Have you tried this?

"Have you tried this? Have you tried that? You need to get on this!"

There seems to be an endless stream of different tactics, strategies and tools for authors, coming out of the woodwork on a weekly basis.

And it can be oh so tempting to jump right on into something new and shiny (especially if what you're currently doing isn't living up to your expectations).

But is the grass always greener?

Maybe.

But in my experience, the grass is always greener where you water it.

Take Facebook Ads, for example.

When things got rough for me, and our Facebook Ads were taking an extreme nose-dive, I was out looking for the next shiny object.

Pinterest Ads, TikTok Ads, even Twitter (now X) Ads, the list goes on.

It wasn't until I became aware of what I was doing, that I came back to Facebook Ads, figured out my problem and developed a whole new Facebook Ads strategy.

If you're hopping from tactic to tactic, strategy to strategy, platform to platform, you're missing out on the most powerful tool in your toolbox...

Consistency.

That's what's going to move the needle for you.

Jumping around and never settling on any one thing for more than a few weeks, or at best a few months, is going to do you no favors.

Consistency is what's going to turn you into an unstoppable machine.

Sometimes though, yes, it is time to start something new.

Before you do though, I encourage you to do a reality check on what this new thing will add to your plate.

How is it going to change things for you on a day-to-day, week-to-week, month-to-month basis?

In the beginning, or even before you start this new thing, it's going to be fun and exciting.

But when you get into it, you may struggle to maintain it.

It may not of course, but there's a chance it might.

And it may take your focus and energy away from what is already working well, preventing you from doubling down on that.

This new thing, whatever it is, may add way too much chaos into your business, leading to burnout and losing all enthusiasm for it, or at worse, even your entire business.

Just because "everyone else is doing it" doesn't mean you need to do it.

We don't need to play keeping up with the Joneses.

Build your business your way. Build it in alignment with your lifestyle.

It's easy to get swept up in the trends of the moment but try and catch yourself before you do.

Keep it simple, keep it lean, keep it you.

It's Saturday morning here in the UK, and we're taking the boys out on their balance bikes. Time to get a good hearty breakfast down them.

Have a wonderful weekend.

To Your Success
– Matt