THE SUSTAINABLE AUTHOR BUSINESS

The Complete System Nobody Talks About

"How many books does your wife write per year?"

When authors ask me this, they're usually looking for a specific answer:

→ Six books

→ Eight books

→ One per month

My answer stops them cold: "One book per year."

Their follow-up is always the same:

"How do you make money with just one book per year?"

Simple.

We built a business, not a book factory.

The Hamster Wheel Trap

Back in 2020 when my wife and I first entered the self-publishing world, there was one message we heard again and again: Rapid release or don't bother.

→ Write faster

→ Publish monthly

→ Feed the algorithm

→ Stay relevant

→ Never stop producing

I've watched talented authors burn out trying to maintain this pace.

Exhausted. Creatively drained. Hating what they once loved.

Meanwhile, my wife - a self-confessed slow writer - publishes one carefully crafted book per year.

And that publishing schedule has lead to more than half a million dollars in royalties. 

How?

We focused on the 80% of the business that actually matters.

Not just the ads.

The Back-End Revolution

Here's what transformed our author business:

While many authors obsesses over front-end sales, we built a back-end empire.

For Fiction:

• Email list of devoted readers
• Automated sequences that introduce each book in order
• Personal updates that build real connections
• Strategic promotions that feel like recommendations, not sales

Our email list doesn't just announce new books.

It nurtures relationships. It tells stories. It creates anticipation. It turns casual readers into lifetime fans.

For Non-Fiction:

My non-fiction books are just the beginning.

The email list they have built (and are still building) has generated over $900,000 through:

• Educational content that adds massive value
• Connecting and communicating with my audience
• Strategic introduction of products and services
• Coaching and consulting opportunities

The books makes people aware I exist and develop authority and confidence.

The email list builds the relationship.

The back-end allows me to do what I love for a living and help more authors.

The 80/20 Rule of Book Marketing

Here's a truth that will save you thousands of hours:

You don't need to advertise every book.

In fact, you shouldn't.

Most authors spread their budget across their entire catalog. 

Instead, here's what I recommend:

• Identify your top 20% bestsellers
• Focus all advertising on these proven winners
• Let them introduce readers to your other books
• Stop wasting money on underperformers

We advertise just one of my wife's six books. That book drives the revenue. The other books sell organically through the email list, the front and back matter of the books and Amazon recommendations.

Work smarter, not harder.

The Email List Multiplication Effect

Your email list is your second most valuable asset, next to your books. 

Here's why:

Compound Value

• Every reader added increases lifetime value
• Every email sent deepens the relationship
• Every book release has a bigger built-in audience
• Every promotion reaches more people

Fiction Email:

• Welcome sequence introduces readers to your world
• Book 1 completion triggers Book 2 recommendation
• Series emails create binge-reading behavior
• New release alerts to near-guaranteed buyers

Non-Fiction Email Empire:

• Educational sequences establish expertise
• Value-first approach creates trust
• Strategic offers feel helpful, not salesy
• High-ticket opportunities emerge naturally

While others fight for cold traffic, you're nurturing warm relationships.

The Always-On Reader Machine

Combine smart advertising with email automation, and you create something beautiful:

1. Facebook Ads bring new readers to your book (or your reader magnet)
2. Email welcome sequence builds the relationship
3. Automated recommendations guide them through your catalog and/or back-end products/services
4. New release announcements go to engaged fans
5. Special offers reward loyal readers

This machine runs 24/7. Whether you're writing, sleeping, or on vacation.

No launch stress. No rapid release pressure. Just steady, predictable growth.

The One-Book-Per-Year Success Story

My wife was terrified when we started.

Every guru, every Facebook Group said she needed to write faster. Release more often. Feed the beast.

The thought of that hamster wheel almost stopped her from starting.

Thank goodness we ignored them.

Her one-book-per-year approach:

• Allows deep, quality writing
• Creates anticipation for each release
• Builds sustainable creative energy
• Generates more per book than rapid releasers

Quality over quantity.

Sustainability over burnout.

Life over endless production.

The Facebook Ads Foundation

But here's the critical piece:

None of this back-end magic matters if you can't get readers in the door.

That's where Facebook Ads come in.

They're not the whole business, but they're a critical part of the engine that drive everything else.

When you master Facebook Ads:

• New readers discover your books daily
• Your email list grows on autopilot
• Your back-end has fresh people to nurture
• Your revenue becomes predictable

Without them? You're hoping and praying for organic discovery.

With them? You control your growth.

The Path Forward

Everything in the manifesto so far has led to this moment.

→ You understand why Facebook Ads haven't been working.

→ You know the algorithm advantage.

→ You've seen the importance of book pages.

→ You get the power of simple management and creative excellence.

→ You see how it all fits into a sustainable business model.

Now come the critical questions:

→ How do you actually implement these Facebook ad strategies?

→ How do you build campaigns that consistently bring new readers to your books?

→ How do you create a system that runs in just 1-2 hours per week?

→ How do you generate the 2-10x ROAS we've achieved?

On the next page, I'm going to show you exactly that.

Not more theory. Not more philosophy. Not more concepts.

The exact, step-by-step Facebook Ads system we use every single day.

The same system that took us from $133 to $1.5 million in revenue.

The system that drives our entire author business.

The system that I've shared with 1,000's of authors who were once in the position you are now.

If you're ready to finally get your head around running profitable Facebook Ads as a fiction or non-fiction author...

If you want the blueprint that's working right now in 2025...

If you're done with complexity and ready for simple systems that actually work...

The next page will change everything.