Turn your ad spend into royalties, book after book.

How it works

See how Author Mastery works.

A short walkthrough of what happens after you join.

Sound familiar?

You've done the part most people never finish. The books are written, and the readers who find them come back for the next one. The income just hasn't caught up with the work.

Maybe you've tried ads and couldn't say for sure what came back. Maybe the newsletter hasn't gone out in months. Maybe each book is doing its own thing, with nothing leading a reader from one to the next.

None of that means you've done it wrong. You've been handed the pieces without the order to put them in.

Here's what we're working toward.

The month your royalties come in higher than your ad spend, on one book and one platform, and you can see exactly why. That's the first finish line. Everything after it is about doing it again with more books.

From inside the membership

Authors who started where you are.

What is Author Mastery?

Here's what you're actually joining.

Author Mastery is a monthly membership. It costs $127 a month. You join, and we work through three steps, in this order:

01Get your books ready to sell. Covers, blurbs, product pages, and the links between your books, so a reader who finds one finds the next.

02Put the right book in front of the right readers. One ad platform mastered at a time, one budget that suits your stage, and numbers you can actually read.

03Make every new release lift the whole catalog. Launches, promos and backlist refreshes that build on what's already working.

The goal is ads that pay for themselves within your first 90 days. Then we keep building together, one book and one platform at a time.

How we do that is simple.

✓Office hours calls with me, twice a month. Two hours on member ads, books and numbers.

✓AuthorOS, any time in between. An AI tool I've built trained on everything I teach, for the questions that show up at 11pm.

✓The full curriculum, unlocked on day one. 103 video lessons, kept up to date as the ad platforms and strategies change.

This is coaching, not a contract. You pay for as long as it's worth it to you, and you can cancel the moment it isn't.

Is this for you?

Read this part carefully.

✓Are your books published, but the royalties don't reflect the work you've put in?

✓Have you tried ads and couldn't say for sure what came back?

✓Does each book do its own thing, with nothing leading a reader from one to the next?

✓Would you rather master one ad platform at a time than juggle three?

✓Are you willing to spend $10+ a day on ads once the foundations are in place?

If you nodded at any of those, keep reading.

Author Mastery isn't the right fit if your first book isn't finished yet, or if you want someone to run your campaigns for you.

The plan

Your first 90 days, in four phases.

This is the part that surprises most authors.

You don't start with ads.

Most authors start by switching ads on because it's exciting, but after a few weeks they see the money going out and little to no royalties coming back, so they turn the ads off, convinced that ads don't work for their books.

What we do inside Author Mastery is start with what the ad sends people to: the cover, the blurb, the product page, and what happens when a reader reaches the last page of your book to draw them into the next book.

Readers make the decision to buy your book on the product page, not on the ad.

I call this system The Royalty Engine.

Get the order right and every click is worth more, because one reader can turn into several sales and an email subscriber.

PHASE 01 · WEEKS 1 TO 4ConnectFix the cover, blurb, categories and keywords. Set up your reader magnet and welcome emails, and link your books together so a reader finishing one leads straight into the next.

PHASE 02 · WEEKS 4 TO 6ChoosePick the one book that gets your ad budget, map where a reader goes after it, and decide which books wait until the engine is running.

PHASE 03 · WEEKS 6 TO 12FeedSet an ad budget for your stage and launch on one ad platform that's right for your books: Facebook, Amazon or BookBub Ads. Read the first seven days of data, optimize, and when you're ready, scale what's working.By week 12: one book, one platform, and a clear answer on whether your royalties are beating your spend.

PHASE 04 · WEEK 12 ONWARDCompoundAdd new releases, launches, promos, backlist refreshes and box sets to a system that's already running, so each one lifts the whole catalog.

And after the first 90 days?

You keep going, and so do I. Once one book and one ad platform are paying their way, we bring in the next book, and the next ad platform when you're ready. Every launch, promo and box set goes into an engine that's already running.

The office hours calls carry on, AuthorOS is still there when you need it, and the curriculum is kept up to date as the ad platforms change and evolve. Members stay because the work keeps building on itself, not because a contract says so.

What's included

Everything you get as a member.

LIVE · TWICE A MONTHOffice hours callsFirst and third Wednesday of the month at 2pm UK (6am PT, 9am ET). Two hours on real member accounts and real numbers. Can't make it live? Submit your question in advance and your answer is baked into the replay that is added into your members area on the same day.

ANY TIMEAuthorOSTrained on The Royalty Engine. Show it a week of ad data and it tells you whether to hold, turn off or scale, and why.

103 LESSONSThe curriculum11 chapters, all unlocked on day one, covering Facebook, Amazon and BookBub Ads. Most lessons run under ten minutes, and the whole curriculum is kept up to date as strategies and tactics change and evolve.

The curriculum

Every lesson you need to grow your royalties, available the day you join.

Dive into any lesson the moment you join. When Facebook, Amazon or BookBub Ads change how their ads work, the lessons get updated, and every update is yours for as long as you're a member.

Here's why it's $127 a month.

$127 a month works out at about $29 a week. You can choose to pay for the year at $997 and that works out at about $19 a week.

For context, that's less than a few days of ad spend on a book that isn't converting yet, and a fraction of what an ads manager charges to run campaigns you never learn to run yourself.

I'd rather earn your membership every month than lock you in. You can cancel any time from inside your account.

Join Author Mastery

Let's get started.

No risk

The 14-Day Right Fit Guarantee.

Join, open everything and if you decide inside 14 days Author Mastery isn't for you, reply to any email from me and you'll get a full refund. No questions, no forms, no proving you did the work.

Member wins

Don't take my word for it.

Every month, members tell me what moved. Here's a taste, in their own words...

Questions

Anything else you need to know.

Your books are written. Now let's get them paying for the ads that find their readers.

What's left can be taught, and it doesn't take a bigger list or a louder social media presence. It takes an engine and a system to follow.