#129: The One Platform Problem

Read Time: 2.5 Minutes

Most authors I talk to are running ads on one, maybe two platforms.

Usually Facebook Ads. Sometimes Amazon Ads.

And here's what happens...

Facebook Ads has a bad week. Your CPCs spike. Your ROAS tanks. And suddenly you're refreshing your ads manager every hour wondering what went wrong.

Or Amazon Ads changes something in their algorithm. Your ads that were printing money last month? Flopped.

You're stressed. You're reactive. You're one algorithm change away from panic mode.

Not because you're doing anything wrong.

But because you're relying on one source of traffic.

What BookBub Actually Does

BookBub isn't just "another ad platform."

It's a completely different audience.

The 15 million readers on BookBub signed up to receive BookBub's daily emails (where your ads appear) specifically to discover books.

They're on BookBub because they want to find their next read.

Not scrolling through family photos.

Not shopping for kitchen gadgets.

Looking. For. Books.

The intent is different. The competition is different. The whole dynamic is different.

And here's what most authors don't know...

You don't need discounted books to make BookBub Ads work.

My clients and I have been advertising full-price books with BookBub Ads at prices from $2.99 all the way up to $9.99.

Conversion rates? 10% and higher.

Not on sale. Not with a coupon. Full price.

The myth that BookBub only works for 99¢ books? Complete nonsense (though I did used to believe it myself, so I can understand why you might be skeptical).

Why This Opportunity Exists Right Now

Facebook Ads is crowded. Every author and their dog is running Facebook Ads.

Amazon Ads is getting more competitive by the day.

BookBub Ads? Still relatively wide open.

Most authors never even try it because:

• The interface looks different (it is, but that's not a bad thing – and it's actually simpler than the Facebook Ads and Amazon Ads dashboards)
• They believe the discount myth (we've already debunked that one)
• They don't know where to start (that's what the BookBub Ads Mastery For Authors course fixes)

Which means less competition for the authors who do figure it out. And you're reaching readers who are actively looking for books in your genre.

What's Possible When You Diversify

Imagine this...

Facebook brings in $2,000 this month.

Amazon brings in $1,500.

You add BookBub Ads for another $800.

That's $4,300 instead of $3,500.

Same books. More paths to readers.

But more than that?

You sleep better at night knowing you're not dependent on one ad platform.

One bad algorithm change doesn't tank your entire month.

You have breathing room. Options. Stability.

That's what BookBub Ads adds to your business.

Here's What's Inside BookBub Ads Mastery For Authors

Everything you need to build a profitable BookBub Ads system:

• Account setup and dashboard tour
• Understanding the BookBub Ads targeting system
• Creating ad images that convert (specific to BookBub's audience)
• My complete BookBub Ads testing strategy (The 333 Method)
• Campaign structure and budget allocation
• Optimization strategies to cut wasted ad spend
• Scaling winning ads (and understanding what a winning ad looks like)

This isn't about replacing what you're already doing.

It's about adding another profitable pillar to your book business, which might be exactly what you've been looking for.

To Your Success
– Matt