Not six calls. Not three months of WhatsApp messages. And not having me make your advertising decisions for you.

You're investing in becoming better at Facebook Ads. You'll learn what your numbers actually mean. Which creatives your readers respond to. What deserves more budget. What needs testing. What needs fixing. And what you should simply leave alone.

That knowledge doesn't disappear when our coaching ends. An agency stops working when you stop paying them. What you learn is yours.

No.

You need to be running Facebook Ads, but they don't need to be working particularly well.

Maybe you're getting results but don't know how to scale them. Maybe performance is inconsistent. Maybe you're spending money but aren't sure what your numbers are telling you.

That's what we'll work on. You bring the account and the data. We'll figure out what to do with it.

There's no minimum royalty number.

But you do need to be a published fiction author who is already selling books. This isn't designed to take you from zero. It's designed to take what you already have and help you become much better at using Facebook Ads to grow it.

Yes. 

We're not going to spend six calls talking about Facebook Ads in theory.

I'll look at your campaigns. Your creatives. Your numbers. What's working. What's not. And we'll make decisions based on what's actually happening inside your business.

No. And that's intentional.

If I run your ads for you, you might get better ads. But you don't necessarily become a better advertiser.

I want you to understand why we're making the decisions we're making. What to look at. What to ignore. What to test. When to make a change. And when to leave something alone.

The goal is to make you less dependent on me over time, not more.

Anything related to the Facebook Ads work we're doing together.

A campaign you're unsure about. A result you want my thoughts on. A new creative. A test you're considering. A decision you don't want to wait until our next call to discuss.

We'll use them when they make sense.

There is no rigid 'every second Tuesday at 2pm' schedule. Sometimes we need to give a test time to run. Sometimes there will be enough happening that it makes sense to speak again sooner.

Calls can begin from the week of September 14th, and all six must be booked and completed by December 18th, 2026.

No. Your advertising budget is separate from the coaching investment.

You need at least $50/day available for Facebook Ads throughout our 12 weeks together.

We need enough data flowing through the account to learn what's working, run meaningful tests and make decisions based on evidence rather than guesswork.

Not this one. This coaching is specifically for fiction authors.

The economics, customer journey and role Facebook Ads plays can be very different for non-fiction authors building a wider business around their books. I don't want to pretend they're the same thing.

I'm working on something specifically for non-fiction authors for 2027.

No.

And I'd be very wary of anyone who told you they could. There are too many variables in an author business for anyone to guarantee a particular financial result from Facebook Ads.

What I can do is bring my experience to your account. Help you understand what's happening. Identify opportunities and problems. Design better tests. And help you make better decisions.

Better thinking. Better decisions. Better advertising.

What those ads ultimately produce will vary from author to author.

Yes.

You can either pay $5,000 in full, or 2 payments of $2,500, one month apart.

Your place is secured as soon as you join.

There are five spots.

Doors close Tuesday, September 8th at 11:59pm PT, or when all five spots are taken. Whichever happens first.

I'm keeping it to five because I want to know your account. Your numbers. Your tests. Your problems.

At five, I can. At fifteen, I'm skimming.