Created by Matthew J Holmes
Facebook Ads Mastery For Authors
Facebook Ads that
pay for themselvessell more booksgrow your royalties
For fiction authors tired of ads that cost more than they earn.
$297 $97 Save $200
Doors close Tuesday, December 1st at 11:59pm PT
★★★★★ Join 2,800+ authors already enrolled
Quick quiz
Is this course for you?
Find out in 30 seconds.
Five questions. You’ll get a plan for your books.
The course
For $297 $97, you get four things.
One payment. No subscription.
That’s less than ten days of a $10 ad.
Lessons · 1 of 4
22 short lessons to make your ads pay for themselves.
Recorded in August 2026. Most under ten minutes, about four hours in total.
✓Setup: how a Facebook Ads account fits together
✓Research: what's working in your genre
✓Ads readers click: images, headlines and primary text
✓Tracking: see what your ads do for your whole catalog
✓Scaling: grow what's working without losing the profit
The full lesson list22 lessons · 2 bonus lessons · Recorded August 2026See all lessonsHide lessons
Four times her best month, in month one
★★★★★
“After the first month of following his approach I made 4 times as much in royalties as my highest grossing month previously. The next month I doubled that amount. By the third month my royalties were more than the full-time paycheck I was collecting.”
Meg Gray · Facebook Ads Mastery student
Strategies · 2 of 4
Two ways to run Facebook Ads. Both included.
Simpler start
The Traffic strategy
✓ Sends readers straight to your book on Amazon
✓ Quick to set up and easy to read
✓ Lessons 12 to 16
My recommendation
My Add to Cart system
✓ Ties your ads to sales on Amazon
✓ Pixel, landing page and Attribution, wired up
✓ Lessons 17 to 21
Tools · 3 of 4
Every tool and template, ready to download.
Eight downloads, each one tied to the lesson that uses it.
Bonuses · 4 of 4
Four bonuses, included.
Bonus tool
The Readthrough Calculator
See what a new reader is worth to you, and how much you can pay to find one.
Bonus lesson
Test your covers
Test two covers for $3 a day each, and see which one wins.
Bonus lesson
Test your blurbs
Run your blurbs against each other and find the one that pulls readers in.
Always current
Free updates
When Facebook changes, the lessons change too, at no extra cost to you.
Try a lesson
Watch a full lesson before you join.
Lesson 8: I build three Facebook ad images, start to finish, in under 14 minutes.
In their words
What authors say about the course.
More than 240 five-star reviews. Here are a few.
★★★★★
From around $600 a month to over $2,000.
“Before, my monthly income from ads was around $600. After implementing Matthew's strategies, I saw it jump to over $2,000 in just the first month.”
Eve Campbell
★★★★★
Page reads from 40K to over 100K.
“Three years plugging along, never losing money but never making much. Matt's course took me from 10 to 20% ROI to 185% ROI. Page reads went from 40K to over 100K.”
D Glenn Casey
★★★★★
Monthly royalties quadrupled.
“The proof is in the pudding: my first attempts at FB ads using Matt's system have quadrupled my monthly royalties, and I am making a profit.”
Nancy Herkness
★★★★★
Profitable within the first month.
“I tried running Facebook ads on my own years ago with middling results. Using Matt's strategy I was able to be profitable within the first month.”
Alex Voorhees
★★★★★
Book one held in the top 1,000.
“I was able to implement even before finishing the course. The ad I created using Matt's method has helped keep the first novel in my series in the top 1,000 on Amazon.”
Brian Yansky
★★★★★
A profitable ad, after years of trying.
“I've tried to run Facebook ads on and off for years without success. After following Matthew's advice, I finally created a profitable ad.”
Rebecca Chastain
★★★★★
Monthly royalties almost tripled.
“I've not even been using it a month yet, but his system has almost tripled my monthly royalties, and that's even with me still learning it.”
Charity Mae
★★★★★
From nothing to consistent sales.
“Matt turned FB ads from completely overwhelming and confusing to simple and something you feel confident to tackle. I went from earning nothing to seeing consistent sales and page reads.”
Sabina G.
★★★★★
Up and running within a few hours.
“Within a few hours I'd set up ads using Matt's easy-to-follow instructions and was up, running, and generating sales. Outstanding.”
TG Reid
★★★★★
Profitable ads, kept up to date.
“I have profitable Facebook Ads. I owe it to the information in this course. Matt is good about creating content when something changes or a new feature appears.”
Alexa Michaels · Mafia Romance Author
★★★★★
Nearly 200 clicks in one day.
“Just dipped my toe into my first ad and, within ONE day, I had almost 200 click-throughs to Amazon and my book rose almost 2,000 places in the Amazon paperback ratings.”
Sarah Brewer
★★★★★
#1 on numerous days.
“Since starting my ads, my book has been #1 numerous days and never below #4. Amazing!”
M.J. Evans
Every author's results are their own. What the course gives you is the system behind them.
Join today
Enroll today for $297 $97.
Doors close Tuesday, December 1st at 11:59pm PT.
Doors close December 1st
Facebook Ads Mastery For Authors
$297 $97 USD
One payment. You save $200.
✓ 22 short lessons, recorded August 2026
✓ The Traffic strategy and my Add to Cart system
✓ The Author Tracking Tool
✓ 7 guides and templates to download
✓ Bonus: the Readthrough Calculator
✓ Bonus lessons: testing your covers and your blurbs
✓ Free course updates
Your host
Hi, I’m Matt.
I'm in the Facebook Ads dashboard every day: building ads, testing them, spending money and watching what readers buy.
Every week I'm inside my clients' accounts, helping them decide what to do next.
This course is that system, so you can skip the expensive trial and error.
$1,000,000+
spent on ads, across genres
3,500+
authors worked with
2,800+
authors enrolled in this course
240+
five-star reviews
FAQ
Anything else you need to know.
I've never run Facebook Ads. Is this too advanced for me?
Not at all. The course starts from an empty Ads Manager account and walks you through every step. It works best when your cover, blurb and book page are in good shape, because ads send readers to them.
I've tried Facebook Ads before and they didn't work. Will this help?
That's where most authors start. The course gives you a way of testing, reading your numbers and scaling, so you can see which ads are earning their keep and build from there.
How much do I need to spend on ads?
You can start testing on $5 to $10 a day. The course is built around testing small first and only scaling what's working. What you can afford to spend to win a reader depends on your readthrough, prices and catalog, and the tracking tool helps you see it.
I write standalones, not a series. Will it work for me?
Yes. A catalog of standalones can lead readers from one book to the next just like a series, and the tracking lesson shows you how to see that effect across all your books.
Do I need a big email list?
No. Your email list helps, but plenty of readers never join one and still buy every release, because Amazon lets them know when an author they've bought from or followed has a new book. Your ads build both routes back to your books.
Why is it $97 now?
The course has been $297 for years, and it's worth it. But the lessons on their own were never the most valuable thing I offer; the support is. So I'd rather more authors had the system at a price that's easy to say yes to.
I write non-fiction. Is this for me?
The system works the same way for non-fiction. The examples lean towards fiction, so you'll be translating some of them to your books and readers.
One payment · Doors close Tuesday, December 1st at 11:59pm PT