Matthew Holmes
🧰 The Author Toolkit
Every Template, Tool And Swipe File In One Place
This is where you'll find every resource in Author Mastery: the templates, tools and swipe files I've built and use myself.
You don't need all of them at once. If you're not sure which one you need right now, ask in Ask Matt.
I'll keep adding to this page as new resources are made.
Facebook Ads
The Three Levels of Facebook Ads
A one-page map of the campaign, ad set and ad, and the one question each level asks you. Read it before you open Ads Manager.
Traffic Campaign Structure
How to build a traffic campaign, step by step: one campaign, three ad sets at $3 to $5 a day, and one ad in each with 3 to 5 images, primary texts and headlines.
The Add To Cart Strategy Campaign Structure
The full setup for the add to cart strategy: one sales campaign, one ad set and five genuinely different ads, with a landing page between the ad and Amazon so only interested readers click through.
Facebook Ads Primary Text Swipe File
Worked examples and fill-in templates for three primary text structures that earn the click, plus a quick check to run before anything goes live.
Facebook Ads Headlines Swipe File
Headline formulas with fiction and non-fiction examples, including Kindle Unlimited versions, to keep every headline short and specific.
Amazon Ads
Amazon Ads Blueprint
The step-by-step setup for Amazon Ads, from how to structure your first campaigns to bids and budgets.
Amazon Ads Negative Keyword Pack
Ready-made negative keyword lists that stop your ads showing on searches that waste money.
Amazon Ads Target Collection Tool
Gather the keywords and books to target in your campaigns, all in one place.
BookBub Ads
BookBub Ads Swipe File
Real BookBub ad examples to adapt for your own books, so you never start from a blank canvas.
Your Numbers And AuthorOS
The Author Tracking Tool
Track your ad spend, sales and page reads side by side, so you always know whether your ads are paying.
AuthorOS Prompt Library
Copy-and-paste prompts that get the most out of AuthorOS, from blurbs and ad copy to reading your numbers.
Got an idea for a resource?
If there's a template or tool that would save you time, post it in Ask Matt and I'll look at adding it here.
To Your Success
Matt