All you need is 1

When things aren't going too well, our default next move is to try something new.

"Facebook Ads aren't working anymore, I'm going to try Pinterest Ads."

"Pinterest Ads aren't working anymore, I'm going to try TikTok Ads"

I completely get it, as I've been there myself.

At the end of 2022 and the beginning of 2023, when our Facebook Ads were just getting worse and worse, I lost focus and started looking for shiny objects.

Thankfully, I noticed what I was doing, re-focused on Facebook Ads and got things moving again with the strategy I share inside Jumpstart Facebook Ads For Authors.

Diversifying your traffic sources too soon can be detrimental to your author business.

Why?

Because it will lead to chaos, burn out and frustration.

It's hard enough getting ONE traffic source working to its full potential.

Try getting 3, 4, 5 traffic sources firing on all cylinders, on your own.

It's going to be next to impossible - unless you're a vampire, don't need sleep, and have no books to write or a life to live.

For every new traffic source you add, your focus naturally drifts away from your main traffic source that's got you to where you are today.

Yes, there's a well-known quote that says "what got you here won't get you there", and there's some truth to that.

But to get to 6 or 7 figures in revenue, you don't need a gazillion traffic sources, 1 or 2 is more than enough.

You just need to maximize their potential.

So, if you've been tempted to start looking at other traffic sources, as I have, I'd like to share a question I'm now focusing on each day:

What is stopping us from growing and improving our Facebook Ads performance? (as this is our main traffic source).

Yes, things are working well now (after a bit of a rough January), but there's still so much untapped potential in Facebook Ads we haven't touched yet.

So, my advice...

Keep things simple with 1 traffic source.

And, dare I say it, focus on 1 book or 1 series, at least in the beginning.

Figure out the 20% of your books that are driving 80% of your revenue, and put your focus, effort and budget into that 20%.

To Your Success
– Matt