AUTHOR1K
Turn your books into
$1,000+/month.
A 12-month coaching program that takes self-published authors from random tactics and burned ad budget to a real author business - books that find their readers, profitable ads, and royalties you can rely on.
Enrollment Closes Tuesday, July 30th, 11.59pm PT
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Taught 3,551+ self-published authors
The reality
Who is Author1K for?
Self-published authors with at least one book out, earning under $1,000/month, who want a proven system in their business, instead of another stack of disconnected hacks.
what author1k is
A coaching program. Not another course.
Three things, working together.
The Curriculum
Eight chapters of video lessons, self-paced. Four pillars: foundations, audience, advertising, optimization. Built from six years of running my wife's six-figure author business and hours of conversations and coaching calls with people running theirs.
AuthorOS
Your 24/7 AI coach. A custom tool I built specifically for authors — trained on everything I teach. Ask it anything — blurbs, ads, launch plans, comp authors — and get an answer in seconds.
Live Accelerator Calls
Monthly hot seats with me and other Author1K members. Bring your real numbers, leave with a real plan. (Live tier only.)
The four pillars
What you will actually build.
Foundations
Covers, blurbs, categories, and book pages, built so a book that's sitting there collecting dust becomes a book that sells.
Audience
Email lists, reader magnets, and welcome sequences. The asset that makes every future launch easier than the last.
Advertising
Facebook, Amazon, and BookBub Ads — mastered one platform at a time, so every dollar starts working for you.
Optimization
The numbers, the routines, and the systems that turn $1,000/month from a goal into a baseline.
The four pillars
What changes?
Your book page converts. Your email list builds itself. You stop guessing what to fix and start running your books like a business.
By month 12, $1,000/month is no longer the goal. It's your new baseline.
The curriculum
Eight chapters. Built in order.
Chapter 01
Building Your Foundation
Covers, blurbs, categories, keywords, pricing. The stuff that makes or breaks your ads before they ever run.
Chapter 02
Building Your Audience
Email lists, reader magnets, welcome sequences. The one asset Amazon can't take away from you.
Chapter 03
Tracking Your Success
Know your numbers. Track what matters. Ignore the ignorable. Learn how to base your decisions on data, not emotion.
Chapter 04
Choosing Your Platform
Facebook Ads, Amazon Ads, or BookBub Ads? Pick the right ad platform for your genre, budget, and goals.
Chapter 05
Facebook Ads Mastery
Built and updated for the algorithm as it works now, not as it worked in 2020. Targeting, creative, scaling, and more.
Chapter 06
Amazon Ads Mastery
Learn how to position your books in front of the right readers at the right time, searching for books like yours on Amazon.
Chapter 07
BookBub Ads Mastery
The most underrated ad platform — when you know how to use it. BookBub Ads is rare with an audience of 100% readers.
Chapter 08
Your Path Forward
What to do once you've hit your first milestone. Scaling spend, multi-book strategy, and the routines that make it last.
IN A MEMBER'S WORDS
“Matt doesn't deliver "fluff"! He starts you at the beginning and takes you step-by-step to keep you on track to be successful. Matt knows his stuff, and it's amazing how he's helped me move forward with my author business!”
— Anita E Crist
proof
What three months can look like
"It's called Author1K — I guess Matt meant the first month."
— Steve Harthun, Fantasy Author
MONTH 1
$700
Royalties
MONTH 2
$2,700
Royalties
MONTH 3
$6,000
Royalties
Steve started Author1K shortly after publishing his first book. He fixed his cover, blurb, and positioning. Then he followed the program, and the results above speak for themselves.
authoros
An AI coach. Built just for authors.
AuthorOS is my custom-built AI tool — but it's not ChatGPT with an author wrapper. It's built on my methodology and trained on everything I teach: every lesson, every email, every coaching call I've led. Ask it anything, get back what I'd say if we were on a 1-on-1 call — any hour, any day.
Reviews your blurbs.
Paste yours in, get specific feedback on what's working and what's not. Ask AuthorOS to write you a brand new blurb written specifically for your book, your genre tropes, for your ideal readers.
Audits your ads.
Drop in your Facebook, Amazon, or BookBub ad performance — get back the exact reason it's not landing, what to scale, what to turn off, what to test next.
Plans your next move.
Launch plans, pricing, comp authors, KENP analysis — tailored to your genre and your situation.
IN A MEMBER'S WORDS
"Using AuthorOS feels like I have Matt sitting with me, coaching me through my marketing. I've used it to refine my blurb, build new Facebook Ads, and tweak ongoing strategy week by week."
— Rebecca Chastain
inside the live accelerator calls
Bring your business. Leave with a plan.
Each Accelerator Call is 60–90 minutes, monthly, with me and the rest of the Author1K community.
Publishing updates.
What's changing on the platforms — Facebook, Amazon, BookBub, KDP — and what to actually do about it.
Live hot seats.
I take 5–7 questions submitted by members in advance and work through them live. Real ads, real blurbs, real numbers.
Rapid-fire Q&A.
Short questions answered at the end of every call. Bring whatever's keeping you stuck.
testimonials
Words from fellow authors
“ I'd recommend Author1K not just it's because it's effective but because of Matt's holistic approach that take into consideration the fact that you are one person, with limited time, budget, and perspective. Which is what allows you to get your focus back on the most important thing for your author business: writing more books! ”
- Michael Lucas
“The biggest shift I've noticed already though is around mindset - seeing your books as a business not just a hobby. I've raised the prices of my ebooks despite a bout of imposter syndrome/worry about review count and can already see how these kinds of shifts will help me evolve.”
- Jim Roberts
“Even though I am an experienced author with 25 books out, I wanted something that could help fill in the missing pieces on my business. my book sales and KENP reads have already increased in just a few short weeks.”
- Sharon E Buck
About the instructor
Hi, I'm Matt.
Built for authors by someone who gets it. In 2020, my video production business collapsed overnight. With twin boys on the way and our only income stream gone, my wife and I were all-in on self-publishing her books.
Our first month: $133 in royalties. Not exactly life-changing. But we figured out what actually worked. Foundations. Systems. Data-driven decisions.
Fast-forward to today: my wife's books have earned over $750,000 in royalties. I've coached authors from under $100/month to over $1,000+/month. From $500/month to $20,000+/month.
Author1K is everything I know, distilled into one system. It's what I wish I'd had when we were starting out.
IN A MEMBER'S WORDS
"Matt doesn't make grandiose claims. He gives practical, actionable advice without sugar-coating anything."
— A.B. Franklin
Choose your tier
Two ways to join Author1K.
Self-paced, or live with me. Same curriculum. Same AI mentor.
Author1K Self-Study
$497
The full video curriculum and AuthorOS — your custom AI coach. Self-paced.
Author1K Live
$997
Everything in Self-Study, plus monthly Live Calls with Matt and the Author1K community.
12 months access. No subscription. No upsells. Payment plans available at checkout
frequently asked questions
Everything you need to know
What's the difference between Self-Study and Live?
Self-Study gives you the full self-paced video curriculum and AuthorOS. Live adds monthly 60–90 minute calls with me and the Author1K community, where you bring your questions, challenges and obstacles and leave with a plan. Same program, different level of access to me.
How much time do I need to commit to Author1K?
Less than you might think.
The curriculum is self-paced and broken into short, focused lessons. Most members spend 2–3 hours per week working through the material and applying it to their books. The monthly Accelerator Call is 60-90 minutes.
The point of Author1K isn't to bury you in content. It's to give you the right thing to work on next, so the time you do have gets spent on what actually moves the needle.
If you can find 3 hours a week, you can build this. If you can find more, you'll build it faster.
I only have one book. Is Author1K still for me?
Yes - as long as your book is published or coming very soon. Module 1 will help you make sure your foundation is solid before you spend money on ads. That's actually where most authors go wrong.
But there are also authors who can generate $1,000's/month in royalties from one book. So it's very possible.
What genres does Author1K work for?
The principles work for any genre - fiction or non-fiction. Exclusive to Amazon (Kindle Unlimited) or Wide (published on multiple retailers).
The targeting differs, which is why Module 4 helps you pick the right platform for your specific genre. I've had success stories from romance, thriller, fantasy, self-help, memoir, and more.
Of course, there are nuances with all genres and sub-genres, fiction and non-fiction, but the same fundamental principles apply across all books.
How much budget do I need for running ads?
You can start with as little as $5-10/day. The key is testing smart, not spending big.
Module 3 covers how to track your numbers so you know exactly what's working before you scale up.
And Module 4 helps you decide which ad platform is right for you.
And modules 5, 6 and 7 each cover one ad platform in detail (Facebook Ads, Amazon Ads and BookBub Ads), top to bottom.
So you can be sure you're getting the full training you need to run profitable ads on your platform of choice.
And if, in 6 months time, you decide it's time to run ads on a second platform, you'll have the training there ready and waiting for you for that ad platform.
What if I miss a Live Call?
Every Accelerator Call is recorded, and the replay is available inside your Author1K dashboard within 24 hours of the call finishing. You can watch the replay at 6am, on your commute, or whenever fits your schedule.
You can also submit your question in advance. So even if you can't make it live, I can still answer your question on the call — and you get the answer when you watch the replay.
Do you offer refunds?
All sales are final. Because of immediate access to the full curriculum and AuthorOS, I can't offer refunds. Email me (hello@matthewjholmes.com) before you buy if you're unsure.
★ ★ ★ ★ ★
Taught 3,551+ self-published authors