#087: You Are Exactly Where You're Meant To Be

Jan 04, 2025

"I should know more"

 

"I'm not as far along as I should be"

 

"I'm not as successful as I should be"

 

"I've written 10 books, I should be earning a full-time income by now"

 

"Shoulding" all over yourself like this isn't helpful.

 

Don't feel ashamed about where you are right now.

 

You are exactly where you're supposed to be.

 

We are all on our own adventure.

 

If you let shame or embarrassment take over your mind, you'll stop yourself from getting the help and guidance you need to get to where you want to be.

 

You'll get in your own way.

 

There are no silly questions. We don't know what we don't know.

 

You grow and develop as a person, as an author, by asking questions and exploring your curiosity.

 

Being an author, running a business, is a challenging journey.

 

The fact that you're here reading this email, the fact that you've published a book or two, or are about to publish your first book, goes to show that you have what it takes to succeed.

 

Only a small proportion of the world's population choose to go on this journey of being an author, or even starting their own business.

 

A monthly paycheck is more comfortable for 99% of the population.

 

But you...

 

You've chosen to embark on this journey and follow a path that society warns us against taking.

 

It's unclear, it's uncertain, it's stepping into the unknown; it goes against our human psyche.

 

That scares a lot of people.

 

The self-doubt, the imposter syndrome; these are all normal feelings, whatever stage in your author journey you're at right now.

 

When you accept that these feelings will always be there in some way or another, you'll have a far easier time getting out of your own way.

 

And when you do that, making the decisions you need to make becomes 100x easier.

 

I also want you to know that you don't have to embark on this journey alone; and I would highly encourage you not to, either.

 

Going this alone is daunting, it's scary, and it's much harder to move forward when you don't know exactly what needs to be done to get to where you want to be.

 

A far easier and more fulfilling path is following one that has already been trodden.

 

This is exactly why I created 60-Minute Author Business.

 

It's the blueprint we've used in my wife, Lori's, author business, to generate 6 figures per year in royalties from her books.

 

I've broken down every step we've taken to build a thriving author business and show you how to do it with one dedicated 60-minute session per day, 5 days per week.

 

So that you can, you know, enjoy life, and run a business that doesn't require you to be chained to your desk to make ends meet.

 

To give you just a taste of what's inside the course... you'll discover how to build an audience, increase readthrough (and profits), run launches and promotions, and improve the conversion rate of your advertising.

 

No guesswork. No wasted time. No working on tasks that don't need to be done.

 

Everything you do in your author business should be aligned with what your goals are.

 

Forget about everyone else's goals. What are your goals?

 

When you know your goals, I'll help you structure your days, weeks and months to achieve them.

 

If you're looking for a way to streamline how you run your author business and how you balance writing time vs marketing/business time, this is for you:

 

>> 60-Minute Author Business <<

 

To Your Success

- Matt

šŸ’” If you're looking to build a thriving author business, I've got your back:

Facebook Ads Mastery For Authors: Sell 50-100+ Books and 50,000+ Page Reads Per Day With Facebook Ads, Even if you've never run Ads before. (Join overĀ 2,000 authors).

Author Promo Blueprint:Ā Learn My Exact Strategy For Running Book Promotions In This Behind-The-Scenes Mini Course That Resulted In 2,133 Sales and 233,036 Page Reads.

Amazon Ads Mastery For Authors (Join The Wait List): Discover How to Launch, Optimize, and Scale Amazon Ads to Skyrocket Your Book Sales on the World's Largest Bookstore. (LaunchesĀ March 14thĀ 2025).

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