to write?

None of these things are needle-moving activities and they will NOT help you sell more books.

Perhaps marketing is just far too overwhelming and intimidating that you suffer from paralysis by analysis and end up doing zero marketing because you just don’t know where to start.

Either way, without the right strategy and a proven blueprint and framework to follow with clear direction, you’ll find that you:

• Never earn enough from your books to replace your 9-5 income
• Miss out on family time because you’re spending too much time writing and/or marketing
• Discover your manuscripts years later and they’ve done nothing but collect digital dust
• Focus all your time on your writing and see marketing as afterthought because it’s just too much to cope with
• Or, you’ll spend way too much time marketing (definitely something I’ve experienced) and not enough time writing, which, arguably, is some of the best marketing you can do

It’s about finding that critical balance between enough marketing to generate traction, writing your next book, and honing your craft without burning out.

What you really need to be doing is just TWO things:

• Writing your next book
• Focused marketing work

No more. No less.

With just 30-60 minutes per day of pure focused marketing work, you can transform your author career (i.e. selling enough books to sustain or improve your lifestyle) in as little as 6-12 months, whilst at the same time, reducing overwhelm and increasing your passion for writing and marketing.

How do I know this?

Because this is EXACTLY what my wife and I have done with her books…

When I first started marketing my wife’s books, I was overwhelmed, without a shadow of a doubt, having to learn EVERYTHING:

• Advertising
• Formatting
• Writing Descriptions
• Book Covers
• Launches
• Promos
• Building an Audience
• The list goes on…

And I spent WAY too much time on the marketing stuff; trying to be everywhere.

And guess what?

It didn’t work.

There’s a LOT of stuff you could be doing to sell books (FB Ads, Amazon Ads, BB Ads, Promo Sites, Influencer marketing, podcasts, giveaways, etc), but ultimately, only 20% of what you do will drive 80% (or more) of your results.

Finding that 20% and doubling down on it is when the tides turn and you go from struggling to gain any momentum and getting disheartened with your results to:

• Profitably selling books
• Reaching more readers
• Building your email list
• Growing your audience
• Hitting bestseller lists
• Fulfilling your dream as a self published author

And ultimately, enjoying your time writing, marketing, taking guilt-free time off, spending time with your family, because everything is working in harmony together and you have a clear, defined marketing strategy in place.

For me, it was only when I cut everything back to what was actually working (i.e. what was driving book sales), that things really started to take off.

Hey, I'm Matt

My name's Matt Holmes and inside The 60 Minute Author, I’m going to reveal EVERYTHING I do on a daily, weekly, and monthly basis that has been responsible for the $15,000+ per month in Royalties my wife earns from her 4 books.

We’re not millionaires, BUT, we have built a healthy six-figure business with 4 books (plus 1 companion novel).

If that sounds exciting to you, or, at the very least, much more achievable and sustainable than pumping out 4, 5, 6, 10 books per year, I’m here to tell you that it’s very possible.

My wife and I are very blessed to be able to:

• Work from home (Lori left her 9-5 and now writes “full-time")
• Spend quality time with our children every single day
• Spend 30-60 minutes per day marketing/advertising Lori’s books
• Live in a beautiful home in the British countryside
• Have the flexibility and freedom to work (or not work) when we want
• Full control over the creativity of her books, book covers, branding, etc.
• Full control over the marketing
• Run launches, promos, etc on our own schedule

I don't tell you this to brag.

Quite the opposite, in fact. I tell you this because I want to show you what is possible when you actually do less, not more.

When we first published Lori’s books back in April 2020, we had no idea any of this was possible.

I was running my own business at the time (a video production company) that had just crashed and burned due to the Coronavirus pandemic that shook the world.

So, we had very little income aside from savings in the personal and business bank accounts and the Covid-19 furlough money from the UK Government.

Yes, I had a lot of time on my hands, but funds were tight.

On top of this, Lori was due to be giving birth to our twins in June 2020 - 2 months after we launched her first book.

At first, with all this time on my hands, I was doing anything and everything, spending 4-8 hours per day “marketing”, that, yes, got us some traction, but not enough, by any means.

FOMO (Fear of Missing Out) was definitely something I was experiencing.

It made sense to me (at the time) that spreading Lori’s books everywhere was better than just focusing on a handful of tactics.

How wrong I was…

I was spreading my energy, my time and our limited budget way too thin.

When the twins arrived though, time was in short supply and I wanted to be there as a father, spend precious, quality time with them each day and support Lori in any way I could.

I knew something had to change.

And that’s when I took a step back and re-assessed what I was doing. Where my priorities should be when it came to marketing Lori’s books.

Fast-forward to today, (we now have 3 children) and I spend 30-60 minutes per day working on ONLY the needle-moving marketing activities for Lori’s books.

This allows me to spend time with my family each day and help other authors, just like you, achieve their dreams of becoming a full-time author.

And I want to help YOU understand, implement and tailor a book marketing strategy that works on your terms and fits in with your lifestyle, schedule and priorities.

Before I waste any more of your time, let’s see if you should continue reading and whether The 60 Minute Author is something that can help YOU.

If you do not relate with at least one of the below, you’re free to leave the page:

• You're a brand new author are yet to publish your first book and want to know how to get everything in place before you launch
• You have already published 1 or more books but have no clear direction or strategy, or are just spinning your wheels, are overwhelmed or just don’t know where to spend your time (paralysis by analysis)
• You are already seeing some success with your books, but have no strategy and feel like you are WINGING IT, throwing spaghetti at the wall and seeing what sticks
• You are ready to start taking your career as a self-published author seriously and begin working towards earning a living from your writing, but you just don’t know how to do it strategically
• On reflection, you know you are spending too much time marketing, spinning your wheels, with little to show for it
• You know deep down that you aren’t spending enough (or any) time marketing, because you are completely overwhelmed and don’t know where to start

If any of these resonate with you, The 60 Minute Author can help.

Ultimately, if marketing is never done, your books will never sell.

Marketing is made out to be this big complicated thing for authors. It’s not.

Boil it down to its core fundamentals that work for YOU and leave the rest alone.

This is what I call…

The 60 Minute Author Marketing Ecosystem

It’s all about finding the 20% of marketing activities that are driving 80% (or more) of your results and working on those highest-leverage activities for just 30-60 minutes each day.

This is what I’ll be sharing with you inside The 60 Minute Author.

I’ll typically spend 3-5 hours per week on focused marketing work, sometimes less.

Here’s what I typically do on a weekly basis:

• Optimize, test and scale Amazon Ads
• Optimize, test and scale Facebook Ads
• Improving my marketing and advertising skills (at least 1 hour per week)
• Contacting influencers
• Track the performance of all marketing activities

On top of this, once a month or so, I will:

• Map out future promotions or launches
• Test different book descriptions
• Review and test new email marketing strategies to improve performance

And that’s really all there is to it. With the right systems in place, you too could have your highest-leverage marketing done in 30-60 minutes per day.

To break this down even further and make it a little less overwhelming, I’ve discovered there are just 4 pillars to Author Marketing:

• Your Book
• Generating Traffic
• Audience Building
• Profit

Yes, you need a strategy to hit all of these pillars and know where you’re going, but you also need to engage the appropriate tactics to act on that strategy and fulfill your vision. You don’t need to do it all and be everywhere.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu

The 60 Minute Author Marketing Ecosystem will help you with all of this.

Clearly, your weeks will look different to mine, but ultimately, you’ll find the 20% of marketing activities that are driving the most results for you and focus your marketing time on those and nothing else.

No distractions

No shiny objects

Just ONE 30-60 minute focused session every single day with a clear plan of action of what you need to do that will give you the most leverage from your time and/or money.

The 60 Minute Author Marketing Ecosystem is how you achieve more in 30-60 minutes of intentional, focused work, than you could in a week of unintentional, distracted work.

The 60 Minute Author offers a practical approach to marketing your books in just 30-60 minutes per day. 

Most authors shy away from marketing; it’s time to embrace it.

But, instead of checking your emails, refreshing your KDP dashboard every 10 minutes, or posting 12 times a day on 23 different social media platforms, wouldn’t you rather be:

• Implementing a proven marketing system, tailored around your books, lifestyle, and schedule
• Selling books day in, day out, at a rate you never dreamt was possible
• Building your audience and email list all day, every day

Over the course of 5 actionable modules, here's what we'll achieve together when you enroll in The 60 Minute Author:

Working through self-paced courses, such as The Sixty Minute Author on your own is fantastic, don't get me wrong.

But, when you come up against a challenge, need some some feedback on something or are just looking for more clarity on a specific topic, having a community you can call upon for support is huge.

That is exactly what The Author Marketing Insiders Community is for.

Here's what the community is all about:

• It's a place to have direct access to me (Matt!)
• Ask your burning questions about Ads and marketing
• All grounds are covered (Facebook Ads, Amazon Ads, Strategy, Newsletters, and more)
• Network with other authors
• Learn from not only myself but other authors too
• Share your experiences and insights
• Receive personalized answers and advice
• Take part in discussions with other self-published authors

The Author Marketing Insiders Community is exclusive to course members. The only way to have access to the community is through purchasing one of my courses.

This way, I can more closely control the content inside the community and give better, more valuable, personalized advice to members.

90 DAYS OF FREE ACCESS

Until Saturday April 15th 2023, when you join Jumpstart Amazon Ads For Authors, you will also receive 90 days of completely free, unrestricted access to The Author Marketing Insiders Community.

After your 90 days of free access, there will be a $5 per month subscription to retain your membership; but you can cancel at any time.

If you decide not to continue your membership of the community, you WILL still retain lifetime access to The 60 Minute Author.

I built The Author Command Center in Notion (a 100% free tool) from scratch and use it to keep on top of EVERYTHING related to Lori’s books, including:

• Weekly Schedule
• Daily Schedule
• Goal Setting (5 Year Goals, 1 Year Goals and Monthly Goals)
• Weekly Reflection
• Idea Factory (for Ads, Marketing Ideas, Newsletter Topics and Social Media Posts)
• A Book Launch Planner and Tracker
• A Book Promo Planner and Tracker
• Email Newsletter Calendar and Workflow
• Launch, Promo and Marketing Calendar
• Tracking Tools For Ads and Overall Performance

The Author Command Center has been an absolute game-changer for me as I now know what I need to be doing on a daily and weekly basis. No more guesswork and spinning my wheels.

And I know it will change the game for you too, which is why I’m giving you complementary access to it inside The 60 Minute Author.