Learn How To Sell More Copies of Your Fiction Books on Amazon With Facebook Ads

A FREE Video Masterclass Revealing The Exact Facebook Ads Strategy I've Used To Build Our Six-Figure Author Business

Struggling To Scale?

Jan 31, 2024

Today's email will be a quick one, as I've got a full day of filming ahead for The Direct Sales Blueprint For Authors course (join the waitlist here).

If you're struggling to scale your Facebook Ads profitably, I would first look at the Frequency column in your Facebook Ads Dashboard.

If you're following the strategy I lay out inside Facebook Ads Mastery For Authors, look at the Frequency at the Ad Set level for each DCT (Dynamic Creative Test).

Frequency tells you how many times, on average, people are seeing your Ad.

A Frequency of 1.0 means people are seeing your Ad once, on average, over the selected timeframe.

A Frequency of 1.5 means 50% of people are seeing your Ad twice, on average.

Whereas a Frequency of 2.0 means 100% of people are seeing your Ad twice on average.

Even with Unrestricted Targeting (Location, Age and Gender only), Facebook will be retargeting for you, so there's no need to spend money on separate Retargeting Campaigns.

If your Frequency is over 1.5 - 2.0, and you can't seem to scale up profitably, that's why.

You're hitting the same audience again and again with the same Ad.

The solution?

Create Ads that appeal to a broader audience.

This gives Facebook a bigger pool of people to show your Ads to, lowering your Frequency and your costs, and increasing the number of new people you're reaching.

One final tip...

When looking at Frequency, look at it over the past 7 days. That's the leading indicator.

If you're still struggling to scale up profitably though, look at your Frequency over the past 30 days too, as it could be considerably higher over that timeframe.

Right, got to run. Kids are waking up, it's daycare today, and I've got a course to build.

To Your Success
– Matt

 

 

💡 If you're looking to build a thriving author business, I've got your back:

Facebook Ads Mastery For Authors: Sell 50-100+ Books and 50,000+ Page Reads Per Day With Facebook Ads, Even if you've never run Ads before. (Join over 1,900 authors).

Author Promo BlueprintLearn My Exact Strategy For Running Book Promotions In This Behind-The-Scenes Mini Course That Resulted In 2,133 Sales and 233,036 Page Reads.

60 Minute Author (Join The Wait List): Actionable, high-impact strategies to sell more books and streamline your author business. All in just 60 minutes per day.

Amazon Ads Mastery For Authors (Join The Wait List): Discover How to Launch, Optimize, and Scale Amazon Ads to Skyrocket Your Book Sales on the World's Largest Bookstore.

SEE ALL COURSES