EP5 | How To Build A Solid Foundation Before You Run Ads
The last thing I want for you is to get excited about ads, start spending a ton of money, see zero results and declare that ads don’t work.
Ads definitely do work, but before you spend a penny/dime on them, there are a few crucial, fundamental things you need in place in order to build a solid foundation for your books and for your ads.
And that's exactly what we're going to talk about in today's episode.
What You'll Learn
- The 2 most important elements of advertising
- How to build up a picture of who your readers really are
- The number 1, fundamental building block to running successful ads for your books
- The 6 key elements of a rock solid book product page
Resources
- Show Notes: Episode 5 Show Notes
- Reedsy Formatting Tool: Reedsy Book Editor
- Vellum Book Formatting Tool: Vellum
- Work One-on-One with Matt: Author Ads Power Hours
- Your FREE 3 Part Video Training: Jumpstart Author Ads
- Advertising Books: FREE Books Written by Matt
- Email Matt: matt@matthewjholmes.com
