On Consistency

If you're looking for guaranteed results and consistent performance in advertising, Facebook Ads isn't for you.

No matter how much you spend, results aren't guaranteed.

There are zero advertising platforms where results are guaranteed (assuming, by results, we're referring to sales).

Even the best of the best advertisers can't guarantee results.

Why?

Because there is so much outside of an advertiser's control:

– Weather (yep, this affects sales)

– Market Conditions

– The Economy (National and Global)

– Other Advertisers Ads and Spend

You're going to have good days. You're going to have bad days. You may even have bad weeks.

And that's ok.

Providing things are going in the direction you want them to go, you're all good.

Looking at the day-to-day performance in isolation isn't helpful.

On top of that, consistently refreshing your KDP dashboard, Shopify Dashboard, etc, multiple times per day, will do nothing for your mindset.

Focus on what you can control and let go of everything you can't control.

And things will start falling into place for you.

You got this.

To Your Success
– Matt