EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads

Episode #28

Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing! 

However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend. 

In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads...

What You'll Learn

  • Why negative targeting is critical to see success with Amazon Ads
  • The difference between Keywords and Search Terms
  • Why you should be negating Keywords and ASINs, not just Keywords
  • Where to find Keywords and ASINs to negate
  • What to do with relevant Keywords and ASINs that are costing you money with little to no return
  • The always-on Campaigns that should be running in the background at all times for harvesting the top performers
  • And much, much more...


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