Turn Your Ad Spend Into Royalties, Book After Book.

A quick word from me

How to get your ads paying for themselves.

3 minutes what makes ads profitable, and the step most authors skip.

We fix things in the right order, so your ads pay for themselves within your first 90 days. Then we keep building, one book and one ad platform at a time.

Sound familiar?

You've done the hard part. You wrote the books.

So you tried ads. Or you've been meaning to.

The money went out. A few sales trickled in. And the royalties never caught up with what you spent.

So you switched them off and decided ads just don't work for books like yours.

Or maybe you never started, because you'd heard that exact story from other authors.

Or maybe your ads already pay for themselves. But every time you push the budget up, the numbers fall apart. You're not quite sure which part is doing the work, so you're wary of touching any of it.

Here's the thing. It's not you, and it's not the ads.

Nobody told you what needs to be in place before you switch them on, or before you scale them up.

The goal

Here's what we're working toward.

One book does the heavy lifting. Usually that's book one of a series, or a standalone that leads into everything else you've written.

Readers find it, enjoy it, and keep going.

And you know exactly why it's working, so you can do it again.

That's the first finish line.

Already there? Then we build on it. More budget, more books, and every launch, promo and box set feeding an engine that's already running.

Either way, the goal's the same. Ads that make you money, book after book.

Is this for you?

Read this part carefully.

This is for you if...

✓Your books are written and out in the world, but they're not earning what they should.

✓You've run ads on Facebook, Amazon or BookBub and your royalties haven't covered what you spent. Or you've held back because you didn't want to throw money at something you weren't sure of.

✓You want readers who finish your first book to carry straight on through the rest, so every reader your ads bring in is worth far more than one sale.

✓You want one ad platform working so well it pays for itself every month, ready to switch on for every new release.

✓You can put $10 a day into ads once your foundations are in place.

This isn't for you if...

✕You have one book out and nothing yet for readers to go on to.

✕You haven't published yet.

✕You want to run all three ad platforms from day one.

✕You'd rather not touch your cover, blurb or book page before spending on ads.

✕You're looking for someone to run your campaigns for you.

The plan

Your first 90 days, in four phases.

Here's the bit nobody tells you.

You don't start with ads.

Most authors switch them on, watch the money go out, see little come back, and switch them off. "Ads don't work for my books."

Usually they do. The product page just wasn't ready for the traffic.

So we start with what the ad sends people to. The cover. The blurb. The product page. The last page of your book, and where it sends readers next.

Because readers don't buy on the ad. They buy on the product page.

I call this system The Royalty Engine.

Get the order right and every click is worth more, because one reader can turn into several sales.

Here's how the 90 days break down.

And after the first 90 days?

You keep going, at your own pace. Some authors stay with one book and one ad platform for years because it keeps paying, while others add the next book or platform when they're ready.

The live calls, Ask Matt, the community and AuthorOS are all still there, and the curriculum keeps up as self-publishing changes. Members stay because the work keeps building, not because a contract says so.

What's included

Everything you get as a member.

All live calls are on Wednesdays at 2pm UK (9am ET, 7am MT, 6am PT), and every one is recorded and added to the Classroom.

Take a look inside.

A behind-the-scenes tour of what you'll see when you join Author Mastery.

Join Author Mastery

Let's get started.

$127 a month is about $29 a week. Less than a few days of ad spend on a book that isn't ready for them. And you learn to run them yourself, for every book after.

Questions

Anything else you need to know.