A Weekly Letter On Building An Author Business On Your Own Terms.
Royalties, ads, and the life behind your books. Read by over 15,000 authors.
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When I first started running Facebook Ads I was creating ...
With Facebook automating more and more parts of our Ad Ca...
So, your Ads are working great one day:
– Sales are up
...I've been running Facebook Ads for almost 4 years now, an...
I used to obsess over the Detailed Targeting of our Faceb...
"The Facebook Ads were terrible yesterday; I should shut ...
Staring at a blank page when trying to create your first,...
I speak from first-hand, personal experience when I say t...
I've tested many different Facebook Ads strategies over t...
With Facebook automating more and more aspects of our Ad ...
Facebook Ads can be a very volatile platform.
We've had ...
Most of the Facebook Ads metrics are there to tell the st...
I've seen a lot of discussions going on recently about Fa...
There's a lot of talk in Facebook Ads circles about warmi...
We recently increased the prices of Lori's books on her d...
"How long should the Primary Text be on my Facebook Ads?"...
Facebooks Ads are now less about the technical and more a...
If you're following the Facebook Ads strategy I share ins...
Inaction creates more inaction. Action creates more actio...
"I've run out of ideas to test with my Facebook Ads". Thi...
"Don't use Advantage+ Audiences with your Facebook Ads."
...January had a few ups and downs for us, as you may rememb...
If you're looking for guaranteed results and consistent p...
If you missed yesterday's newsletter (part 1 of this litt...