Yes! The strategy I share with you in the course will work if whichever retailer you are selling your books on; Amazon, Kobo, Barnes & Noble, Google Play, Apple Books, etc.

The only caveat I will mention here, is that tracking the sales from your Facebook Ads on retailers other than Amazon becomes challenging.

With Amazon, we can track book sales and page reads with a free tool called 'Amazon Attribution'.

But the other retailers do not have a tracking tool such as Amazon Attribution, so you won't know precisely which Ads are generating sales.

The strategy I share with you in the course will give you a good idea of which Ads are generating sales, but it's not as clear cut as when using Amazon Attribution to track your sales on Amazon.

But the strategy will sell books on retailers other than Amazon, that's for sure.

This is a fantastic question and one that I am asked a lot. 

If your goal is profit, right out of the gate, then advertising with one book isn’t going to be right for you at this stage, because it’s just too expensive without readthrough to other books (unless you can get into the Top 100 of Amazon, in which case, you’ll be very profitable!).

Facebook Ads are a cheaper form of traffic than Amazon Ads for most authors, but profit will still be hard to achieve; you’ll most likely be looking at breakeven, at best.

On the other hand, if your goal is to learn Facebook Ads, get comfortable and confident launching Ads, optimizing Ads, etc, then yes, this course will be a great investment for you; just don’t go into this expecting to be profitable until you have more books out.

Also, the course will be beneficial to you if you are looking to build a reader base in preparation for the release of your future books; but again, don’t expect to be profitable at this stage.

Yes, you’ll generate sales, but your goals and expectations going into advertising at this stage aren’t to make a profit; it’s to learn the Facebook Ads platform, build a reader base, and build your email list perhaps, all in preparation for your future launches so you can hit the ground running.

Only you truly know what your goals are at this stage. If you have some surplus cash to spend on Ads that you can sustain until your next book is released, even if it’s just $10 per day (which is the absolute minimum I'd recommend), then it could definitely be worthwhile; but as I keep reiterating, don’t expect to be profitable with just the one book.

I’m not saying it’s not possible to be profitable (my philosophy is to question everything), but it’s just going to be very difficult to make a profit with one book.

The absolute minimum spend I would recommend is $10 per day, which adds up to around $300 per month. If you can though, I would strongly suggest spending at least $20 per day, as this will get you data, results, sales and page reads much quicker than a lowe ad spend.

The beauty of the system I share in this course, however, works whether you're spending $20 per day, $100 per day, or more. 

Personally, I use this exact system I share inside Facebook Ads Mastery For Authors, to profitably spend hundreds of dollars per day.

If you've never run Facebook Ads before, Facebook Ads Mastery For Authors will provide you with the tools, strategies, tactics, and skills you need to launch, optimize and scale Facebook Ads for your books. 

So, if you're an absolute beginner to Facebook Ads, then you are definitely in the right place!

Likewise, you're also in the right place if you already have some or a lot of experience with Facebook Ads. I've used the system I share in the course with authors spending $10-$20 per day and authors spending $500 per day. It's a highly scalable system that works for both beginners and those with Meta Ads experience already.

Facebook Ads Mastery For Authors will get you up and running quickly, while also showing you the ins and outs of Facebook Ads, how to launch profitable campaigns, how to create scroll-stopping ad creative, how to optimize your ads effectively, how to scale to reach new readers and ultimately, help you to build a solid foundation that sets you up for success.

The strategy I share inside the course may be different to anything else you've tried or even heard about before.

So, if you've been running Facebook Ads for some time, but are just not seeing the results you'd hoped for, or you are seeing good results, but are just struggling to scale, I give you step-by-step instructions in the course on how to transition to this new strategy I share with you.

On top of this, assuming you want to keep growing your skills, knowledge and results with Facebook Ads, being part of Facebook Ads Mastery For Authors will help you to:

- Fine tune your advertising skills
- Have a proven blueprint to follow and a system to manage your Facebook Ads Account in 1-2 hours per week
- Learn new strategies and tactics that you may not have tested before
- See ads from a different perspective
- Discover new insights
- Develop a strong mindset to cope with situations when Facebook Ads aren't working as you hoped they would
- And so much more besides

As the saying goes, never stop learning and always be a student...

I completely understand and can relate to many authors who are watching every penny. I also understand the importance of Facebook Ads and how dramatically they can grow an authors career.

I don't want to restrict authors from reaping the benefits of Facebook Ads because they don't have a system to follow, don't know where to start, and are scared of pouring money down the drain.

My ultimate goal with Facebook Ads Mastery For Authors is to make Facebook Ads accessible for all authors, no matter what level they are at, and is my way of giving back to the Author community.

I won't promise you the impossible; it takes time for Facebook Ads to start selling books.

It can happen on the first day of a new campaign going live. Other times, it can take a couple of days, or even a couple of weeks to get some traction. 

And even if you start seeing a trickle of sales coming in, scaling up isn't an overnight thing. It takes a few weeks to gather data, discover what's working, cut what isn't working, etc.

There are also a lot of variables that come into play here, such as your:

• Genre
• Budget
• Targeting
• Sales Rank
• Reviews/Ratings
• Book Description
• Book Cover

At the end of the day, what you have to remember is that your book sells your book. 

The Facebook Ads are there to drive traffic, but your book is what will sell your book. Conversions (i.e. sales) happen on your book product page, not on the Ads (although the Ads play a big role).

Facebook Ads can change regularly, so I'm committed to keeping this course as up to date as I possibly can.

The last update was in July 2024.