The 60 Minute Author Marketing Ecosystem

Maximize Book Sales With A Tailored Marketing Strategy And Future-Proof Your Author Business

Implement My 60 Minute Author Marketing Ecosystem To Get Your Books Into The Hands of More Readers, Spend Your Time on The Highest-Leverage Marketing Activities, Build A Loyal Audience of Raving Fans and Systemize For Rapid Growth.


You're Probably Over-Complicating Marketing

If you’re anything like me when I first started marketing my wife’s books, I think you’ll find a lot of satisfaction in the fact that less is more.

You don’t have to be everywhere and do all the things.

In fact, being everywhere is terrible advice.

Do you find yourself:

  • Refreshing your KDP Dashboard every 10 minutes to see if you’ve sold any more books?
  • Constantly checking emails (and thinking that you’re “working”)?
  • Looking at your Amazon Bestseller Rank every 27 minutes?
  • Posting on 23 social media platforms 10 times per day, struggling to know what to write?

None of these things are needle-moving activities and they will NOT help you sell more books.

Perhaps marketing is just far too overwhelming and intimidating that you suffer from paralysis by analysis and end up doing zero marketing because you just don’t know where to start.

Either way, without the right strategy and a proven blueprint and framework to follow with clear direction, you’ll find that you:

  • Never earn enough from your books to replace your 9-5 income
  • Miss out on family time because you’re spending too much time writing and/or marketing
  • Discover your manuscripts years later and they’ve done nothing but collect digital dust
  • Focus all your time on your writing and see marketing as afterthought because it’s just too much to cope with
  • Or, you’ll spend way too much time marketing (definitely something I’ve experienced) and not enough time writing, which, arguably, is some of the best marketing you can do

It’s about finding that critical balance between enough marketing to generate traction, writing your next book, and honing your craft without burning out.

What you really need to be doing is just TWO things:

  • Writing your next book
  • Focused marketing work

No more. No less.

With just 30-60 minutes per day of pure focused marketing work, you can transform your author career (i.e. selling enough books to sustain or improve your lifestyle) in as little as 6-12 months, whilst at the same time, reducing overwhelm and increasing your passion for writing and marketing.

How do I know this?

Because this is EXACTLY what my wife and I have done with her books…


How Can Needle-Moving Marketing Impact Your Life?

When I first started marketing my wife’s books, I was overwhelmed, without a shadow of a doubt, having to learn EVERYTHING:

  • Advertising
  • Formatting
  • Writing Descriptions
  • Book Covers
  • Launches
  • Promos
  • Building an Audience
  • The list goes on…

And I spent WAY too much time on the marketing stuff; trying to be everywhere.

And guess what?

It didn’t work.

There’s a LOT of stuff you could be doing to sell books (FB Ads, Amazon Ads, BB Ads, Promo Sites, Influencer marketing, podcasts, giveaways, etc), but ultimately, only 20% of what you do will drive 80% (or more) of your results.

Finding that 20% and doubling down on it is when the tides turn and you go from struggling to gain any momentum and getting disheartened with your results to:

  • Profitably selling books
  • Reaching more readers
  • Building your email list
  • Growing your audience
  • Hitting bestseller lists
  • Fulfilling your dream as a self published author

And ultimately, enjoying your time writing, marketing, taking guilt-free time off, spending time with your family, because everything is working in harmony together and you have a clear, defined marketing strategy in place.

For me, it was only when I cut everything back to what was actually working (i.e. what was driving book sales), that things really started to take off.


Who Is This Guy Talking About Book Marketing?

Hey, I'm Matt

My name's Matt Holmes and inside The 60 Minute Author, I’m going to reveal EVERYTHING I do on a daily, weekly, and monthly basis that has been responsible for the $15,000+ per month in Royalties my wife earns from her 4 books.

We’re not millionaires, BUT, we have built a healthy six-figure business with 4 books (plus 1 companion novel).

If that sounds exciting to you, or, at the very least, much more achievable and sustainable than pumping out 4, 5, 6, 10 books per year, I’m here to tell you that it’s very possible.

My wife and I are very blessed to be able to:

  • Work from home (Lori left her 9-5 and now writes “full-time")
  • Spend quality time with our children every single day
  • Spend 30-60 minutes per day marketing/advertising Lori’s books
  • Live in a beautiful home in the British countryside
  • Have the flexibility and freedom to work (or not work) when we want
  • Full control over the creativity of her books, book covers, branding, etc.
  • Full control over the marketing
  • Run launches, promos, etc on our own schedule


I don't tell you this to brag.

Quite the opposite, in fact. I tell you this because I want to show you what is possible when you actually do less, not more.

When we first published Lori’s books back in April 2020, we had no idea any of this was possible.

I was running my own business at the time (a video production company) that had just crashed and burned due to the Coronavirus pandemic that shook the world.

So, we had very little income aside from savings in the personal and business bank accounts and the Covid-19 furlough money from the UK Government.

Yes, I had a lot of time on my hands, but funds were tight.

On top of this, Lori was due to be giving birth to our twins in June 2020 - 2 months after we launched her first book.

At first, with all this time on my hands, I was doing anything and everything, spending 4-8 hours per day “marketing”, that, yes, got us some traction, but not enough, by any means.

FOMO (Fear of Missing Out) was definitely something I was experiencing.

It made sense to me (at the time) that spreading Lori’s books everywhere was better than just focusing on a handful of tactics.

How wrong I was…

I was spreading my energy, my time and our limited budget way too thin.

When the twins arrived though, time was in short supply and I wanted to be there as a father, spend precious, quality time with them each day and support Lori in any way I could.

I knew something had to change.

And that’s when I took a step back and re-assessed what I was doing. Where my priorities should be when it came to marketing Lori’s books.

Fast-forward to today, (we now have 3 children) and I spend 30-60 minutes per day working on ONLY the needle-moving marketing activities for Lori’s books.

This allows me to spend time with my family each day and help other authors, just like you, achieve their dreams of becoming a full-time author.

And I want to help YOU understand, implement and tailor a book marketing strategy that works on your terms and fits in with your lifestyle, schedule and priorities.


Who Is This Course For?


Before I waste any more of your time, let’s see if you should continue reading and whether The 60 Minute Author is something that can help YOU.

If you do not relate with at least one of the below, you’re free to leave the page:

  • You're a brand new author are yet to publish your first book and want to know how to get everything in place before you launch
  • You have already published 1 or more books but have no clear direction or strategy, or are just spinning your wheels, are overwhelmed or just don’t know where to spend your time (paralysis by analysis)
  • You are already seeing some success with your books, but have no strategy and feel like you are WINGING IT, throwing spaghetti at the wall and seeing what sticks
  • You are ready to start taking your career as a self-published author seriously and begin working towards earning a living from your writing, but you just don’t know how to do it strategically
  • On reflection, you know you are spending too much time marketing, spinning your wheels, with little to show for it
  • You know deep down that you aren’t spending enough (or any) time marketing, because you are completely overwhelmed and don’t know where to start

If any of these resonate with you, The 60 Minute Author can help.

Ultimately, if marketing is never done, your books will never sell.


Focused Work vs Non-Focused Work

Marketing is made out to be this big complicated thing for authors. It’s not.

Boil it down to its core fundamentals that work for YOU and leave the rest alone.

This is what I call…

The 60 Minute Author Marketing Ecosystem

It’s all about finding the 20% of marketing activities that are driving 80% (or more) of your results and working on those highest-leverage activities for just 30-60 minutes each day.

This is what I’ll be sharing with you inside The 60 Minute Author.

I’ll typically spend 3-5 hours per week on focused marketing work, sometimes less.

Here’s what I typically do on a weekly basis:

  • Optimize, test and scale Amazon Ads
  • Optimize, test and scale Facebook Ads
  • Improving my marketing and advertising skills (at least 1 hour per week)
  • Contacting influencers
  • Track the performance of all marketing activities

On top of this, once a month or so, I will:

  • Map out future promotions or launches
  • Test different book descriptions
  • Review and test new email marketing strategies to improve performance

And that’s really all there is to it. With the right systems in place, you too could have your highest-leverage marketing done in 30-60 minutes per day.

To break this down even further and make it a little less overwhelming, I’ve discovered there are just 4 pillars to Author Marketing:

  • Your Book
  • Generating Traffic
  • Audience Building
  • Profit

Yes, you need a strategy to hit all of these pillars and know where you’re going, but you also need to engage the appropriate tactics to act on that strategy and fulfill your vision. You don’t need to do it all and be everywhere.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu

The 60 Minute Author Marketing Ecosystem will help you with all of this.

Clearly, your weeks will look different to mine, but ultimately, you’ll find the 20% of marketing activities that are driving the most results for you and focus your marketing time on those and nothing else.

No distractions

No shiny objects

Just ONE 30-60 minute focused session every single day with a clear plan of action of what you need to do that will give you the most leverage from your time and/or money.

The 60 Minute Author Marketing Ecosystem is how you achieve more in 30-60 minutes of intentional, focused work, than you could in a week of unintentional, distracted work.


Introducing The 60 Minute Author

The 60 Minute Author offers a practical approach to marketing your books in just 30-60 minutes per day. 

Most authors shy away from marketing; it’s time to embrace it.

But, instead of checking your emails, refreshing your KDP dashboard every 10 minutes, or posting 12 times a day on 23 different social media platforms, wouldn’t you rather be:

  • Implementing a proven marketing system, tailored around your books, lifestyle, and schedule
  • Selling books day in, day out, at a rate you never dreamt was possible
  • Building your audience and email list all day, every day

Over the course of 5 actionable modules, here's what we'll achieve together when you enroll in The 60 Minute Author:



Without a solid foundation, no amount of marketing is going to help you sell more books. Ultimately, your book sells your book.

I’ll show you how to build a solid foundation that will help with every marketing tactic you employ (i.e. this will help you sell more books).

By the end of the course you will feel confident in your ability to create a rock-solid foundation that sells more books, builds your audience and opens up more opportunities for you as an author.



There is no one size fits all for book marketing. Which is why I’m going to help you create a tailored marketing strategy that aligns with your books, but more importantly, your schedule and lifestyle.

Ever since I’ve refined, tested and perfected the 60 Minute Author Marketing Ecosystem, I’ve seen a huge increase in sales of my wife’s books.

And it’s come from doing less, not more.

It’s also far less stressful than thinking you need to be everywhere and suffering from FOMO (Fear of Missing Out).

I speak from first-hand experience… you do NOT need to be everywhere.

By the end of this course you will have a book marketing strategy (focused on what work works for YOUR books) that is tailored around your time commitments, your schedule, your family, your lifestyle and your vision. 



Aside from your books themselves, an audience is the most valuable asset to any author, no matter how large or small.

The most effective audience to build is an email list; this way, you can contact your email subscribers at any time (within reason) and not be at the mercy of a social media platform.

Have an upcoming book launch? Your loyal audience of readers are hungry to get their hands on it! So let them know about it!

A book promotion around the corner? Readers love great deals on books! Tell them you have a promo coming up and they'll be the first to buy!

Your audience alone can catapult your books into the bestseller lists. They are that powerful.

Advertising and other forms of marketing are critical and incredible at attracting new readers to your world. But once they're hooked on your every word, it's time to invite them a little closer, into your audience, on to your email list; I'll show you how.

By the end of this course you will understand the different types of audience building, the tactics and strategies available, and have a system in place that will be building your audience day in, day out. 



Not all traffic is created equal, but there is an endless stream of traffic opportunities open to authors, and it can be difficult not to feel the pressure to do it all and be everywhere (unless you want to be).

Believe it or not, just 2-3 traffic sources are all you need to make a full-time living as an author.

To make sales every day, you need to be positioning your books in front of your ideal readers every day; that's what it comes down to. 

By the end of this course you will understand the different types of traffic you can send to your books and identify which of these traffic sources you should be focusing your time, energy and budget on.



You need to learn how to capture attention in the busy online world of publishing. There are a LOT of books available to readers; how do you make yours stand out above the rest?

Naturally, you need to write an AMAZING book.

But more than that, the time you spend marketing needs to be focused on the highest-leverage marketing activities and not chasing the latest shiny object you’ve discovered.

I'll show you how it's 100% possible to spend just 30-60 minutes per day marketing your books, and why it doesn't need to take any more than that.

By the end of this course you will know how to get the most leverage out of every minute you spend on marketing, and have a streamlined daily and weekly routine that you can practice, perfect and iterate over time to achieve and fulfill your long-term goals and vision. It’s about doing less, not more.


What Other Authors Are Saying About

The 60 Minute Author...


Looking For Additional Support? You Got It...

Working through self-paced courses, such as The Sixty Minute Author on your own is fantastic, don't get me wrong.

But, when you come up against a challenge, need some some feedback on something or are just looking for more clarity on a specific topic, having a community you can call upon for support is huge.

That is exactly what The Author Marketing Insiders Community is for.

Here's what the community is all about:

  • It's a place to have direct access to me (Matt!)
  • Ask your burning questions about Ads and marketing
  • All grounds are covered (Facebook Ads, Amazon Ads, Strategy, Newsletters, and more)
  • Network with other authors
  • Learn from not only myself but other authors too
  • Share your experiences and insights
  • Receive personalized answers and advice
  • Take part in discussions with other self-published authors

The Author Marketing Insiders Community is exclusive to course members. The only way to have access to the community is through purchasing one of my courses.

This way, I can more closely control the content inside the community and give better, more valuable, personalized advice to members.


When you join Jumpstart Amazon Ads For Authors, you will also receive 30 days of completely free, unrestricted access to The Author Marketing Insiders Community.

After your 30 days of free access, there will be a $5 per month subscription to retain your membership; but you can cancel at any time.

If you decide not to continue your membership of the community, you WILL still retain lifetime access to The 60 Minute Author.


Your Bonuses

BOUNS #1: The Author Command Center

The Author Command Center is something I've never shared before, BUT, it's yours when you enrol in The 60 Minute Author.


I built The Author Command Center in Notion (a 100% free tool) from scratch and use it to keep on top of EVERYTHING related to Lori’s books, including:

  • Weekly Schedule
  • Daily Schedule
  • Goal Setting (5 Year Goals, 1 Year Goals and Monthly Goals)
  • Weekly Reflection
  • Idea Factory (for Ads, Marketing Ideas, Newsletter Topics and Social Media Posts)
  • A Book Launch Planner and Tracker
  • A Book Promo Planner and Tracker
  • Email Newsletter Calendar and Workflow
  • Launch, Promo and Marketing Calendar
  • Tracking Tools For Ads and Overall Performance

The Author Command Center has been an absolute game-changer for me as I now know what I need to be doing on a daily and weekly basis. No more guesswork and spinning my wheels.

And I know it will change the game for you too, which is why I’m giving you complementary access to it inside The 60 Minute Author.

BONUS #2: How Authors Can Use ChatGPT To Improve Their Marketing

ChatGPT  is a powerful AI (Artificial Intelligence) tool that authors can and should be taking advantage of to improve their marketing.

In this bonus lesson, I'll share with you how I've been using ChatGPT and show you how you can use it too, to write content such as book descriptions, email subject lines, Facebook Ads, Amazon Ads headlines, etc, in a matter of seconds.




A Single Payment Today

Build a rock-solid foundation for your books and marketing

Create your one-page Author Strategy (template included)

Define your target readers, and how to reach them

Build and grow your own loyal audience of readers

Regain control over your daily and weekly schedule

Know with clarity, what marketing you need to do each day

Have clear goals for the days, weeks and months ahead

Have more time for writing

Track your Ads and critical metrics (templates included)

Unlock the potential of evergreen book sales

Define your vision and goals for the future

Transform your mindset as an author

Identify the lever-moving tasks in your author business

All future updates included at no additional cost

Lifetime Access

FREE 30 Trial of The Author Marketing Insiders Community

BONUS #1: The Author Command Center

BONUS #2: How Authors Can Use ChatGPT



Spread payments over 3 months

Build a rock-solid foundation for your books and marketing

Create your one-page Author Strategy (template included)

Define your target readers, and how to reach them

Build and grow your own loyal audience of readers

Regain control over your daily and weekly schedule

Know with clarity, what marketing you need to do each day

Have clear goals for the days, weeks and months ahead

Have more time for writing

Track your Ads and critical metrics (templates included)

Unlock the potential of evergreen book sales

Define your vision and goals for the future

Transform your mindset as an author

Identify the lever-moving tasks in your author business

All future updates included at no additional cost

Lifetime Access

FREE 30 Trial of The Author Marketing Insiders Community

BONUS #1: The Author Command Center

BONUS #2: How Authors Can Use ChatGPT



I'm confident you will LOVE The 60 Minute Author. However, if you invest in the course and don't like it, simply let me know and I'll refund you within 14 days of purchase. Historically, my refund rate has been less than half a percent across my courses combined.

I want you to succeed and I know that if you take action and implement what I share with you and really put your heart and soul into this, you WILL succeed and see AMAZING results.


Frequently Asked Questions

Got a question I haven't answered above? Feel free to contact me on
[email protected]


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