A Weekly Letter On Building An Author Business On Your Own Terms.

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Why Small Budgets Are The Expensive Ones

June 13th, 2026   •.   3.5 minute read.   •.   Issue #158...

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#157: The Question You're Not Asking

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Most authors I speak to don't ...

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#156: Your Next Book Won't Fix This

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There's a piece of advice that ge...

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#155: Is Your Facebook Ads CPC Too High?

Read Time: 3 Minutes

 

I get this question a lot:

"Mat...

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#154: Why 8 Out Of 10 Of Your Ads Will Fail

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Most authors think running Faceb...

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#153: Three Days Isn't A Test

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I have a confession.

For about ...

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#152: Your First $1K Month Is The Hardest

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Here's something almost no one...

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#151: You're Not Just An Author Anymore

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There's a conversation I've had ...

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#150: Why Your Ads Suddenly Stopped Working

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You check your ads dashboard in ...

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#149: The Campfire Problem

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There will be a week — maybe the...

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#148: Are You Building Or Surviving

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There's a decision that comes up...

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#147: Nothing Is Happening (But Everything Is)

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In March last year, we started a...

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#146: The $1/Hour Problem

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In 2009, I got a job at a superm...

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#145: How I'd Spend $5/Day On Ads

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April 2020.

The world had just shu...

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#144: This Is Why Your Ads Aren't Working

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Here's one of the most extraordi...

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#143: You Don't Need More Books

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My wife's books have generated over
...

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#142: Why Your Ads Aren't The Problem

Read Time: 3.5 Minutes

 

Every now and then I send a su...

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#141: The Trap No One Warns You About

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I had a tough conversation a c...

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#140: The Number That Changes Everything

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I used to throw around "six fi...

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#139: Facebook Ads Don't Sell Books

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Facebook Ads don't sell books....

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#138: The Old Facebook Ads Rules No Longer Apply

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If your Facebook Ads stopped w...

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#137: Same Strategy. Opposite Results

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Every time Facebook shifts the...

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#136: When Life Gets In The Way

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First things first: Happy New Ye...

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#135: What Pushing Harder Taught Me In 2025

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This year broke a lot of ad campaig...

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