EP8 | Planning For A Book Launch [A $3000 CASE STUDY]
In today's episode, I'm sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and everything in between.
Join me as I discuss the ins and outs of launching a book, and I'm sure you will pick up some tips and tricks you can use when you launch your next book.
What You'll Learn
- How I plan out a book launch
- The budgets I use for each ad platform
- My strategy and objectives for this book launch
- What I'm doing to advertise the pre-order of this new book
- The account structure I'm using for Facebook Ads, BookBub Ads and Amazon Ads
- The Promo Sites I'm using for this book launch
- And much, much more besides
Resources
- Episode 7: Facebook Ads ABO vs CBO: https://matthewjholmes.com/episode7/
- Work One-on-One with Matt: Author Ads Power Hours
- Your FREE... Author Ads Bundle
- Your FREE 3 Part Video Training: Jumpstart Author Ads
- Advertising Books: FREE Books Written by Matt
- Email Matt: [email protected]
