Advertising Growth Guides

I receive emails every day from authors asking for advice on a range of advertising topics. I've covered the most common topics I'm asked about in these free growth guides.

Building Your Advertising Foundation

There are 5 things you need in place before running any form of advertising. In this Growth Guide I'll show you exactly what they are and why you need them.


Amazon Ads Big Picture Thinking

You should never be looking at your Amazon Ads in a vacuum. You need to be constantly looking (and taking into account) the big picture. I'll show you exactly what this is.


How To Find The Best Keywords For Your Amazon Ads

Keyword Targeting is a powerful Amazon Ads strategy. However, there are some best practices you should be using that I'll show you in this Growth Guide.


How To Revive Your Poor Performing Amazon Ads

There are 3 scenarios I see recurring again and again with Amazon Ads that lead to poor performance of campaigns. In this Growth Guide I'll show you what they are and how to solve them.


Advertising & Marketing Resources For Self-Published Authors

I've put together a list of resources I think you'll find helpful as a self-published author, such as promo sites, editors, book cover designers, research tools, formatting tools and much more.