All Episodes
Episodes
EP11 | How I’d spend $10 per day on Facebook Ads
If you’ve got $10 per day to spend on advertising your books, how do you spend it? Over the next few episodes, I’m going to be sharing how I’d spend small and large budgets (because I’ve done both) on the top 2...
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EP10 | My Post Book Launch Ads Strategy AND Book Launch Results [CASE STUDY]
You’ve just come off the back of a book launch or big promotion and spent a few hundred or a few thousand dollars. You’ve now got a decision to make…Do you turn off all the Ads and coast with the sales and Page Reads...
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EP9 | Optimising and Scaling Ads During A Book Launch [CASE STUDY]
It’s day 5 of your 7 day book launch and you’re preparing to start scaling things up ready for the BIG PUSH on the final 2 days of the launch window. But how do you do it profitably, what do you scale, how do you...
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EP8 | Planning For A Book Launch [A $3000 CASE STUDY]
In today's episode, I'm sharing with you exactly how I plan a book launch! The ads, the strategy, the objectives, the promo sites, the costs, the pre-launch, the day-to-day tasks during the launch, the post launch and...
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EP7 | Facebook Ads ABO vs CBO; Which One Should You Use?
The terminology used in the world of Facebook Ads can be pretty daunting if you're brand new to advertising. Two of the terms thrown around are ABO and CBO, but what do they stand for and how do you know if you should...
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EP6 | What do you want in your life and your author career?
In today's episode, we're going to go deep into finding what your why is, how to stop paying attention to what society says you should do and instead live the life that you want to live. This is going to be a slightly...
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EP5 | How To Build A Solid Foundation Before You Run Ads
The last thing I want for you is to get excited about ads, start spending a ton of money, see zero results and declare that ads don’t work.Ads definitely do work, but before you spend a penny/dime on them, there are a...
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EP4 | How Much Do You Need To Spend On Ads?
Ads can overwhelm a lot of authors; not only because you're learning something new but also, the unknown of spending money on something that you're not sure will result in a return on your financial and time...
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EP3 | [CASE STUDY] Should You Advertise A PermaFree Book?
Today, I’m going to share a Case Study of mine where I have so far spent a total of £370 / $520 to advertise 3 Permafree books with Amazon Ads and Facebook Ads.I’ll also be sharing how much I spent on each ad...
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EP2 | Which Ads Platform Should First Time Authors Use To Advertise Their Books?
There are 3 big advertising platforms that authors use the majority of the time; Facebook Ads, Amazon Ads and BookBub Ads.Maybe you've seen conflicting information and opinions online about which platform is the...
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EP1 | Do you really need to run ads to sell books?
In today's episode, I'm talking all about whether you really need to be running Ads in the first place.On top of this, I share the pros and cons of each of the BIG 3 advertising platforms for authors, how to know when...
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EP0 | Welcome To The Author Ads Academy Podcast
This is a quick 2-3 minute podcast episode where I tell you a little about myself, my experience with advertising books, what you'll learn from The Author Ads Academy Podcast and the topics we're going to be talking...
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