A Weekly Letter On Building An Author Business On Your Own Terms.

Royalties, ads, and the life behind your books. Read by over 15,000 authors.

One letter a week. 5-minute read. No spam, no nonsense. Unsubscribe anytime.

#086: Cheap Ads Start Today

Read Time: 1.5 Minutes

 

The "recommended" advice out t...

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#085: One Simple But Lucrative Amazon Ads Campaign

Read Time: 3 Minutes

 

In today's newsletter, I'm going...

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#084: Facebook Ads Targeting [An Update]

Read Time: 2 Minutes

 

The Facebook Ads landscape is co...

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#083: Low Cost Facebook Ads Don't Always Work

Read Time: 1.5 Minutes

 

Testing Facebook Ads is fun fo...

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#082: ASIN Targeting – To Use or Not To Use?

Read Time: 2.5 Minutes

 

One of the biggest attractions...

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#081: How Much Should You Spend on Ads?

Read Time: 4.5 Minutes

 

Budgeting is a big topic, and ...

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#080: Automatic Targeting Campaigns. Yes or No?

Read Time: 3 Minutes

 

One of the quickest and simplest...

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#079: What We'd Do If We Had To Start Again

Read Time: 4.5 Minutes

 

The publishing world is changi...

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#078: How Many Keywords In An Amazon Ads Campaign

Read Time: 3 Minutes

 

When I was 7 or 8 years old, I r...

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#077: This Amazon Ads Campaigns Sold 1,700+ Books

Read Time: 3 Minutes

 

Amazon Ads is something I've had...

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#076: How to Evolve with Facebook Ads

Read Time: 2.5 Minutes

 

One of the most important less...

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#075: What Do You Want From Your Author Business?

Read Time: 4 Minutes

 

Four and a half years ago, my wi...

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#074: Amazon Ads Single Keyword Campaigns

Read Time: 3.5 Minutes

 

If you've ever ventured into A...

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#073: Kindle Countdown Deal [Case Study]

 

We used to run promotions for my wife Lori's books eve...

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#072: Will You Run Out of Readers?


Studies show that 33% of Self-Published Authors Make Less...

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#071: How I Structure Facebook Ads For Promotions

We last ran a limited-time promotion for my wife's books ...

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#070: Amazon Ads: Kindle vs Paperback Format

Read Time: 3.5 Minutes

 

Amazon Ads can be challenging ...

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#069: Testing Blurbs With Facebook Ads

Read Time: 4 Minutes

 

Blurbs (also referred to as book...

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#068: Amazon Ads Has Changed (What I've Learned)

Read Time: 4 Minutes

 

I've been getting my teeth back ...

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#067: 60 Minutes Per Day Is All It Needs

Read Time: 4 Minutes

 

Earlier this week, I spent 5 hou...

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#066: An Update on Facebook Sales Ads For Amazon

Read Time: 2.5 Minutes

 

A few weeks ago I wrote a news...

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#065: Book Launches Don't Matter. This Does.

Read Time: 3 Minutes

 

Back in June, Lori and me went t...

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#064: It's OK To Change

Read Time: 3 Minutes

 

Over the years, I've changed my ...

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#063: A Different Way To Run Facebook Ads

 

The traditional way of running Facebook Ads when selli...

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