Build A Simple, Profitable and Sustainable Author Business

Hi, I'm Matt Holmes, and I help self-published authors build a simple and profitable business without the "hustle".

I spend 60-90 minutes per day building my wife’s six-figure author business.

And in my FREE daily(ish) newsletter, I’ll share real-time, real-world, actionable insights to help you do the same.

I’ll also send you my FREE Facebook Ads For Authors Masterclass as soon as you sign up.

Is it bad, or does it need a push?

Jan 25, 2024

I launched some new Facebook Ads (DCTs – Dynamic Creative Tests) on Monday for Lori's books, but so far the results have been... terrible.

As I share in Jumpstart Facebook Ads For Authors, I let Facebook decide which DCTs to spend money on.

And these new DCTs have received a grand total of £0.35 ($0.44) between them.

Other DCTs in the Campaign are receiving $60+ per day.

What does this tell me?

The DCTs that aren't receiving any budget are just bad Ads.

That's all it comes down to.

So, what do I do from here?

Option #1: Add a £5 Minimum Spend to the DCT

Option #2: Turn it off

Which one do I choose though?

If I have high confidence in the DCT, I'll choose Option #1 and force some budget into it.

By high confidence, I simply mean it's a DCT that I believe could work, based on all my previous tests and results.

If, after reviewing the content of the DCT I believe it's just a bad Ad, I'll go with Option #2 and turn it off.

Why do I make this decision after just 3 days?

If it's a good Ad, Facebook will, 9 times out 10, start spending on it within 3 days.

If I go with Option #1, and add a Minimum Spend of £5 to the DCT, if, over the next 3-4 days, it only spends the £5 each day (or thereabouts), then it's not a good Ad, and I'll turn it off and move on.

If it spends substantially more than £5 per day (at least 50% of the highest spending DCT in the Campaign) then it has potential and I'll keep it running.

Getting emotionally attached to your Ads can be a dangerous game to play.

The data doesn't lie:

Receives Spend = Good Ad

Doesn't Receive Spend = Bad Ad

That's what it comes down to.

Getting more complicated than that isn't necessary.

Sure, there are a handful of other metrics I look at when I find a DCT that earns spend to assess its performance.

Until then, focus on finding DCTs that earn spend.

 

To Your Success
– Matt

Build A Simple, Profitable and Sustainable Author Business

Hi, I'm Matt Holmes, and I help self-published authors build a simple and profitable business without the "hustle".

I spend 60-90 minutes per day building my wife’s six-figure author business.

And in my FREE daily(ish) newsletter, I’ll share real-time, real-world, actionable insights to help you do the same.

I’ll also send you my FREE Facebook Ads For Authors Masterclass as soon as you sign up.