A Weekly Letter On Building An Author Business On Your Own Terms.

Royalties, ads, and the life behind your books. Read by over 15,000 authors.

One letter a week. 5-minute read. No spam, no nonsense. Unsubscribe anytime.

#028: My 7 Step Facebook Ads Framework

Read Time: 6 Minutes

Advertising books is a never-ending...

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#027: This Skill Stack Will Build Your Author Business

Read Time: 4.5 minutes

When I first (briefly) dipped my ...

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#026: Better Results From Facebook Ads With Less Time

Read Time: 3 Minutes


If you had told me a couple of year
...

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#025: These 2 Facebook Ads Metrics Matter Most

Read Time: 4.5 minutes


Among the myriads of data and met
...

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#024: The #1 Reason Facebook Ads Fail

Read Time: 2.5 minutes


I've spent countless hours rackin
...

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#023: Three Quick Wins For Your Facebook Ads

Read Time: 3.5 minutes


I used to despair at how often th
...

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#022: Trojan Horse Facebook Ads

Read Time: 2.5 minutes


I spent $433.83 on 1 Facebook Ad
...

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#021: This Is How You Run Better Facebook Ads

Read Time: 2.5 minutes


If your Facebook Ads account look
...

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#020: How To Conquer Your Fear Of Advertising

Read Time: 5 minutes


I talk to a lot of authors who are
...

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#019: Protecting Your Author Brand on Amazon

Read Time: 3 minutes


I've been working with Amazon Ads f
...

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#018: Spend Smarter With Facebook Ads

Read Time: 3 minutes


With Facebook Ads, you can decide t
...

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#017: A Facebook Ads Revival Story

Read Time: 3 minutes

Β 
Today's edition of The Saturday Se...

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#016: Why Authors Should Use Facebook Ads

Read Time: 4 minutes

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Facebook Ads was the first adver...

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#015: This Is Why Authors Quit Advertising

Read Time: 4 minutes

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On the surface, with the reams o...

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#014: Which Bidding Strategy Should You Use?

Read Time: 5 minutes

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If you've been running Amazon Ad...

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#013: How To Fix Your Facebook Ads

Read Time: 4 minutes

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If your Facebook Ads have stoppe...

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#012: [Case Study] Transform Your Amazon Ads

Read Time: 3 minutes

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The subject line of this email m...

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#011: Improving Amazon Ads Category Targeting

Read Time: 4 minutes

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Some of my best-performing Amazo...

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#010: Avoid These 3 BIG Facebook Ads Mistakes

Read Time: 4 minutes

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Making mistakes is a fact of lif...

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#009: How To Get A BookBub Featured Deal

Read Time: 6 minutes

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BookBub Featured Deals are perha...

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#008: How To Master Marketing in 100 Days

Read Time: 4 minutes

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I've been running my own busines...

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#007: Facebook Ads vs Amazon Ads For Authors

Read Time: 7 minutes

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Hey,


I've played around with mu
...

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#006: 3 Steps To Improve Your Amazon Ads

Hey,

The number of different books, courses, podcasts, Yo...

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#005: Transform Your Author Career in 6-12 Months

Read Time: 6 minutes

Hey,Β 

I love working. I really do....

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