This Might Be Holding You Back

Inaction creates more inaction. Action creates more action.

Running an author business can be as simple or as complex as you want to make it.

I've been in the position of wearing too many hats in the business; it just led to burnout and frustration.

So for me, simplicity wins every time.

And that simplicity rolls into the Facebook Ads too.

– One Campaign

– Unrestricted Targeting

– Dynamic Creative Testing

Facebook is handling all the technical stuff, allowing me to focus on what truly moves the needle: The Ads.

Coming back to the first line of this email though; Inaction creates more inaction. Action creates more action.

If you've found your Facebook Ads plateauing, like I have many times before, for me, it came back to not testing enough new Ads.

And because I was stuck in the loop of inaction (not creating new Ads), it just led to more inaction of not creating new Ads.

When I switched things up and took action (creating new Ads on a weekly basis), that created even more action, and I researched and launched new Ads every single week.

It almost became a habit.

When inaction was my default, I was cautious about testing new Ads because I saw Ad Spend as an expense, whereas now I see it as an investment.

Today, I'm quite happy to spend money testing Ads because the data is invaluable.

Every penny I spend today on Ads is worth so much more in 1, 2, 3 months time because I know what works and what doesn't work.

Another benefit to taking action... confidence.

You will build up a wealth of confidence, knowledge, experience and skills in whatever you put your mind to in life, including Facebook Ads.

So, if your Facebook Ads are struggling to scale or even struggling to get traction, ask yourself, are you taking enough action?

Oftentimes, it's taking action that holds us back because we're afraid of the unknown.

If this is you, here's something that has helped me; Amazing things happen when you step outside your comfort zone.

You got this.

To Your Success
– Matt