EP4 | How Much Do You Need To Spend On Ads?

Ads can overwhelm a lot of authors; not only because you're learning something new but also, the unknown of spending money on something that you're not sure will result in a return on your financial and time investment.

Today, I'm going to be sharing with you how much I recommend you should be spending on ads if you're just getting started. And also, some hypothetical numbers of what you can expect to achieve from a certain level of ad spend.

What You'll Learn

• How to earn $1000 per month from your books with ads
• The numbers you need to be crystal clear on
• The importance of Cost-Per-Click and Conversion Rate and how they impact the royalties you earn from your books
• Customer Lifetime Value; what it is and how it affects your ad spend
• My recommendation on how much you should spend on ads if you're just getting started

Resources

• Work One-on-One with Matt: Author Ads Power Hours
• Episode 2, Which Ads Platform Should First Time Authors Use To Advertise Their Books: https://matthewjholmes.com/episode2/
• Your FREE 3 Part Video Training: Jumpstart Author Ads
• Advertising Books: FREE Books Written by Matt
• Email Matt: [email protected]