A Weekly Letter On Building An Author Business On Your Own Terms.

Royalties, ads, and the life behind your books. Read by over 15,000 authors.

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Get Out of Facebook's Way

When I first started running Facebook Ads I was creating ...

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The Future of Facebook Ads?

With Facebook automating more and more parts of our Ad Ca...

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How To Combat The Ups and Downs of Book Sales

So, your Ads are working great one day:

– Sales are up

...
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5 Facebook Ads Lessons I'd Wish I'd Known Sooner

I've been running Facebook Ads for almost 4 years now, an...

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Facebook Ads Targeting is Overrated

I used to obsess over the Detailed Targeting of our Faceb...

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90 Days of Commitment

"The Facebook Ads were terrible yesterday; I should shut ...

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The First Place I Go For Facebook Ads Ideas

Staring at a blank page when trying to create your first,...

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Focus on These 3 Areas of Your Author Business

I speak from first-hand, personal experience when I say t...

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You Only Need One of These

I've tested many different Facebook Ads strategies over t...

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Do We Need To Run Our Own Ads?

With Facebook automating more and more aspects of our Ad ...

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Let Your Ads Breathe

Facebook Ads can be a very volatile platform.

We've had ...

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The One Facebook Ads Metric That Matters

Most of the Facebook Ads metrics are there to tell the st...

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Facebook Ads Not Working For You?

I've seen a lot of discussions going on recently about Fa...

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Which Facebook Ads Objectives Should You Use?

There's a lot of talk in Facebook Ads circles about warmi...

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Higher Prices. More Sales

We recently increased the prices of Lori's books on her d...

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Primary Text: Long or Short?

"How long should the Primary Text be on my Facebook Ads?"...

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Focus on This With Your Ads

Facebooks Ads are now less about the technical and more a...

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All The Spend But No Sales?

If you're following the Facebook Ads strategy I share ins...

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This Might Be Holding You Back

Inaction creates more inaction. Action creates more actio...

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Great Ads Start With This

"I've run out of ideas to test with my Facebook Ads". Thi...

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Don't Use This Facebook Ads Feature

"Don't use Advantage+ Audiences with your Facebook Ads."

...
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January's Royalties Breakdown

January had a few ups and downs for us, as you may rememb...

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On Consistency

If you're looking for guaranteed results and consistent p...

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Don't Rely on Ads (PART 2)

If you missed yesterday's newsletter (part 1 of this litt...

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