All Episodes
Episodes
EP23 | What To Do If Your Amazon Ads Aren't Profitable
Amazon Ads can be a tricky beast to tame; they take time to refine and dial in. And unfortunately, Amazon Ads aren't a profitable venture for a lot of authors. So today, I'm sharing my Top 3 Tips for what to do if...
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EP22 | My Top 3 Amazon Ads Optimization Tips For Authors
Amazon Ads are definitely not a 'set it and forget it' Ad platform! To see results from your Amazon Ads, you need to be optimizing them on a weekly basis. And in today's episode of the Author Ads Academy podcast, I'm...
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EP21 | 5 Ways To Lower Your Facebook Ads Cost Per Click
Over time, you may see the CPCs (Cost Per Clicks) of your Facebook Ads start to increase; not something you want! This happens to every single Facebook Ads Advertiser, so in today's episode I want to share my Top 5...
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EP20 | How Long Should You Run Facebook Ads For?
Knowing when to turn off a Facebook Ads Campaigns, Ad Sets or Ads is a tricky skill to get to grips with, but it comes with time, believe me. And it all comes down to looking at (and understanding) the data, patience...
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EP19 | A $100 Book Launch Blueprint
You could spend $0 on a book launch, $1000 on a book launch, or even $10,000 or more on a single book launch! But what if you have just $100 to spend on the launch of your first or next book?Can you really launch a...
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EP18 | Combining Ads With Promo Sites For A Book Launch [CASE STUDY]
Ads are an integral part of any book launch I do, as they are for many authors. But Promo Sites can be very powerful too; particularly when you combine them with Ads. So in today's episode, I'm going to be sharing how...
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EP17 | An Authors Guide To Ad Variance
Your Ads are working great one day; book sales are up, royalties are up, CPCs are great, CTRs are really strong. The next day, though, sales are down, royalties are down, the CPCs on your Ads have increased, the CTRs...
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EP16 | How I'd Spend $50 Per Day on Amazon Ads
When you're spending $50 per day on Amazon Ads, you have a good amount of flexibility to play with; testing different targets and scaling up what works. In today's episode, I walk you through how I spend $50 per day...
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EP15 | How I'd Spend $20 Per Day on Amazon Ads
With $20 per day to spend on Amazon Ads, you can build up some fantastic momentum with your book sales.Today, I walk you through how I would (and have) setup my Amazon Ads with a $20 per day budget, including the...
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EP14 | How I'd Spend $10 Per Day on Amazon Ads
Spending $10 per day on Amazon Ads can be difficult; but not because of the reasons you might think! It's because spending any substantial amount of money on Amazon can be difficult - you really have to persuade them...
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EP13 | How I'd Spend $50 Per Day on Facebook Ads
$50 per day to spend on Facebook Ads is a great budget to work with on Facebook Ads because you can get a little adventurous and creative!And in today's episode, I'll be sharing with you how I structure my Facebook...
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EP12 | How I'd Spend $20 Per Day on Facebook Ads
If you have $20 per day to spend on Facebook Ads, how do you setup your Campaigns? How should you structure your Ad Sets and Ads?Today, I'm going to be sharing with you exactly how I would spend $20 per day...
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