A Weekly Letter On Building An Author Business On Your Own Terms.

Royalties, ads, and the life behind your books. Read by over 15,000 authors.

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Don't Rely on Ads (PART 1)

I'll cut to the chase here...

If you're relying 100% on ...

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Struggling To Scale?

Today's email will be a quick one, as I've got a full day...

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You'll know when you've found one

I launched some new Facebook Ads for Lori's books yesterd...

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Don't Forget About This

This week, I'm building the email marketing module ofΒ The...

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Have you tried this?

"Have you tried this? Have you tried that? You need to ge...

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All you need is 1

When things aren't going too well, our default next move ...

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Is it bad, or does it need a push?

I launched some new Facebook Ads (DCTs – Dynamic Creative...

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All or Nothing?

Whether you're selling your books directly to readers or ...

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Play To Win

When we started selling Lori's books directly on her stor...

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It's Been Rough

I'm not going to lie, the past few days of sales on Lori'...

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Control What You Can Control

Having 100% control over every aspect of your author busi...

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Taking Away The Emotion From Facebook Ads

I had a great Q&A Call with a group of wonderful authors ...

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Growth vs Sales

We all have the same 24 hours in a day.

So, why do some ...

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This Won't Fix Bad Ads

I had it all backwards.

From 2020 through to the end of ...

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Strategy Jumping

"This isn't working any more. I'm going to try XYZ instea...

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Ads Not Converting?

Testing Facebook Ads can be challenging.

Especially when...

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Do I Need To Be Active on Facebook?

"Do I need to be active on Facebook to run Facebook Ads?"...

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Play Like A Kid

Watching our 3 boys play with their toys, playing togethe...

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It's Launched

4 weeks ago I started re-building my wife's Shopify Store...

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What Are You Pricing For?

"But $4.99 is way too expensive. No one's ever going to p...

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The 1:1:5 Author Business

It's been almost 4 years since Lori and me wentΒ all-inΒ on...

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Most Will Fail

Facebook Ads isn't a game of more, as I used to think; it...

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Genius

Just before Christmas, I was on a call with the authors h...

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It Never Ends

6 months ago, coming up with new ideas for our Facebook A...

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