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Advertising Growth Guides

I receive emails every day from authors asking for advice on a range of advertising topics. I've covered the most common topics I'm asked about in these free growth guides.

Building Your Advertising Foundation

There are 5 things you need in place before running any form of advertising. In this Growth Guide I'll show you exactly what they are and why you need them.

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Amazon Ads Big Picture Thinking

You should never be looking at your Amazon Ads in a vacuum. You need to be constantly looking (and taking into account) the big picture. I'll show you exactly what this is.

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How To Find The Best Keywords For Your Amazon Ads

Keyword Targeting is a powerful Amazon Ads strategy. However, there are some best practices you should be using that I'll show you in this Growth Guide.

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How To Revive Your Poor Performing Amazon Ads

There are 3 scenarios I see recurring again and again with Amazon Ads that lead to poor performance of campaigns. In this Growth Guide I'll show you what they are and how to solve them.

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Advertising & Marketing Resources For Self-Published Authors

I've put together a list of resources I think you'll find helpful as a self-published author, such as promo sites, editors, book cover designers, research tools, formatting tools and much more. 

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